or


[06/29/10 - 02:21 PM]
Animal Planet Scores "Surprisingly Human" Viewership During Second Quarter
Animal Planet spins the numbers for the second quarter of 2010.

[via press release from Animal Planet]

ANIMAL PLANET SCORES "SURPRISINGLY HUMAN" VIEWERSHIP DURING SECOND QUARTER

Animal Planet logged record-setting viewership in 2Q10.

(New York, NY, June 29, 2010) - Just as Animal Planet's new brand ethos "Surprisingly Human" was unveiled this spring and reflected the strength of returning series RIVER MONSTERS and WHALE WARS, Animal Planet logged record-setting viewership in 2Q10.

Delivery highlights include:

2Q10 vs. 2Q09

HH +8% (470K vs. 436K)

P2+ +10% (623K vs. 567K)

P25-54 +10% (280K vs. 255K)

P18-49 +9% (269K vs. 247K)

W25-54 +12% (134K vs. 120K)

M25-54 +8% (146K vs. 135K)

W18-49 +9% (127K vs. 117K)

Animal Planet also had its best-ever second quarter prime delivery among P25-54 (280K), P18-49 (269K) and M25-54 (146K). The network produced 10 straight quarters of year-ago prime delivery gains among P18-49 (269K) and seven consecutive quarters among P25-45 (280K), M25-54 (146K) and W25-54 (134K).

RIVER MONSTERS remained Animal Planet's top-performing series ever among all demos, with all seven season two episodes delivering more than 1.5M P2+ viewers.. In May 2010, the mystery series hosted by biologist and extreme angler Jeremy Wade helped Animal Planet rank among the top 5 performing ad-supported cable networks in the Sunday 10 PM timeslot (excluding movies and sports) based on P25-54 and M25-54 delivery.

WHALE WARS and the adventures of Paul Watson and the Sea Shepherd Conservation Society remained Animal Planet's second best-performing series ever among all demos, with the first four episodes of season three delivering more than 1.1M P2+ viewers, up 7% compared to season two. In June 2010, the series helped the network rank among the top 5 performing ad-supported cable networks in the Friday 9 PM timeslot (excluding movies and sports) based on P25-54, P18-49 and M25-54 delivery. The most recent premiere, "Stealth Attack" on June 27, is the second most-watched episode ever, with more than 1.3M P2+ viewers, trailing just behind last year's season two finale.





  [june 2010]  
S
M
T
W
T
F
S
  


· RIVER MONSTERS (ANIMAL PLANET)
· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[08/23/17 - 12:59 PM]
Science Channel's Live Coverage of the "Great American Eclipse" Shines Through to One Million Total Viewers
Science Channel spins the numbers for Monday, August 21.

[08/23/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Another Win
The Peacock easily wins the night among adults 18-49 as well as total viewers.

[08/22/17 - 08:32 AM]
Monday's Broadcast Ratings: NBC Tops Charts Despite News Disruption
The Peacock once again wins the evening in total viewers and adults 18-49.

[08/21/17 - 11:44 AM]
TV One's "Rickey Smiley for Real" Garners Second Consecutive Week of Growth Among Women 18-49 and 25-54
TV One further spins the numbers for Tuesday, August 15.

[08/21/17 - 08:26 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
The Eye wins the night among total viewers as well as adults 18-49.

[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
NASCAR on the Peacock and a rebroadcast of its Princess Diana special on the Eye lead the evening.

[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.