TLC SUMMER BURNS UP THE RATINGS
Premieres Attract 1.2M Plus Total Viewers Led by Kate Plus 8 (3.4M)
TLC's summer of premieres, dubbed TLC Summer, kicked off on May 27, with a dynamic line-up of new and returning series, each garnering 1.2M total viewers or more.
Kate Plus 8: 6th Birthday Surprise drew 3.4M P2+, followed by Kate Plus 8: Inside Kate's World (3M), Cake Boss (2.4M), The Little Couple (1.5M), Mall Cops: Mall of America (1.5M), Police Women of Memphis (1.3M) and Toddlers & Tiaras (1.2M).
Premieres airing from 5/27-6/6 have posted double-digit delivery gains vs. the respective time slot premiere average in all key demos.
The return of Kate on Sunday resonated with viewers. Kate Plus 8: 6th Birthday Surprise (9 p.m.) delivered 3.4M P2+, posting triple-digit gains vs. TLC's 2Q10 to-date time period average in all demos, and ranked #1 among all ad-supported cable (excluding award shows) in P/W 18-49 and 18-34. Kate Plus 8: Inside Kate's Worlds (10 p.m.) garnered 3M P2+, also posting triple-digit gains vs. TLC's 2Q10 to-date time period average in all key demos. Both premieres posted double-digit delivery gains vs. the Nov 09 Jon & Kate Plus 8 premieres.
In addition, Kate Plus 8 specials catapulted TLC to rank #4 among broadcast and ad supported cable in W18-34, beating NBC, CBS and CW.