or


[07/13/10 - 08:33 AM]
ABC Is #1 in A18-49 for the 6th Straight Monday
ABC spins the numbers for Monday, July 12.

[via press release from ABC]

ABC is #1 in A18-49 for the 6th Straight Monday

ABC finished as the most-watched network overall for the 4th straight week and ranked #1 in Adults 18-49 for the 6th Monday in a row. The Network topped its nearest primetime competition (CBS) by 25% in Total Viewers (8.0 million vs. 6.4 million) and by 44% in Adults 18-49 (2.6/7 vs. 1.8/5).

Building its overall Monday audience year to year for the 7th week running, ABC was up from the same night last year in viewers and young adults (6.9 million and 2.4/7 on 7/13/09).

ABC's The Bachelorette ranked a strong #1 in its time period for the 7th week running, beating its closest 8-10pm competition (CBS) by 3.2 million viewers (9.5 million vs. 6.3 million) and by 55% (3.1/9 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults.

The Bachelorette registered as Monday's #1 TV show in Adults 18-49 for the 5th week in a row, and for the 7th week running stood the evening's dominant #1 television program across all key Women demographics (W18-34/W18-49/W25-54).

On average, The Bachelorette is up over its performance at the same point last year by 1.5 million viewers and by 11% in Adults 18-49.

ABC's True Beauty ranked #1 in the 10 o'clock hour among Adults 18-49. In addition, the ABC unscripted program took the top spot for the 5th consecutive week with key Women (W18-49/W25-54).

On average, True Beauty is improving its time period this summer for ABC by 13% in Total Viewers over the same point last year.

Quick Take for Monday, July 12, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is Monday's No. 1 Net for the 6th Week in a Row Among Adults 18-49

ABC's "The Bachelorette" Wins its Time Period for the 7th Week Running in Total Viewers and Young Adults, Ranking No. 1 in Each Half-Hour

On Average Year to Year, "The Bachelorette" is Up By 1.5 Million Viewers and by 11% in Adults 18-49

At 10pm, "True Beauty" is No. 1 Among Adults 18-49, While Taking the Top Spot With Women 18-49 and Women 25-54 for the 5th Consecutive Week

Monday Night (8:00-11:00 p.m.)

ABC stood as the most-watched network overall for the 4th straight week and ranked No. 1 in Adults 18-49 for the 6th Monday in a row. The Network topped its nearest primetime competition (CBS) by 25% in Total Viewers (8.0 million vs. 6.4 million) and by 44% in Adults 18-49 (2.6/7 vs. 1.8/5).

· Building its overall Monday audience year to year for the 7th week running, ABC was up from the same night last year in viewers and young adults (6.9 million and 2.4/7 on 7/13/09).

"The Bachelorette" (8:00-10:00 p.m.)

ABC's "The Bachelorette" ranked a strong No. 1 in its time period for the 6th week running, beating its closest time period competition (CBS) by 3.2 million viewers (9.5 million vs. 6.3 million) and by 55% in Adults 18-49 (3.1/9 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults.

· "The Bachelorette" registered as Monday's No. 1 TV show in Adults 18-49 for the 5th week in a row, and for the 7th consecutive week stood the evening's dominant No. 1 television program across all key Women demographics (W18-34/W18-49/W25-54).

· On average, "The Bachelorette" is up over its performance at the same point last year by 1.5 million (9.4 million vs. 7.9 million) viewers and by 11% in Adults 18-49 (3.1/9 vs. 2.8/8).

"True Beauty" (10:00-11:00 p.m.)

ABC's "True Beauty" led the 10 o'clock hour among Adults 18-49 (1.7/5), while taking the top spot for the 5th week in a row with key Women (W18-49/W25-54).

· On average, "True Beauty" is improving its time period this summer for ABC by 13% in Total Viewers (5.3 million vs. 4.7 million) over the same point last year.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 7/12/10.





  [july 2010]  
S
M
T
W
T
F
S
    


· BACHELORETTE, THE (ABC)
· TRUE BEAUTY (ABC)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.