or


[06/29/10 - 02:21 PM]
Animal Planet Scores "Surprisingly Human" Viewership During Second Quarter
Animal Planet spins the numbers for the second quarter of 2010.

[via press release from Animal Planet]

ANIMAL PLANET SCORES "SURPRISINGLY HUMAN" VIEWERSHIP DURING SECOND QUARTER

Animal Planet logged record-setting viewership in 2Q10.

(New York, NY, June 29, 2010) - Just as Animal Planet's new brand ethos "Surprisingly Human" was unveiled this spring and reflected the strength of returning series RIVER MONSTERS and WHALE WARS, Animal Planet logged record-setting viewership in 2Q10.

Delivery highlights include:

2Q10 vs. 2Q09

HH +8% (470K vs. 436K)

P2+ +10% (623K vs. 567K)

P25-54 +10% (280K vs. 255K)

P18-49 +9% (269K vs. 247K)

W25-54 +12% (134K vs. 120K)

M25-54 +8% (146K vs. 135K)

W18-49 +9% (127K vs. 117K)

Animal Planet also had its best-ever second quarter prime delivery among P25-54 (280K), P18-49 (269K) and M25-54 (146K). The network produced 10 straight quarters of year-ago prime delivery gains among P18-49 (269K) and seven consecutive quarters among P25-45 (280K), M25-54 (146K) and W25-54 (134K).

RIVER MONSTERS remained Animal Planet's top-performing series ever among all demos, with all seven season two episodes delivering more than 1.5M P2+ viewers.. In May 2010, the mystery series hosted by biologist and extreme angler Jeremy Wade helped Animal Planet rank among the top 5 performing ad-supported cable networks in the Sunday 10 PM timeslot (excluding movies and sports) based on P25-54 and M25-54 delivery.

WHALE WARS and the adventures of Paul Watson and the Sea Shepherd Conservation Society remained Animal Planet's second best-performing series ever among all demos, with the first four episodes of season three delivering more than 1.1M P2+ viewers, up 7% compared to season two. In June 2010, the series helped the network rank among the top 5 performing ad-supported cable networks in the Friday 9 PM timeslot (excluding movies and sports) based on P25-54, P18-49 and M25-54 delivery. The most recent premiere, "Stealth Attack" on June 27, is the second most-watched episode ever, with more than 1.3M P2+ viewers, trailing just behind last year's season two finale.





  [june 2010]  
S
M
T
W
T
F
S
  


· RIVER MONSTERS (ANIMAL PLANET)
· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.