or


[07/02/10 - 09:20 AM]
ABC Wins 2nd Straight Thursday with Its New Summer Schedule
ABC spins the numbers for Thursday, July 1.

[via press release from ABC]

ABC Wins 2nd Straight Thursday with its New Summer Schedule

Some early points on ABC's Thursday, ahead of the regular press release.

Primetime 8-11pm: Growing week to week, ABC's new Thursday lineup won the night for the 2nd week in a row among Adults 18-49 (2.0/7), beating Fox by 18% (1.7/6), CBS by 54% (1.3/4) and NBC by 100% (1.0/3). In fact ABC has finished No. 1 on the evening for the 5th straight week and for the 6th time in the last 7 weeks.

· ABC continued to deliver strong year-to-year improvement on the night, surging over the same night last summer (7/2/09) by 4.4 million viewers (7.0 million vs. 2.6 million) and by 186% in Adults 18-49 (2.0/7 vs. 0.7/3). In fact the Network has been up year-over-year on Thursday for 4 consecutive weeks.

· The Net posted week-to-week gains with its new Thursday schedule, drawing the its highest summertime non-sports summer numbers on the evening in close to 4 years with Total Viewers and Adults 18-49 - since 8/17/06 and 8/24/06, respectively.

"Wipeout-THURS" (8:00-9:00 p.m.)

ABC's "Wipeout" won its time period for the 2nd week in a row in both Total Viewers (8.6 million) and Adults 18-49 (2.7/10), standing as Thursday's No. 1 TV program on both Nielsen measures. It was the 2nd week in a row to stand as the top-rated show with young adults, beating Fox's "So You Think You Can Dance."

· Despite declining overall TV usage heading into the 4th of July holiday weekend, "Wipeout was up over its week-ago season premiere in the hour (7.9 million and 2.6/10 on 6/24/10) in both Total Viewers (+9%) and Adults 18-49 (+4%).

· In Total Viewers and Adults 18-49, "Wipeout" registered ABC's best non-sports numbers in the hour in more than 8 months - since 10/29/09, respectively.

"Rookie Blue" (9:00-10:00 p.m.)

Exhibiting strong retention of its week-ago series debut, ABC's freshman series "Rookie Blue" finished in virtual-tie for first place with CBS in the 9 o'clock hour among Total Viewers (6.8 million vs. 6.9 million) and ran a strong second to Fox's "So You Think You Can Dance" among Adults 18-49 (1.8/6 vs. 2.0/7). The new ABC drama finished No. 1 in its time slot with Adults 25-54 (2.4/7) and Men 25-54 (2.0/6).

· "Rookie Blue" substantially boosted the hour year to year for ABC in Total Viewers (+4.6 million - 6.8 million vs. 2.2 million) and in Adults 18-49 (+200% - 1.8/6 vs. 0.6/2).

· In addition to holding nearly all of its overall premiere audience in Total Viewers and Adults 18-49 (94%/95%), "Rookie Blue" was up over its week-earlier debut among AD18-34, W18-34, M18-34 and W18-49.

"Boston Med" (10:00-11:00 p.m.)

Building on its week-ago season premiere in viewers (+6%) and young adults (+8%), ABC's "Boston Med" placed a strong second at in the 10 o'clock hour with Total Viewers (5.4 million) and Adults 18-49 (1.4/4). The new show ranked No. 1 in its hour with key Women (W18-34/W18-49).

· Versus the year-ago night, "Boston Med" boosted the 10 o'clock hour for ABC by 3.2 million viewers and by 133% in Adults 18-49 (2.2 million and 0.6/2).

Quick Take for Thursday, July 1, 2010 (National Live + Same Day Program Ratings)

ABC Wins its 2nd Straight Thursday in Adults 18-49 with its New Summer Schedule

Up Over its Week-Ago Premiere, ABC's "Wipeout" is Thursday's No. 1 TV Show

Holding Nearly All of its Overall Debut Audience and Continuing to Deliver Huge Year-to-Year Time-Period Improvement, ABC's "Rookie Blue" Grows in Key Demos

"Boston Med" Builds on its Week-Ago Debut in Viewers and Young Adults, While Generating Substantial Gains for ABC in the Hour Over Last Summer

Thursday Night (8:00-11:00 p.m.)

