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[07/27/10 - 01:32 PM]
'Talent' Paces NBC's Primetime Week of July 19-25
NBC spins the numbers for the week of July 19-25.

[via press release from NBC]

'TALENT' PACES NBC'S PRIMETIME WEEK OF JULY 19-25

THE TUESDAY EDITION OF 'AMERICA'S GOT TALENT' IS THE #3 PROGRAM OF THE WEEK IN 18-49 AND #1 IN TOTAL VIEWERS

'TALENT' HAS DELIVERED THE #1 NON-SPORTS RATING FOR EIGHT WEEKS IN A ROW IN TOTAL VIEWERS

WEDNESDAY'S 'AMERICA'S GOT TALENT' IS #1 PROGRAM OF THE NIGHT IN 18-49 AND TOTAL VIEWERS

'MINUTE TO WIN IT' AND 'LAST COMIC STANDING' ALSO DELIVER TOP-25 RATINGS FOR THE WEEK IN 18-49

WEDNESDAY'S 'SVU' LOCKS UP A TIME-SLOT WIN IN ADULTS 18-49 AND OTHER KEY DEMOGRAPHICS

THURSDAY'S 'OFFICE' ENCORE SCORES THE SHOW'S HIGHEST REGULAR-SLOT 18-49 RATING AND BIGGEST OVERALL VIEWERSHIP SINCE ITS SEASON FINALE IN MAY

UNIVERSAL CITY, Calif. - July 27, 2010 - Led by the Tuesday edition of "America's Got Talent," which was the top program of the week in total viewers and the #3 program in 18-49, NBC averaged a 1.4 rating, 5 share in adults 18-49 and 5.0 million viewers overall for the week of July 19-25, according to in-home viewing figures from Nielsen Media Research. For the week, NBC ranked #3 in primetime in adults 18-49 and tied for #2 in adults 18-34. NBC also tied for #2 in men 18-49 and finished #2 outright among men 18-34.

Tuesday's "America's Got Talent" ranked #3 among all primetime programs this week in adults 18-49. In total viewers, the Tuesday "America's Got Talent" was the #1 program of the week. An edition of "America's Got Talent" has been the #1 non-sports telecast in total viewers every week the show has aired this summer, a streak that has now reached eight weeks in a row.

The Wednesday edition of "America's Got Talent" ranked #6 this week (tied) in adults 18-49 and #3 in total viewers. Also delivering top-25 ratings for the week in primetime's key demographic of adults 18-49 were Wednesday's "Minute to Win It" (#17, tied) and Monday's "Last Comic Standing" (#25, tied).

Primetime averages for the week of July 19-25 in adults 18-49 were Fox (1.7/6), ABC (1.5/5), NBC and CBS (1.4/5) and CW (0.4/1). In overall total viewers the weekly averages were CBS (5.9 million), ABC and NBC (5.0 million), Fox (4.5 million) and CW (1.1 million).

NBC highlights for the week of July 19-25

* On Tuesday, "America's Got Talent" was the #1 show of the night in overall viewership, pacing NBC to a nightly win by that measure

* The Tuesday "Talent" grew significantly from its first half-hour to its fourth. For its concluding hour from 10-11 p.m. ET, "America's Got Talent" beat the combined ABC-CBS results in every key ratings category -- adults, men and women 18-34, 18-49, 25-54 and total viewers -- plus teens 12-17 and kids 2-11. "Talent" doubled the combined ABC-CBS rating from 10-11 p.m. in adults 18-34 and all key adult-male demos.

* On Wednesday, "America's Got Talent" was the #1 show of the night in adults 18-49, total viewers and other key measures.

* The Wednesday "Talent" won its time period in 18-49, total viewers and nearly all other key measures, taking the hour by a margin of 18 percent in adults 18-49 and by 50 percent or more than 3.3 million persons in total viewers.

* Also on Wednesday, "Minute to Win It" grew from its first half-hour to its second by 18 percent in 18-49 rating and 16 percent in total viewers. For its second half-hour from 8:30-9 p.m. ET, "Minute" finished within 0.1 of a rating point of first place in adults 18-49 and ranked #1 in total viewers and all key male demos in a time period that included competition from CBS's "Big Brother" and Fox's "So You Think You Can Dance."

* Additionally on Wednesday, an encore telecast of "Law & Order: Special Victims Unit" ranked #1 among the major networks in adults 18-49 and all other key demographics. In adults 18-49, "SVU" has now ranked #1 or tied for #1 in the Wednesday 10 p.m. ET time period with its last seven consecutive telecasts.

* NBC ranked #1 in primetime Wednesday in adults 25-54 and total viewers and #2 in adults 18-49, with a 2.0/7 from 8-11 p.m. ET in adults 18-49 versus Fox's 2.1/7 from 8-10 p.m. In head-to-head competition from 8-10 p.m., NBC topped Fox in adults 18-49 (2.2 vs. 2.1).

* On Thursday, an encore telecast of "The Office" scored the show's highest regular-slot 18-49 rating and biggest overall audience since the "Office" season finale in May.

