or


[08/17/10 - 11:26 AM]
Hardcore Pawn Delivers 2 Million Viewers, Setting New Record as TruTV's Most-Watched Series Premiere Ever
truTV spins the numbers for Monday, August 16.

[via press release from truTV]

HARDCORE PAWN Delivers 2 Million Viewers, Setting New Record as truTV's Most-Watched Series Premiere Ever

August 17, 2010

truTV's latest original series, HARDCORE PAWN, debuted Monday at 10 p.m. (ET/PT) with 2 million viewers; 1 million adults 18-49; and 568,000 men 18-49, setting new records in all three categories as the network's biggest series premiere ever.

With its 1,987,000 viewers and 968,000 adults 18-49, the premiere of HARDCORD PAWN topped previous marks held by truTV's Southern Fried Stings, which debuted April 12 with 1,743,000 viewers and 862,000 adults 18-49. Among men 18-49, the premiere episode topped truTV's previous series premiere record set by Black Gold, which garnered 566,000 in June 2008.

HARDCORE PAWN's second episode at 10:30 p.m. (ET/PT) held firm from the premiere, with 1,780,000 viewers; 882,000; adults 18-49; and 550,000 men 18-49.

"HARDCORE PAWN's outstanding premiere-night performance has gotten this new series off to a great start," said Marc Juris, executive vice president and general manager of truTV. "Last night's premiere is the latest example of how truTV continues to strengthen its brand through programming that really resonates with both total viewers and key demos."

HARDCORE PAWN provides a behind-the-scenes look at life inside one of the country's largest pawn shops. The series takes viewers into the zany and sometimes volatile world of Detroit's American Jewelry and Loan, where a wide assortment of people bring in everything from alligators to prosthetic limbs. Each pawn ticket has a story, and there are more than 45,000 stories in the warehouse. The Gold family and their employees never know what to expect when people's personal items are on the line. As each episode of this fascinating series reveals, haggling over a price can quickly escalate into an all-out conflict.

HARDCORE PAWN comes to truTV from RDF USA. The series is executive-produced by Natalka Znak, Claire O'Donohoe and Richard Dominick. Marcus Fox serves as co-executive producer. For truTV, Anthony Horn is executive producer.

About RDF USA

RDF USA is the American operations for Zodiak Entertainment. Since its launch in 2006, RDF USA has produced over 30 series for 14 different networks, including Wife Swap (ABC), How to Look Good Naked (Lifetime), Don't Forget the Lyrics (Fox) and One Big Happy Family (TLC), as well as the upcoming Secret Millionaire (ABC) and the syndicated version of Don't Forget the Lyrics (20th Television, VH1, MyNetworkTV).

truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest´┐Ż and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [august 2010]  
S
M
T
W
T
F
S


· HARDCORE PAWN (TRUTV)









most recent ratings | view all posts
[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.