TV LAND BOASTS OVER +20% INCREASE AMONG TARGET DEMO IN PRIMETIME FOR SECOND QUARTER 2010
"Hot in Cleveland" Propels Network To Score Highest-Rated And
Most-Watched Month In Primetime Since January 2008
New York, NY, June 29, 2010 - Buoyed by hit acquisitions and the premiere of the hugely successful "Hot in Cleveland," TV Land scored impressive, double-digit gains in primetime for second quarter 2010, according to The Nielsen Company (March 29th-June 27th). Additionally, TV Land scored significant increases for the month of June as the highest-rated and most-watched month in primetime since January 2008.
The month of June was very successful for TV Land in primetime as the network posted a 0.4/393,000 among Adults 25-54, up +37% in rating and +36% in delivery. The network attracted an average of 904,000 total viewers for the month. Among Women 25-54, TV Land scored a 0.4/232,000 up +43% in rating and +45% in delivery. The first two episodes of the fiery hit "Hot in Cleveland" propelled TV Land to its highest-rated and most-watched month in prime since January 2008 with a 2.3 rating and 2.4 million A25-54 viewers. The sitcom is averaging over 5 million total viewers and is also a smash with Women 25-54, pacing at a 2.9/1.6 million viewers.
For the quarter in primetime, TV Land posted a 0.3/360,000 among its target demo of Adults 25-54, up +21% in both rating and delivery over YAGO. Among Women 25-54, TV Land scored a 0.4/210,000, up double-digit gains of +34% in rating and +35% in delivery over last year. In addition to the huge premiere of "Hot in Cleveland" in June, regularly scheduled programming such as "Everybody Loves Raymond" and "Roseanne" remained strong performers among Adults 25-54 for the quarter with "Raymond" posting a 0.4/415,000 and "Roseanne" scoring a 0.3/341,000. Additionally, the original series "How'd You Get So Rich?" starring Joan Rivers also performed well with a 0.3/341,000 among A25-54.
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About TV Land PRIME and TV Land
TV Land PRIME is TV Land's programming destination designed for people in their forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in 98 million U.S. homes.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.