[08/20/10 - 10:12 AM]
ABC Is Up for the 11th Consecutive Thursday
ABC spins the numbers for Thursday, August 19.

[via press release from ABC]

Quick Take for Thursday, August 19, 2010 (Fast Affiliate Live + Same Day Ratings)

Posting Sharp Year-to-Year Gains, ABC is Up for the 11th Consecutive Thursday

"Wipeout" Generates its Most-Watched Repeat Airing in its Thursday Slot

Finishing as the Most-Watched TV Show in its Hour for the 3rd time in 4 Weeks, ABC's "Rookie Blue" Builds its Numbers Despite Facing Fox's NFL Covereage

ABC News' "Nighlineprime" Opens with Big Year-to-Year Time Period Improvement

Thursday Night (8:00-11:00 p.m.)

Thursday's biggest gainer among the major nets this summer, ABC's numbers shot up over the same night last summer (8/20/09) in Total Viewers (+43% - 5.7 million vs. 4.0 million) and Adults 18-49 (+40% - 1.5/5 vs. 0.9/3). The Network tallied its 11th straight Thursday of year-to-year primetime improvement.

"Wipeout-THURS" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's "Wipeout-THURS" generated its most-watched-ever (6.6 million) repeat telecast in the time period and finished a strong second to CBS' original "Big Brother."

"Rookie Blue" (9:00-10:00 p.m.)

Outdrawing Fox's pre-season NFL Game (New England-Atlanta), ABC's "Rookie Blue" (6.4 million) stood as the most-watched TV show in its time period for the 3rd time in 4 weeks.

· Despite facing NFL competition, "Rookie Blue" was up week to week in both Total Viewers (+7% - 6.4 million vs. 6.0 million) and Adults 18-49 (+6% - 1.7/5 vs. 1.6/5). In addition, the new ABC drama tied its 2nd highest-ever Adult 18-34 number.

· "Rookie Blue" continued to generate impressive year-to-year growth for ABC in the hour, doubling Net's numbers over the year-ago night in viewers (+100% - 6.4 million vs. 3.2 million) and young adults (+113% - 1.7/5 vs. 0.8/3).

"Nightlineprime: Secrets of Your Mind - Why We Do What We Do" (10:00-11:00 p.m.)

ABC News' "Nightlineprime: Secrets of Your Mind" debuted with impressive year-to-year gains in Thursday's 10 o'clock hour. Versus the year-ago night, "Nightlineprime" boosted the time period for ABC by 95% in Total Viewers (4.1 million vs. 2.1 million) and by 83% in Adults 18-49 (1.1/4 vs. 0.6/2) over its performance last summer.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 8/19/10.

  [august 2010]  


most recent ratings | view all posts
[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.

[03/08/18 - 08:17 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye however is the most-watched broadcaster last night.

[03/07/18 - 09:14 AM]
"Atlanta Robbin' Season" Premiere Scores Basic Cable's Most-Watched Scripted Primetime Comedy Telecast in Over a Year
FX further spins the numbers for Thursday, March 1.

[03/07/18 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Holds Off ABC Surge Among Adults 18-49
The Alphabet gets a boost from its two-hour "The Bachelor: After the Final Rose" special.