[08/04/10 - 02:34 PM]
Bravo's "The Rachel Zoe Project" Premiere Shuts It Down Becoming Most Watched Episode in Series History
Bravo spins the numbers for Tuesday, August 3.

[via press release from Bravo]


NEW YORK - August 4, 2010 -Bravo's "The Rachel Zoe Project" is having a ratings moment. The premiere of the third season garnered 976,000 total viewers, an increase of 42 percent (vs. 685,000) from the second season premiere, making it the most watched episode in series history, according to Nielsen Media Research. The episode also marked double-digit growth among viewers 18-49, up 25 percent (645,000 vs. 516,000) from the previous season's premiere, making it the highest rated season premiere of the series in the demo.

For more fabulous fashion, tune in Tuesday, August 10 at 10 p.m. ET/PT for the second episode of "The Rachel Zoe Project." It's time again for the Golden Globes, and Rachel Zoe has five clients attending - Kate Hudson, Cameron Diaz, Eva Mendes, Demi Moore, and a new pregnant client, Paula Patton. Ashley, the new Style Assistant, begins working for team Zoe, but her demeanor is a drastic departure from the force of Taylor. In the middle of Golden Globe madness, actress Molly Sims comes to the studio needing dresses for two events. It's fashion chaos to the max.

Source: Nielsen Media Research, LS data through 8/03/10.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

  [august 2010]  


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