Growing week to week, ABC's new Thursday lineup won the night for the 2nd week in a row among Adults 18-49 (2.0/7), beating Fox by 18% (1.7/6), CBS by 54% (1.3/4) and NBC by 100% (1.0/3). In fact ABC has finished No. 1 on the evening for the 5th straight week and for the 6th time in the last 7 weeks.

· ABC continued to deliver strong year-to-year improvement on the night, surging over the same night last summer (7/2/09) by 4.4 million viewers (7.0 million vs. 2.6 million) and by 186% in Adults 18-49 (2.0/7 vs. 0.7/3). In fact the Network has been up year-over-year on Thursday for 4 consecutive weeks.

· The Net posted week-to-week gains with its new Thursday schedule, drawing its highest summertime non-sports numbers on the evening in close to 4 years with Total Viewers and Adults 18-49 - since 8/17/06 and 8/24/06, respectively.

"Wipeout-THURS" (8:00-9:00 p.m.)

ABC's "Wipeout" won its time period for the 2nd week in a row in both Total Viewers (8.6 million) and Adults 18-49 (2.7/10), standing as Thursday's No. 1 TV program on both Nielsen measures. It was the 2nd week in a row to stand as the top-rated show with young adults, beating Fox's "So You Think You Can Dance."

· Despite declining overall TV usage heading into the 4th of July holiday weekend, "Wipeout" was up over it's week-ago season premiere in the hour (7.9 million and 2.6/10 on 6/24/10) in both Total Viewers (+9%) and Adults 18-49 (+4%).

· In Total Viewers and Adults 18-49, "Wipeout" registered ABC's best non-sports numbers in the hour in more than 8 months - since 10/29/09, respectively.

"Rookie Blue" (9:00-10:00 p.m.)

Exhibiting strong retention of its week-ago series debut, ABC's freshman series "Rookie Blue" finished in virtual-tie for first place with CBS in the 9 o'clock hour among Total Viewers (6.8 million vs. 6.9 million) and ran a strong second to Fox's "So You Think You Can Dance" among Adults 18-49 (1.8/6 vs. 2.0/7). The new ABC drama finished No. 1 in its time slot with Adults 25-54 (2.4/7) and Men 25-54 (2.0/6).

· "Rookie Blue" substantially boosted the hour year to year for ABC in Total Viewers (+4.6 million - 6.8 million vs. 2.2 million) and in Adults 18-49 (+200% - 1.8/6 vs. 0.6/2).

· In addition to holding nearly all of its overall premiere audience in Total Viewers and Adults 18-49 (94%/95%), "Rookie Blue" was up over its week-earlier debut among AD18-34, W18-34, M18-34 and W18-49.

"Boston Med" (10:00-11:00 p.m.)

Building on its week-ago season premiere in viewers (+6%) and young adults (+8%), ABC's "Boston Med" placed a strong second at in the 10 o'clock hour with Total Viewers (5.4 million) and Adults 18-49 (1.4/4). The new show ranked No. 1 in its hour with key Women (W18-34/W18-49).

· Versus the year-ago night, "Boston Med" boosted the 10 o'clock hour for ABC by 3.2 million viewers and by 133% in Adults 18-49 (2.2 million and 0.6/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 7/1/10.





  [july 2010]  
S
M
T
W
T
F
S
    


· BOSTON MED (ABC)
· ROOKIE BLUE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WIPEOUT (ABC)





most recent ratings | view all posts
[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.

[02/13/18 - 01:22 PM]
2018 Bounce Trumpet Awards Increases Viewership for the Second Consecutive Year, Seen by 2.4 Million Viewers Sunday Night
Bounce TV spins the numbers for Sunday, February 11.

[02/13/18 - 10:40 AM]
Monday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock dominates the competition once again in total viewers and adults 18-49.

[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.

[02/12/18 - 11:51 AM]
CNN's "The Radical Story of Patty Hearst" Premiere Ranks #1 in Cable News Among Adults 25-54 and 18-34
CNN spins the numbers for Sunday, February 11.

[02/12/18 - 08:30 AM]
Sunday's Broadcast Ratings: Winter Olympics Serve Up Another NBC Win
The Peacock takes home top honors in total viewers and adults 18-49 last night.

[02/12/18 - 08:21 AM]
ABC Draws Highest-Rated "NBA Sunday Showcase" Broadcast Since 2015 for Cleveland Cavaliers-Boston Celtics Showdown
ESPN spins the numbers for Sunday, February 11.