or


[07/20/10 - 02:04 PM]
Animal Planet's "Whale Wars" Nets Best Performance Ever with "Sliced in Two" Episode
Animal Planet spins the numbers for Friday, July 16.

[via press release from Animal Planet]

ANIMAL PLANET'S "WHALE WARS" NETS BEST PERFORMANCE EVER WITH "SLICED IN TWO" EPISODE

Friday Night's Premiere Seizes 1.7 Million Viewers, Most-Watched Episode Ever

(New York, New York, July 20, 2019) - Last Friday's WHALE WARS premiere "Sliced in Two," featuring the stunning collision of the Shonan Maru 2 with the Sea Shepherd's vessel Ady Gil, is the series best performing episode ever earning a 1.3 household rating and delivering 1.7M P2+ viewers. "Sliced in Two," in which Captain Pete Bethune and his Sea Shepherd crew had no choice but to abandon their sinking boat and narrowly escape the 30-degree Antarctic waters, delivered its best performance among all key demos including P25-54 (939k), P18-49 (898k), M25-54 (539k), and W25-54 (399k).

The WHALE WARS premiere ranked 3rd among all primetime cable telecasts this past Friday in both the P25-54 and M25-54 demos*. "Sliced In Two" also ranks as Animal Planet's second best regularly airing telecast ever among P2+.

The season 3 of WHALE WARS is on track to be the most watched season of the series with double-digit delivery gains to-date compared to last season's overall levels among several key demos including P2+: +17% (1.2M vs. 1.0M), P25-54: +15% (715k vs. 623k), P18-49: +15%, (714k vs. 619k), and M25-54: +25% (432k vs. 346k).

"Hot on the heels of RIVER MONSTER'S spectacular season two, WHALE WARS is having its strongest season. And this year we have more episodes than ever," said Marjorie Kaplan, president and general manager of Animal Planet. "Both of these series have become a trademark for the new Animal Planet, underscoring the Surprisingly Human evolution of our brand and our huge opportunity to engage and thrill our audiences."

The new season of WHALE WARS follows the Sea Shepherds' Whale Defense Campaign, dubbed Operation Waltzing Matilda in honor of Australia's unofficial national anthem, on their three-month journey to the South Ocean Whale Sanctuary to stop whaling that the group claims is illegal and exploits a loophole in international ocean law - a loophole which the whalers claim makes their activities legal. As in previous campaigns, the conflict between Sea Shepherd and the whalers grows more intense with each engagement -each pushing the other to the limit to fight for what they believe in. WHALE WARS follows a masterful match at the far end of the globe as both Sea Shepherd and the Japanese whalers engage in an environmental showdown with millions of dollars at stake. The team of oceanic crusaders join forces and set out to risk it all to save the whales, even if that might mean not all crew members make it back to port together

The Academy of Television Arts and Sciences recognized WHALE WARS last year for exploring issues of concern to our society in a compelling, emotional and insightful way by bestowing the series with a Television Academy Honor which identifies it as "television with a conscience." This year the series is nominated for a Primetime Emmy(R) for Outstanding Cinematography for Nonfiction Programming and Outstanding Picture Editing for Nonfiction Programming.

WHALE WARS is produced for Animal Planet by The Lizard Trading Company. Liz Bronstein is the executive producer for The Lizard Trading Company, and Jason Carey is the executive producer for Animal Planet. Charlie Foley is vice president of development for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

* Excluding movies.





  [july 2010]  
S
M
T
W
T
F
S
    


· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/05/19 - 08:36 AM]
Friday's Broadcast Ratings: FOX Gets Boost from "WWE SmackDown"
The network's premiere installment leads the night among adults 18-49.

[10/04/19 - 08:59 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps FOX on Top
The network's NFL franchise dominates the evening in total viewers and adults 18-49.