or


[07/13/10 - 08:33 AM]
ABC Is #1 in A18-49 for the 6th Straight Monday
ABC spins the numbers for Monday, July 12.

[via press release from ABC]

ABC is #1 in A18-49 for the 6th Straight Monday

ABC finished as the most-watched network overall for the 4th straight week and ranked #1 in Adults 18-49 for the 6th Monday in a row. The Network topped its nearest primetime competition (CBS) by 25% in Total Viewers (8.0 million vs. 6.4 million) and by 44% in Adults 18-49 (2.6/7 vs. 1.8/5).

Building its overall Monday audience year to year for the 7th week running, ABC was up from the same night last year in viewers and young adults (6.9 million and 2.4/7 on 7/13/09).

ABC's The Bachelorette ranked a strong #1 in its time period for the 7th week running, beating its closest 8-10pm competition (CBS) by 3.2 million viewers (9.5 million vs. 6.3 million) and by 55% (3.1/9 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults.

The Bachelorette registered as Monday's #1 TV show in Adults 18-49 for the 5th week in a row, and for the 7th week running stood the evening's dominant #1 television program across all key Women demographics (W18-34/W18-49/W25-54).

On average, The Bachelorette is up over its performance at the same point last year by 1.5 million viewers and by 11% in Adults 18-49.

ABC's True Beauty ranked #1 in the 10 o'clock hour among Adults 18-49. In addition, the ABC unscripted program took the top spot for the 5th consecutive week with key Women (W18-49/W25-54).

On average, True Beauty is improving its time period this summer for ABC by 13% in Total Viewers over the same point last year.

Quick Take for Monday, July 12, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is Monday's No. 1 Net for the 6th Week in a Row Among Adults 18-49

ABC's "The Bachelorette" Wins its Time Period for the 7th Week Running in Total Viewers and Young Adults, Ranking No. 1 in Each Half-Hour

On Average Year to Year, "The Bachelorette" is Up By 1.5 Million Viewers and by 11% in Adults 18-49

At 10pm, "True Beauty" is No. 1 Among Adults 18-49, While Taking the Top Spot With Women 18-49 and Women 25-54 for the 5th Consecutive Week

Monday Night (8:00-11:00 p.m.)

ABC stood as the most-watched network overall for the 4th straight week and ranked No. 1 in Adults 18-49 for the 6th Monday in a row. The Network topped its nearest primetime competition (CBS) by 25% in Total Viewers (8.0 million vs. 6.4 million) and by 44% in Adults 18-49 (2.6/7 vs. 1.8/5).

· Building its overall Monday audience year to year for the 7th week running, ABC was up from the same night last year in viewers and young adults (6.9 million and 2.4/7 on 7/13/09).

"The Bachelorette" (8:00-10:00 p.m.)

ABC's "The Bachelorette" ranked a strong No. 1 in its time period for the 6th week running, beating its closest time period competition (CBS) by 3.2 million viewers (9.5 million vs. 6.3 million) and by 55% in Adults 18-49 (3.1/9 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults.

· "The Bachelorette" registered as Monday's No. 1 TV show in Adults 18-49 for the 5th week in a row, and for the 7th consecutive week stood the evening's dominant No. 1 television program across all key Women demographics (W18-34/W18-49/W25-54).

· On average, "The Bachelorette" is up over its performance at the same point last year by 1.5 million (9.4 million vs. 7.9 million) viewers and by 11% in Adults 18-49 (3.1/9 vs. 2.8/8).

"True Beauty" (10:00-11:00 p.m.)

ABC's "True Beauty" led the 10 o'clock hour among Adults 18-49 (1.7/5), while taking the top spot for the 5th week in a row with key Women (W18-49/W25-54).

· On average, "True Beauty" is improving its time period this summer for ABC by 13% in Total Viewers (5.3 million vs. 4.7 million) over the same point last year.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 7/12/10.





  [july 2010]  
S
M
T
W
T
F
S
    


· BACHELORETTE, THE (ABC)
· TRUE BEAUTY (ABC)





most recent ratings | view all posts
[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Tops Night with "Thursday Night Football"
The Peacock holds off the competition in both total viewers and adults 18-49.

[12/07/17 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
A tight race last night sees "Empire" and "Survivor: Heroes vs. Healers vs. Hustlers" both share the adults 18-49 crown.

[12/06/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock's reality franchise wins the evening in both categories.

[12/05/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Voice"
The Peacock tops both adults 18-49 and total viewers last night.

[12/04/17 - 12:06 PM]
Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[12/04/17 - 08:17 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Continue Reign
The Peacock cruises to another victory in total viewers and adults 18-49.

[12/03/17 - 11:15 AM]
FOX Sports Super Saturday Records Huge Viewership Numbers for Big Ten and Big 12 Championships
FOX Sports spins the numbers for Saturday, December 3.

[12/03/17 - 08:27 AM]
Saturday's Broadcast Ratings: College Football Pushes FOX to Top Spot
The network leads the night in both total viewers and adults 18-49.

[12/02/17 - 08:52 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges the night in adults 18-49, easily tops total viewers.

[12/01/17 - 08:18 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Hold Off Competition
The Peacock takes home top honors in total viewers and adults 18-49.

[11/30/17 - 08:15 AM]
Wednesday's Broadcast Ratings: CBS Edges Tight Demo Race with NBC, FOX
The Eye wins the night among adults 18-49 while NBC is the most-watched broadcaster.

[11/30/17 - 06:28 AM]
"Tosh.0" and "The Jim Jefferies Show" Finish Fall Seasons with Ratings Increases
Comedy Central further spins the numbers for the season to date.

[11/29/17 - 08:18 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Fall Finale Top Charts
The Peacock cruises to victory among total viewers and adults 18-49.