* Also on Thursday, encore telecasts of "Community," "30 Rock" and "Parks and Recreation" all matched adult 18-49 highs since early June and "30 Rock" hit a summer high for the network in total viewers for the Thursday 8:30 p.m. ET half-hour.

* Additionally on Thursday, a rebroadcast of "Law & Order: Special Victims Unit" at 10 p.m. ET matched NBC's highest 18-49 rating in this time period since June 10 and hit a summer high for the network in the hour in total viewers.

* On Friday, a two-hour "Dateline NBC" grew versus the prior week's 10-11 p.m. ET telecast by 39 percent in total viewers.

* On Sunday, "Dateline NBC" reported its highest 18-49 rating in the 7-8 p.m. ET hour since June 13.

* Also on Sunday, a two-hour encore telecast of "America's Got Talent" won its second hour from 10-11 p.m. ET in adults 18-49, total viewers and other key categories.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of July 19-25:

On Monday, July 12 from 9-10 p.m. ET, "Last Comic Standing" (1.7 rating, 5 share in adults 18-49, 4.0 million viewers overall) ranked #2 among the major networks in the hour in adults, men and women 18-34. "Last Comic" built by 45 percent in 18-49 rating on its lead-in from the previous hour - a 1.1/4 in 18-49 and 4.5 million viewers overall for an encore telecast of "America's Got Talent" from 8-9 p.m. ET.

Monday at 10 p.m. ET, "Dateline NBC" (1.4/4 in 18-49, 5.0 million viewers overall) tied for #2 among the major networks in adults 18-49 and adults 25-54, ranked #2 outright in adults, men and women 18-34 and was #1 in men 18-49.

On Tuesday, July 13 at 8 p.m. ET, "Losing It With Jillian" averaged a 1.1/4 in 18-49 and 3.7 million viewers overall. From its first half-hour to its second, "Jillian" increased by 9 percent in adults 18-49 (to a 1.2 rating from a 1.1) and by 13 percent among women 18-49 (to a 1.7 from a 1.5).

Tuesday from 9-11 p.m. ET, "America's Got Talent" (3.0/9 in 18-49, 10.5 million viewers overall) was the #1 show of the night in overall viewership. From its first half-hour to its fourth, "Talent" increased by 19 percent in 18-49 rating (to a 3.2/10 from a 2.7/8) and by 9 percent in total viewers (10.7 million vs. 9.8 million).

For its concluding hour from 10-11 p.m. ET, "America's Got Talent" was a dominant #1 among the major networks in every key ratings category, beating the combined ABC-CBS results in adults, men and women 18-34, 18-49, 25-54, total viewers, teens 12-17 and kids 2-11. "Talent" doubled the combined ABC-CBS rating from 10-11 p.m. in adults 18-34 and all key adult-male demos.

NBC ranked #2 in primetime Tuesday night in adults 18-49 and #1 in total viewers.

On Wednesday, July 21 from 8-9 p.m. ET, "Minute to Win It" (1.8/6 in 18-49, 6.2 million viewers overall) ranked #2 among the major networks in total viewers and tied for #2 in men 18-49 and men 25-54.

From its first half-hour to its second, "Minute to Win It" increased by 18 percent in 18-49 rating (to a 2.0/7 from a 1.7/6) and 16 percent in total viewers (to 6.6 million from 5.7 million). For its second half-hour from 8:30-9 p.m., "Minute to Win It" finished within 0.1 of a rating point of first place in adults 18-49 and ranked #1 in total viewers, men 18-34 (tied), men 18-49 and men 25-54 in a time period that included competition from CBS's "Big Brother" and Fox's "So You Think You Can Dance."

Wednesday at 9 p.m. ET, "America's Got Talent" (2.6/8 in 18-49, 10.0 million viewers overall) delivered the #1 results of the night in adults 18-49 and total viewers. "America's Got Talent" won its time period in 18-49, total viewers and most other key measures. "Talent" took the hour by a margin of 18 percent in adults 18-49 (2.6 vs. 2.2 for Fox's second-place "So You Think You Can Dance") and by 50 percent or 3.3 million persons in total viewers (10.0 million vs. 6.7 million for CBS's second-place "Criminal Minds" encore).

Wednesday at 10 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (1.5/5 in adults 18-49, 5.6 million viewers overall) ranked #1 among the major networks in adults 18-49 and all other key demographics (including ties). In adults 18-49, "SVU" has now ranked #1 or tied for #1 in this time period with its last seven consecutive telecasts.

NBC ranked #1 in primetime Wednesday in adults 25-54 and total viewers and #2 in adults 18-49, with a 2.0/7 from 8-11 p.m. ET versus Fox's 2.1/7 from 8-10 p.m. In head-to-head competition from 8-10 p.m., NBC topped Fox in adults 18-49 (2.2 vs. 2.1).

On Thursday, July 22 at 8 p.m. ET, an encore telecast of "Community" averaged a 0.8/3 in 18-49 and 2.8 million viewers overall, matching its highest 18-49 rating in this slot since June 10 and delivering its biggest overall audience in this time period since that same date.

