NBC.COM AGAIN RANKS #1 AMONG COMPETITIVE BROADCAST NETWORK WEBSITES FOR FIRST HALF OF 2010
NBC.com Delivers Top Monthly Unique Viewer Average for January-June 2010
UNIVERSAL CITY, Calif. - July 15, 2010 - Once again, fans have made NBC.com the #1 website versus competitive broadcast network sites in monthly average unique visitors (8.3 million).
The NBC Network umbrella title, which includes all series sites, delivered 8.7 million unique visitors.
Pacing the continued leadership of NBC.com were:
· The first five weeks of the top-rated "America's Got Talent" delivered 3.7 million full-episode streams (up 19 per cent vs. last season). "America's Got Talent" fans enjoyed highlights from last season, including the winning moment; two trivia quizzes - one on the show and one on the judges; exclusive interviews with the judges; and a robust photo gallery from the auditions.
· The "Saturday Night Live" episode hosted by Emmy Award nominee Betty White, which helped deliver "SNL's" highest day ever in full episode streams on May 9 (728,000). The site's popular content included dress rehearsal videos featuring exclusive unaired sketches available only online; weekly trivia quizzes; specialty photo galleries of guest hosts and comedians, including the "Grownups" gallery of former "SNL" stars in the new movie; "Macgruber" microsite, which includes games, galleries, quizzes & more; "Backstage at SNL" with Fred Armisen and photo bumper galleries.
· The first five weeks of "Last Comic Standing," which delivered 1.3 million full episode streams (up 144 per cent vs. last season) and 451,000 uniques (up 31 per cent vs. last season). The show is also up 74 percent in page views during its first 5 weeks vs. last season. Fans were treated to exclusive interviews and behind-the-scenes coverage from auditions, comedian trivia challenges, photography galleries from New York and Los Angeles auditions and highlights from previous seasons. The data was provided according to the key industry sources comScore Media Metrix and Omniture.
NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" digital experience, giving viewers a way to extend their entertainment experience beyond the broadcast. NBC.com also developed the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity" and continued that growth with "Fan It" -- a social media affinity program reaching across all NBC television programming.Please log on to www.nbc.com to learn more.