or


[08/17/10 - 11:26 AM]
Hardcore Pawn Delivers 2 Million Viewers, Setting New Record as TruTV's Most-Watched Series Premiere Ever
truTV spins the numbers for Monday, August 16.

[via press release from truTV]

HARDCORE PAWN Delivers 2 Million Viewers, Setting New Record as truTV's Most-Watched Series Premiere Ever

August 17, 2010

truTV's latest original series, HARDCORE PAWN, debuted Monday at 10 p.m. (ET/PT) with 2 million viewers; 1 million adults 18-49; and 568,000 men 18-49, setting new records in all three categories as the network's biggest series premiere ever.

With its 1,987,000 viewers and 968,000 adults 18-49, the premiere of HARDCORD PAWN topped previous marks held by truTV's Southern Fried Stings, which debuted April 12 with 1,743,000 viewers and 862,000 adults 18-49. Among men 18-49, the premiere episode topped truTV's previous series premiere record set by Black Gold, which garnered 566,000 in June 2008.

HARDCORE PAWN's second episode at 10:30 p.m. (ET/PT) held firm from the premiere, with 1,780,000 viewers; 882,000; adults 18-49; and 550,000 men 18-49.

"HARDCORE PAWN's outstanding premiere-night performance has gotten this new series off to a great start," said Marc Juris, executive vice president and general manager of truTV. "Last night's premiere is the latest example of how truTV continues to strengthen its brand through programming that really resonates with both total viewers and key demos."

HARDCORE PAWN provides a behind-the-scenes look at life inside one of the country's largest pawn shops. The series takes viewers into the zany and sometimes volatile world of Detroit's American Jewelry and Loan, where a wide assortment of people bring in everything from alligators to prosthetic limbs. Each pawn ticket has a story, and there are more than 45,000 stories in the warehouse. The Gold family and their employees never know what to expect when people's personal items are on the line. As each episode of this fascinating series reveals, haggling over a price can quickly escalate into an all-out conflict.

HARDCORE PAWN comes to truTV from RDF USA. The series is executive-produced by Natalka Znak, Claire O'Donohoe and Richard Dominick. Marcus Fox serves as co-executive producer. For truTV, Anthony Horn is executive producer.

About RDF USA

RDF USA is the American operations for Zodiak Entertainment. Since its launch in 2006, RDF USA has produced over 30 series for 14 different networks, including Wife Swap (ABC), How to Look Good Naked (Lifetime), Don't Forget the Lyrics (Fox) and One Big Happy Family (TLC), as well as the upcoming Secret Millionaire (ABC) and the syndicated version of Don't Forget the Lyrics (20th Television, VH1, MyNetworkTV).

truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest´┐Ż and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [august 2010]  
S
M
T
W
T
F
S


· HARDCORE PAWN (TRUTV)











most recent ratings | view all posts
[10/31/14 - 08:46 AM]
"Parenthood" Retains 92% of Last Week in Adults 18-49 and 97% in Total Viewers
NBC spins the numbers for Thursday, October 30.

[10/31/14 - 08:34 AM]
Thursday's Broadcast Ratings: ABC Edges CBS for Demo Crown
The Alphabet snaps the Eye's seven week win streak among adults 18-49.

[10/31/14 - 08:12 AM]
ABC Beats CBS' Thursday Night Premieres to Win the Opening Night Of the November Sweep for the 2nd Straight Year in Adults 18-49
ABC spins the numbers for Thursday, October 30.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 09:16 AM]
NBC Posts Record-Setting Soccer Weekend with Most-Watched Premier League & MLS Matches
NBC spins the numbers for the weekend of October 25-26.

[10/30/14 - 08:50 AM]
Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October
Bounce TV spins the numbers for the month of October to date.

[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:35 AM]
"The Mysteries of Laura" Retains 92% of the Prior Week's Rating in Adults 18-49
NBC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:23 AM]
ABC's Wednesday Builds Against the Deciding Game 7 of the 2014 World Series
ABC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/30/14 - 07:39 AM]
ABC Scores Its 2nd-Best Performance in Late-Night This Season in Total Viewers
ABC spins the late-night numbers for the week of October 20-24.

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 10:23 AM]
ABC Leads Season in Non-Sports Adults 18-49 with Top Dramas, #1 New Show and #1 New Comedy
ABC further spins the numbers for the season to date.

[10/29/14 - 08:50 AM]
"The Voice" Ranks as the #1 Non-Sports Telecast of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, October 28.