[06/29/10 - 09:09 AM]
Oxygen Media Records Best Second Quarter Ever
Oxygen spins the numbers for the second quarter of 2010.

[via press release from Oxygen]


"Tori & Dean: Home Sweet Hollywood," "Dance Your Ass Off" and "Love Games: Bad Girls Need Love Too" Drive Second Quarter Success

New York, NY - June 29, 2010 - Oxygen Media delivers its highest second quarter ever among key demos and total viewers, according to Nielsen Media Research. Propelled by the success of "Tori & Dean: Home Sweet Hollywood, "Dance Your Ass Off" and "Love Games: Bad Girls Need Love Too," the network posted growth in W18-34, W18-49, A18-49, and total viewers.

In June 2010, the season finale of "Tori & Dean: Home Sweet Hollywood" was the most watched telecast of the season among W18-49, A18-49 and total viewers. Additionally, the season two casting episode premiere of "Dance Your Ass Off" was up double digits vs. season one's casting episode, (up +57%) W18-49 and (up +59%) A18-49. Also, ending in May, "Love Games: Bad Girls Need Love Too" was Oxygen's most watched freshman season among both W18-34 and A18-34. It was also Oxygen's youngest skewing season ever with a median age of 22.6 years. All three series had a hand in Oxygen's second quarter success.

Across prime, in 2Q10, viewership was up (+12%) among total viewers compared to 2Q09. For the quarter, Oxygen was up in key demos: W18-34 (up +1%), W18-49 (up +4%), A18-34 (up +3%) and A18-49 (up +8%). Oxygen ranks #28 among all ad-supported cable entertainment networks for A18-49 (up from #29 in the same weeks 2009) and ranks #23 among W18-49 (up from #24 in the same weeks 2009).

On the digital front, in 2Q10, Oxygen.com is pacing up in uniques compared to 2Q09 (up +9%). June 2010 is currently up in uniques by (+25%) and video streams by (+28%) compared to May 2010. In June, the Oxygen Mobile site is up year over year, (+78%) in uniques and (+68%) in page views.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 06/13/10, blended with Live + Same Day through 06/27/10. Individual telecast and single day performance points based on Live + Same Day data. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Omniture SiteCatalyst - through 6/28/10.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.

  [june 2010]  


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