or


[08/04/10 - 03:04 PM]
Oxygen's "Bad Girls Club Miami" Is #1 Program on Cable in W18-34
Oxygen spins the numbers for Tuesday, August 3.

[via press release from Oxygen]

OXYGEN'S "BAD GIRLS CLUB MIAMI" IS #1 PROGRAM ON CABLE IN W18-34

OUTPERFORMS ABC AND CBS IN KEY DEMO AT 9PM

Most Watched Premiere in Oxygen History in all Key Demos Draws 1.34M Viewers

www.Oxygen.com and www.OxygenLive.com Experienced Double-Digit Growth in Uniques and Video Streams

NEW YORK, August 4, 2010 - The debut of the hit series "Bad Girls Club Miami" smashed ratings records to become the biggest premiere ever in Oxygen history, according to Nielsen Media Research. The drama-filled premiere of season 5 broke all previous premiere records, both in the "Bad Girls Club" franchise and in network history, across all key demos, 487,000 W18-34, 691,000 W18-49, 623,000 A18-34 and 911,000 A18-49. Additionally, it became the most watched Oxygen telecast in the 9 PM hour and in the key demo of W18-34, and outperformed all other cable networks, along with ABC and CBS.

Another factor in the night's success was the premiere of OxygenLive TV, Oxygen's re-imagined live television experience that, for the first time ever, combined social media giants Facebook and Twitter with program content. Fans experienced OxygenLive TV in the last two acts of last night's premiere and again in its 10 PM ET/PT encore at key moments throughout the episode.

Oxygen's digital platforms outperformed prior online activity with relaunched www.Oxygen.com and www.OxygenLive.com sites, which include several new social elements. The "Bad Girls Club" showsite on Oxygen.com was Oxygen's best premiere day ever in daily uniques, page views and video streams. Premiere day traffic on the showsite increased over the prior season premiere, (up +67%) in unique visitors, (up +37%) in page views and (up +54%) in video streams. OxygenLive.com, Oxygen's real-time watercooler companion, increased in unique visitors during last night's premiere (up +257%) compared with last year's "Bad Girls Club" premiere (15K vs. 4K). The site also improved (up +36%) versus the most recent "Bad Girls Club" OxygenLive experience that took place on 3/23/2010..

Year-to-date, 2010 is pacing to be Oxygen's highest year ever among W18-34, W18-49, A18-34, A18-49 and total viewers. Across prime, Oxygen claimed 93,000 W18-34 (up +1%), 177,000 W18-49 (up +1%), 122,000 A18-34 (up +3%), 240,000 A18-49 (up +4%) and 468,000 total viewers (up +10%), versus last year. Year to date, Oxygen.com is pacing to have its best year ever in monthly unique visitors and video streams. To date, Oxygen.com is averaging 811K monthly uniques, (up +27%) from the same weeks last year and averaging 2.0 MM video streams, (up +13%) from the same weeks last year.

The franchise was last season's best performing series ever in network history, with some telecasts averaging three million viewers. "Bad Girls Miami" features a new set of feisty femmes who take to the beaches of Miami and live together with similarly explosive personalities -- resulting in constant clashing between housemates. Besides hitting the trendy South Beach clubs, these "Bad Girls" take it up a notch -- with manipulative backstabbing, in-house love triangles, exotic trips to the Caribbean, unexpected alliances and endless mind games. "Bad Girls Club" is produced by Bunim-Murray Productions.

Source: Nielsen Media Research, BGC Season 5 premiere 8/3/10 vs. BGC Season 4 premiere 12/1/09. YTD = Jan-July 2010 vs. Jan - July 2009. Digital = Omniture SiteCatalyst

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [august 2010]  
S
M
T
W
T
F
S


· BAD GIRLS CLUB, THE (OXYGEN)





most recent ratings | view all posts
[01/21/19 - 08:28 AM]
Sunday's Broadcast Ratings: AFC Championship Posts Monster Numbers for CBS
Nearly 48 million viewers tune into the Eye's primetime portion of the game.

[01/20/19 - 08:31 AM]
Saturday's Broadcast Ratings: ABC Gets Boost from NBA Coverage
The Alphabet's weekly franchise puts the network on top among adults 18-49.

[01/19/19 - 08:39 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Split Adults 18-49 Crown
CBS however remains the most-watched network overall on Friday.

[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.

[01/17/19 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Top Demos
The network takes home the adults 18-49 crown for the third consecutive week.

[01/16/19 - 09:00 AM]
"Deadly Class" Viewed by 2.7MM Ahead of Tonight's Series Premiere on Syfy
On December 20, the cast and creators took to social media to share the new 10-part series' premiere episode which was available commercial-free via Syfy On Demand, online at Syfy.com, and the Syfy and USA apps.

[01/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "This Is Us" Return
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[01/15/19 - 08:25 AM]
Monday's Broadcast Ratings: ABC Tops Demos, NBC Leads Total Viewers
"America's Got Talent: The Champions" is the top program overall in both categories last night.

[01/14/19 - 08:28 AM]
Sunday's Broadcast Ratings: FOX Gets Another Boost from NFL Playoffs
The network's primetime portion helps spark a win in total viewers and adults 18-49.

[01/13/19 - 08:37 AM]
Saturday's Broadcast Ratings: FOX Rides NFL Playoffs to Another Victory
The network's Cowboys/Rams coverage outpaces the Titans/Patriots matchup from a year ago.

[01/12/19 - 08:33 AM]
Friday's Broadcast Ratings: FOX Tops Demos with "Last Man Standing"
The network leads the night among adults 18-49 while CBS is the most-watched network.

[01/11/19 - 08:17 AM]
Thursday's Broadcast Ratings: CBS Holds Onto Top Spot in Viewers, Demos
"The Big Bang Theory" keeps the Eye on top in said categories.

[01/10/19 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Top Demo Race
The network's breakout hit however is down more than 20% from its premiere in adults 18-49.

[01/09/19 - 03:04 PM]
MTV's Ratings Growth Continues with "Lindsay Lohan's Beach Club"
MTV spins the numbers for Tuesday, January 8.

[01/09/19 - 02:02 PM]
3.1 Million Viewers Encounter the First Sighting of History(R)'s New UFO Drama Series "Project Blue Book"
History spins the numbers for Tuesday, January 8.