HISTORY(TM) POSTS BEST JULY IN NETWORK HISTORY
Ratings Driven by Hit Series ... AMERICAN PICKERS, ICE ROAD TRUCKERS, PAWN STARS and TOP SHOT
Tuesday, July 27, 2010 - HISTORY(TM) experienced its best July of all time with regularly scheduled hit series leading the charge on Sunday nights - with ICE ROAD TRUCKERS (9pm) and TOP SHOT (10pm) - and Monday nights - with AMERICAN PICKERS (9pm) and PAWN STARS (10/10:30pm).
How July 2010 ranks vs. July 2009:
Adults 25-54: 756,000, up +27% (594,000)
Adults 18-49: 681,000, up +26% (539,000)
Total Viewers: 1.5 million, up +25% (1.2 million)
This is the 6th consecutive month HISTORY has ranked in the top 5 among Adults 25-54, and the network has continued to rank in the top 10 among Adults 18-49 every month this year.
The Monday, July 5th episode of PAWN STARS "Rough Riders" became HISTORY's #1 telecast of all time among total viewers with 6.3 million, and 3.5 million among Adults 25-54. 2010 to date, PAWN STARS remains HISTORY's #1 hit and AMERICAN PICKERS remains the #1 new series of 2010 among total viewers and Adults 25-54.
HISTORY(TM) and HISTORY HD(TM) are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, The Universe, Ice Road Truckers, Chasing Mummies, Top Shot and Pawn Stars, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, Moonshot and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's latest initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.