or


[08/17/10 - 12:41 PM]
More Than 3 Million Total Viewers Attend Dora's Big Birthday Adventure
Nickelodeon spins the numbers for Sunday, August 15.

[via press release from Nickelodeon]

MORE THAN 3 MILLION TOTAL VIEWERS ATTEND DORA'S BIG BIRTHDAY ADVENTURE

Nickelodeon Closes the Week as Basic Cable's Number-One Total Day Network with Kids 2-11 and Total Viewers

NEW YORK-Aug. 17, 2010-Dora the Explorer marked her first decade on-air by drawing 3.3 million total viewers (+88%) to her Big Birthday Adventure (Sunday, Aug. 15, 8-9 p.m. ET/PT) special. Big Birthday Adventure also averaged an 8.1/1.1 million kids 2-5 (+305%), scoring the high-rated Dora primetime special in almost two years and the top spot in its time period with kids 2-5 and kids 2-11 on both broadcast and basic cable television. Dora the Explorer currently ranks as the number-one preschool program on all television.

Dora's Big Birthday Adventure was followed by the premiere of Dora the Girl Heard 'Round the World (9 p.m. ET/PT), a special 12-minute documentary short executive-produced by Academy Award(R)-nominated Brett Morgen (The Kid Stays in the Picture), which scored 2.3 million total viewers (+42%). The documentary featured commentary from Dora and her friends; the show's creators; and Anderson Cooper, Elisabeth Hasselbeck, Rosie Perez, Salma Hayek Pinault, Shakira, Soledad O'Brien, Sherri Shepherd, and more.

NickJr.com also scored its highest trafficked week in months due to special Dora anniversary-themed activities on the site, drawing 3.2 million unique visitors and 64 million page views in the week (8/9/10-8/15/10) leading up to the premiere of Big Birthday Adventure. Additionally, more than 30 million game sessions have been generated on NickJr.com by "Dora's Great Big World" online game and Dora-themed mini games.

Dora's Big Birthday Adventure will encore Wednesday, Aug. 18 - Friday, Aug. 20 at 8 a.m. ET/PT on Nickelodeon and on Sunday, Aug. 22, at 7 p.m. ET on Nick Jr.

Driven by its little Latina heroine and SpongeBob SquarePants-which snagged the top five telecasts for the week with kids 2-11- Nickelodeon notched another weekly win, as basic cable's number-one total day network with kids 2-11 (3.9/1.4 million, +11%) and total viewers (2.5 million, +16%).

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [august 2010]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.