or


[06/29/10 - 09:09 AM]
Oxygen Media Records Best Second Quarter Ever
Oxygen spins the numbers for the second quarter of 2010.

[via press release from Oxygen]

OXYGEN MEDIA RECORDS BEST SECOND QUARTER EVER

"Tori & Dean: Home Sweet Hollywood," "Dance Your Ass Off" and "Love Games: Bad Girls Need Love Too" Drive Second Quarter Success

New York, NY - June 29, 2010 - Oxygen Media delivers its highest second quarter ever among key demos and total viewers, according to Nielsen Media Research. Propelled by the success of "Tori & Dean: Home Sweet Hollywood, "Dance Your Ass Off" and "Love Games: Bad Girls Need Love Too," the network posted growth in W18-34, W18-49, A18-49, and total viewers.

In June 2010, the season finale of "Tori & Dean: Home Sweet Hollywood" was the most watched telecast of the season among W18-49, A18-49 and total viewers. Additionally, the season two casting episode premiere of "Dance Your Ass Off" was up double digits vs. season one's casting episode, (up +57%) W18-49 and (up +59%) A18-49. Also, ending in May, "Love Games: Bad Girls Need Love Too" was Oxygen's most watched freshman season among both W18-34 and A18-34. It was also Oxygen's youngest skewing season ever with a median age of 22.6 years. All three series had a hand in Oxygen's second quarter success.

Across prime, in 2Q10, viewership was up (+12%) among total viewers compared to 2Q09. For the quarter, Oxygen was up in key demos: W18-34 (up +1%), W18-49 (up +4%), A18-34 (up +3%) and A18-49 (up +8%). Oxygen ranks #28 among all ad-supported cable entertainment networks for A18-49 (up from #29 in the same weeks 2009) and ranks #23 among W18-49 (up from #24 in the same weeks 2009).

On the digital front, in 2Q10, Oxygen.com is pacing up in uniques compared to 2Q09 (up +9%). June 2010 is currently up in uniques by (+25%) and video streams by (+28%) compared to May 2010. In June, the Oxygen Mobile site is up year over year, (+78%) in uniques and (+68%) in page views.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 06/13/10, blended with Live + Same Day through 06/27/10. Individual telecast and single day performance points based on Live + Same Day data. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Omniture SiteCatalyst - through 6/28/10.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [june 2010]  
S
M
T
W
T
F
S
  


· DANCE YOUR ASS OFF (OXYGEN)
· LOVE GAMES: BAD GIRLS NEED LOVE TOO (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[06/22/18 - 12:59 PM]
E!'s "Total Bellas" Hits Another Series High Pulling in Over 1.2 Million Total Viewers and 11% Increase Among W18-49
E! further spins the numbers for Sunday, June 17.

[06/22/18 - 08:25 AM]
Thursday's Broadcast Ratings: CBS Repeats Top Original Competition
The Eye wins the night in total viewers, shares the adults 18-49 crown with FOX.

[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, Gordon Ramsay Lead Demo Race
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[06/20/18 - 09:55 AM]
Freeform's "Marvel's Cloak & Dagger" Spikes to a New Series High on Its 3rd Telecast in Women 18-34
Freeform further spins the numbers for Thursday, June 14.

[06/20/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily wins the night among adults 18-49 and total viewers.

[06/19/18 - 03:06 PM]
The 2018 "MTV Movie & TV Awards" Scores Double Digit Increase with 3.371 Million Total Viewers
MTV spins the numbers for Monday, June 18.

[06/19/18 - 01:41 PM]
Hallmark Movies & Mysteries' First Annual "Summer of Mystery" Kicks Off on a High Note
Hallmark Channel spins the numbers for the weeks of May 28-June 17.

[06/19/18 - 09:14 AM]
FOX Sports' Presentation of 2018 U.S. Open Championship Is Most-Watched U.S. Open Since 2015
FOX Sports spins the numbers for its coverage to date.

[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/18/18 - 08:20 AM]
Sunday's Broadcast Ratings: ABC Holds Onto Top Spots with Game Show Lineup
The Alphabet wins the evening in both total viewers and adults 18-49.

[06/17/18 - 08:42 AM]
Saturday's Broadcast Ratings: "Jurassic Park" Tops Adults 18-49 for NBC
The Peacock's telecast of the 1993 film leads the night in demos.

[06/16/18 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
Said duo edges a low key evening among adults 18-49.

[06/15/18 - 02:26 PM]
E!'s "Total Bellas" Hits Series High in All Key Demos Pulling in Over 1 Million Total Viewers Pacing Toward Its Biggest Season Yet
E! further spins the numbers for Sunday, June 10.

[06/15/18 - 08:23 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers with Repeat Lineup
The Eye also shares the adults 18-49 with ABC and FOX.