or


[06/14/10 - 03:36 PM]
All-New Discovery Series 'Dual Survival' Ranks as #1 Non-Fiction Cable Program in Prime Time Among Men
Discovery spins the numbers for Friday, June 11.

[via press release from Discovery]

ALL-NEW DISCOVERY SERIES 'DUAL SURVIVAL' RANKS AS #1 NON-FICTION CABLE PROGRAM IN PRIME TIME AMONG MEN

The series premiere of DUAL SURVIVAL on Friday, June 11 ranked as the #1 non-fiction cable program in prime time among men (M25-54/M18-49) in ratings and delivery. It was also the #3 cable program in its time slot and the #4 cable program for the evening (no exclusions), among M18-49.

The kick-off episode "Shipwrecked" earned a 0.92 HH / 0.62 P25-54 AA%, posting double-digit gains for the network in most key demos, compared to the year-ago time slot (2Q09, TUE 10PM).

The 10PM telecast surpassed some primetime broadcast telecasts Friday night, bringing in more viewers in key male demos than CBS (Medium for M18-49) and FOX (Good Guys for M18-49).

DUAL SURVIVAL is an all-new 10-part series following two survival experts, military-trained Dave Canterbury and naturalist Cody Lundin, as they take on some of the planet's most unforgiving terrain to demonstrate how the right skills and some creative thinking can keep you alive.

In the premiere episode "Shipwrecked," Canterbury and Lundin were on a deserted island off the coast of Nova Scotia - in the dead of winter - equipped with only items they were able to salvage from the life raft they used to reach the island: an emergency mylar blanket, a plastic tarp, two knives and a single rescue flare. They used these items and their arsenal of skills to find shelter, build a fire and find food and water - showing what it takes to survive.

In this week's episode, Canterbury and Lundin take on a mountaineer's worst nightmare. They are stranded on top of a mountain in New Zealand. Together, they battle 8,000-foot glacial peaks, unstable crevasses and deep rocky canyons on their way to safety.





  [june 2010]  
S
M
T
W
T
F
S
  


· DUAL SURVIVAL (DISCOVERY)





most recent ratings | view all posts
[05/05/16 - 11:58 AM]
FOX NASCAR Gains Momentum at Talladega
FOX Sports further spins the numbers for Sunday, May 1.

[05/05/16 - 08:34 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Take Home Demo Crown
The network's juggernaut dips week-to-week but still leads the night by a solid margin.

[05/04/16 - 08:41 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"Person of Interest" returns up from a year ago for the Eye among adults 18-49.

[05/04/16 - 08:21 AM]
NBC Ties for First for the Night in the 18-49 Demo
NBC spins the numbers for Tuesday, May 3.

[05/04/16 - 08:21 AM]
"Fresh Off the Boat" Is Tuesday's No. 1 Comedy in Viewers and Young Adults
ABC spins the numbers for Tuesday, May 3.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.