[06/29/10 - 02:56 PM]
TV Land Boasts Over +20% Increase Among Target Demo in Primetime for Second Quarter 2010
TV Land spins the numbers for the second quarter of 2010.

[via press release from TV Land]


"Hot in Cleveland" Propels Network To Score Highest-Rated And

Most-Watched Month In Primetime Since January 2008

New York, NY, June 29, 2010 - Buoyed by hit acquisitions and the premiere of the hugely successful "Hot in Cleveland," TV Land scored impressive, double-digit gains in primetime for second quarter 2010, according to The Nielsen Company (March 29th-June 27th). Additionally, TV Land scored significant increases for the month of June as the highest-rated and most-watched month in primetime since January 2008.

The month of June was very successful for TV Land in primetime as the network posted a 0.4/393,000 among Adults 25-54, up +37% in rating and +36% in delivery. The network attracted an average of 904,000 total viewers for the month. Among Women 25-54, TV Land scored a 0.4/232,000 up +43% in rating and +45% in delivery. The first two episodes of the fiery hit "Hot in Cleveland" propelled TV Land to its highest-rated and most-watched month in prime since January 2008 with a 2.3 rating and 2.4 million A25-54 viewers. The sitcom is averaging over 5 million total viewers and is also a smash with Women 25-54, pacing at a 2.9/1.6 million viewers.

For the quarter in primetime, TV Land posted a 0.3/360,000 among its target demo of Adults 25-54, up +21% in both rating and delivery over YAGO. Among Women 25-54, TV Land scored a 0.4/210,000, up double-digit gains of +34% in rating and +35% in delivery over last year. In addition to the huge premiere of "Hot in Cleveland" in June, regularly scheduled programming such as "Everybody Loves Raymond" and "Roseanne" remained strong performers among Adults 25-54 for the quarter with "Raymond" posting a 0.4/415,000 and "Roseanne" scoring a 0.3/341,000. Additionally, the original series "How'd You Get So Rich?" starring Joan Rivers also performed well with a 0.3/341,000 among A25-54.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's programming destination designed for people in their forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in 98 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

  [june 2010]  


most recent ratings | view all posts
[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.