Thursday from 8:30-9 p.m. ET, a rebroadcast of "30 Rock" (0.8/3 in 18-49, 2.7 million viewers overall) matched NBC's highest 18-49 rating in this time period since June 3 and hit a summer high in the slot in total viewers.

Thursday from 9-9:31 p.m. ET, an encore telecast of "The Office' (1.4/5 in 18-49, 3.3 million viewers overall) filed its highest regular-slot 18-49 rating and biggest overall viewership since the show's season finale on May 20. Week-to-week, "The Office" was up 17 percent in 18-49 rating (1.4 vs. 1.2) and 11 percent in total viewers (3.3 million vs. 3.0 million). In the time period, "The Office" ranked #1 in men 18-34 and men 18-49.

Thursday from 9:31-10 p.m. ET, a rebroadcast of "Parks and Recreation" (1.0/4 in 18-49, 2.4 million viewers overall) matched the show's highest 18-49 rating since June 3 and delivered its biggest overall audience since that same date (prior to July 15, "Parks" aired in the 10:30 p.m. half-hour).

Thursday at 10 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (1.2/4 in 18-49, 3.8 million viewers overall) matched NBC's highest 18-49 rating in this time period since June 10 and hit a summer high for the network in this hour in total viewers. In the time period, "SVU" ranked #2 or tied for #2 among the major networks in most key demos and tied for #1 in men 18-34.

On Friday, July 23 from 8-9 p.m. ET, "Friday Night Lights" (1.0/4 in 18-49, 3.5 million viewers overall) tied for #2 in the time period in adults 18-49 and was #1 among the major networks in men 18-34 (tie), men 18-49 and men 25-54.

Friday from 9-11 p.m. ET, "Dateline NBC" (1.2/4 in adults 18-49, 5.2 million viewers overall) matched its highest Friday 18-49 rating in six weeks (since June 11). Versus the prior week's 10-11 p.m. telecast, "Dateline" was up 9 percent in 18-49 rating (1.2 vs. 1.1) and up 39 percent or more than 1.4 million persons in total viewers (5.2 million vs. 3.7 million).

"Dateline" ranked #2 in the time period in adults 18-49, adults 25-54 and other key categories. From its first half-hour to its fourth, "Dateline" increased by 40 percent in 18-49 rating (to a 1.4 from a 1.0) and by 33 percent or 1.5 million persons in total viewers (6.0 million vs. 4.5 million).

On Saturday, July 24 at 8 p.m. ET, "Persons Unknown" averaged a 0.5/2 in 18-49 and 2.1 million viewers overall. Versus the prior week, "Persons Unknown" was up 21 percent in total viewers (2.0 million vs. 1.7 million).

Saturday at 9 p.m. ET, an encore telecast of "Law & Order: Criminal Intent" delivered a 0.6/2 in 18-49 and 2.9 million viewers overall.

Saturday at 10 p.m. ET, "Law & Order: Criminal Intent" (1.0/4 in 18-49, 4.4 million viewers overall) ranked #2 in the time period in adults 18-49, total viewers and most other key categories. "Law & Order: Criminal Intent" locked up NBC's top 18-49 rating in this slot in four weeks (since June 26) and biggest overall viewership in five weeks (since June 19). Versus the prior week, "Law & Order: CI" was up 25 percent in 18-49 rating (1.0 vs. 0.8) and 15 percent in total viewers (4.4 million vs. 3.8 million).

On Sunday, July 25 from 7-8 p.m. ET, "Dateline NBC" (1.1/4 in 18-49, 4.7 million viewers overall) reported its highest 18-49 rating in this time period since June 13. "Dateline" ranked #2 in the time slot among the major networks in adults 18-49 ahead of CBS's "60 Minutes." From its first half-hour to its second, "Dateline" increased its 18-49 rating by 20 percent (to a 1.2 from a 1.0) and its overall viewership by 15 percent (to 5.0 million from 4.4 million).

Sunday from 8-9 p.m. ET, "Law & Order: Criminal Intent" averaged a 0.8/3 in 18-49 and 4.2 million viewers overall.

Sunday from 9-11 p.m. ET, an encore telecast of "America's Got Talent" delivered a 1.1/3 in 18-49 and 3.8 million viewers overall. For its second hour from 10-11 p.m. ET, the "America's Got Talent" encore ranked #1 in adults 18-49, adults 18-34, adults 25-54, total viewers and other key categories.





  [july 2010]  
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· 30 ROCK (NBC)
· 60 MINUTES (CBS)
· AMERICA'S GOT TALENT (NBC)
· BIG BROTHER (CBS)
· COMMUNITY (NBC)
· DATELINE NBC (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· LAST COMIC STANDING (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LOSING IT WITH JILLIAN (NBC)
· MINUTE TO WIN IT (GSN)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PERSONS UNKNOWN (NBC)
· SO YOU THINK YOU CAN DANCE (FOX)









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