or


[08/17/10 - 12:41 PM]
More Than 3 Million Total Viewers Attend Dora's Big Birthday Adventure
Nickelodeon spins the numbers for Sunday, August 15.

[via press release from Nickelodeon]

MORE THAN 3 MILLION TOTAL VIEWERS ATTEND DORA'S BIG BIRTHDAY ADVENTURE

Nickelodeon Closes the Week as Basic Cable's Number-One Total Day Network with Kids 2-11 and Total Viewers

NEW YORK-Aug. 17, 2010-Dora the Explorer marked her first decade on-air by drawing 3.3 million total viewers (+88%) to her Big Birthday Adventure (Sunday, Aug. 15, 8-9 p.m. ET/PT) special. Big Birthday Adventure also averaged an 8.1/1.1 million kids 2-5 (+305%), scoring the high-rated Dora primetime special in almost two years and the top spot in its time period with kids 2-5 and kids 2-11 on both broadcast and basic cable television. Dora the Explorer currently ranks as the number-one preschool program on all television.

Dora's Big Birthday Adventure was followed by the premiere of Dora the Girl Heard 'Round the World (9 p.m. ET/PT), a special 12-minute documentary short executive-produced by Academy Award(R)-nominated Brett Morgen (The Kid Stays in the Picture), which scored 2.3 million total viewers (+42%). The documentary featured commentary from Dora and her friends; the show's creators; and Anderson Cooper, Elisabeth Hasselbeck, Rosie Perez, Salma Hayek Pinault, Shakira, Soledad O'Brien, Sherri Shepherd, and more.

NickJr.com also scored its highest trafficked week in months due to special Dora anniversary-themed activities on the site, drawing 3.2 million unique visitors and 64 million page views in the week (8/9/10-8/15/10) leading up to the premiere of Big Birthday Adventure. Additionally, more than 30 million game sessions have been generated on NickJr.com by "Dora's Great Big World" online game and Dora-themed mini games.

Dora's Big Birthday Adventure will encore Wednesday, Aug. 18 - Friday, Aug. 20 at 8 a.m. ET/PT on Nickelodeon and on Sunday, Aug. 22, at 7 p.m. ET on Nick Jr.

Driven by its little Latina heroine and SpongeBob SquarePants-which snagged the top five telecasts for the week with kids 2-11- Nickelodeon notched another weekly win, as basic cable's number-one total day network with kids 2-11 (3.9/1.4 million, +11%) and total viewers (2.5 million, +16%).

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [august 2010]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
NASCAR on the Peacock and a rebroadcast of its Princess Diana special on the Eye lead the evening.

[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.