[06/28/10 - 10:24 AM]
ABC Takes Second on Sunday in Adults 18-49
ABC spins the numbers for Sunday, June 27.

[via press release from ABC]

Quick Take for Sunday, June 27, 2010 (Fast Affiliate Live + Same Day Ratings)

Growing Year to Year, ABC Takes Second on Sunday in Adults 18-49 And is No. 1 on the Evening with Women 18-49 for the 3rd Time in 4 Weeks

A Replay of ABC's "AFV" is No. 1 Against Original Competition at 7pm Across All Key Adult Demos, Boosting the Hour Over the Year-Ago Night

ABC's Repeat "Home Edition" is Up by Wide Margins from the Year-Ago Night

From 9-10pm, ABC's "Scoundrels" Beats CBS' "Daytime Emmys" and NBC's "Law & Order: Criminal Intent" with Women 18-34 and Key Men

"The Gates" Finishes No. 1 at 10pm, Against CBS' Awards Show and NBC's Original Drama, in Women 18-34 and No. 2 in Adults 18-49 and Adults 18-34

Sunday Night (7:00-11:00 p.m.)

ABC finished No. 2 on Sunday evening among Adults 18-49 (1.1/3-tie) and ranked No. 1 for the 3rd time in 4 weeks with Women 18-49 (1.3/4-tie).

· The Network improved its results over the year-ago Sunday by 10% in Adults 18-49 (1.1/3 vs. 1.0/3 on 6/28/09).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's repeat airing of "America's Funniest Home Videos" ranked No. 1 in the 7 o'clock hour, against original competition on the other nets across all key Adult demos: AD18-34 (0.7/3-tie), AD18-49 (1.1/4) and AD25-54 (1.5/5-tie). In addition, the replay of the broad-appealing ABC video clip-show took first place against its network competitors with Teens 12-17 (0.7/3) and Kids 2-11 (0.8/4).

· With the replay "AFV," ABC was up in the hour over the year-ago night by 7% in Total Viewers (4.6 million vs. 4.3 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/4).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m., ABC's rebroadcast "Extreme Makeover: Home Edition" earned second place in its time period with Total Viewers (4.8 million) and Adults 18-49 (1.3/4). The repeat ABC unscripted series delivered the No. 1 position in the hour in Adults 25-54 and Women 18-49.

· "Home Edition's" numbers surged year to year by 1.0 million viewers and by 30% in Adults 18-49 (3.8 million and 1.0/3 on 6/28/09).

"Scoundrels" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's "Scoundrels" beat the opening hour of "The 37th Annual Daytime Emmy Awards" and NBC's original "Law & Order: Criminal Intent" among Women 18-34 (0.9/3), Men 18-49 (0.9/2) and Men 25-54 (1.3/3).

"The Gates" (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC's "The Gates" finished No. 1 against the "Daytime Emmys" and "Criminal Intent" with Women 18-34 (1.0/3-tie) and No. 2 with Adults 18-34 (0.7/2) and Adults 18-49 (1.0/3-tie)

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 6/27/10.

  [june 2010]  


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