or


[08/25/10 - 05:16 AM]
Summer Belongs to USA Network
USA spins the numbers for the summer to date.

[via press release from USA]

SUMMER BELONGS TO USA NETWORK

USA Captures 5th Straight Summer Win

NEW YORK, NEW YORK - August 25, 2010 - USA sizzled this summer, shining above every cable competitor in delivering P25-54 (1.44 million, +31% over #2 TNT), P18-49 (1.30 million, +36% over #2 TNT), P18-34 (566,000, +15% over #2 TBS), total viewers (3.45 million, +25% over #2 Disney Channel), and households (2.59 million, +32% over #2 Disney Channel) in primetime. USA was the only basic cable network to earn a household coverage rating over a 2.0 this summer (2.6, +0.6 over #2 Disney Channel). USA was also the only network to average over 1 million in P18-49, half a million in P18-34, 3 million total viewers or 2 million households.

USA's Summer 2010 was the 2nd most-watched ever -- for any cable network -- in total viewers and households, topped only by USA's Summer 2009

USA continues to out-perform The CW with three times the number of total viewers (+240%) and P25-54 (+193%) and twice as many P18-49 (+149%) and P18-34 (+104%) viewers. Cable's top network also outperformed CBS among M18-34 this summer.

· ROYAL PAINS and BURN NOTICE were the top two scripted series on basic cable this summer among P25-54 (RP 3.28 million / BN 3.24 million) and P18-49 (RP 2.88 million /BN 2.89 million), These two series were second only to Lie To Me in all of television for ad-supported scripted programs.

· When USA aired ROYAL PAINS Thursdays at 10P this summer, USA was second only to ABC in all of television, broadcast or cable, in the hour among P18-49 and P25-54

· BURN NOTICE was the most watched scripted series in basic cable prime this summer in M25-54 (1.68 million), M18-49 (1.49 million), M18-34 (663,000), and total males (3.44 million), beating everything on CBS in those demos, as well. When the network aired BURN NOTICE Thursdays at 9P in summer, USA was second only to ABC in delivering M25-54, M18-49, M18-34 and total males.

· USA delivered a one-two punch on Tuesdays this summer as the prime time partners in crime COVERT AFFAIRS and WHITE COLLAR became the night's two most watched scripted series on cable, placing 1st and 2nd, respectively, among P25-54 (CA 2.82 million / WC 2.12 million), P18-49 (2.65 million / 2.02 million), and total viewers (6.3 million / 5 million).

· COVERT AFFAIRS is poised to be the #1 new series of the year among P18-49 (2.65 million) continuing USA's tradition of launching the hottest shows on cable for a fifth straight year. This was the 3rd most watched scripted series in basic cable prime this summer, behind ROYAL PAINS and BURN NOTICE, in P18-49 delivery. COVERT AFFAIRS not only enjoyed the largest P18-49 audience of any series launch this year to date (2.76 million), it consistently grew its audience, hitting series highs in week 6, an extremely rare feat. COVERT AFFAIRS is ahead of TNT's rookie series Rizzoli & Isles by +16% P18-49 and +88% P18-34.

· WHITE COLLAR, returning in one of the most competitive timeslots of the summer, outperformed CBS head-to-head Tuesdays at 9pm in delivering P18-49 and P18-34.

· PSYCH was the top scripted series on Wednesdays this summer among P18-49 (2.0 million) and P18-34 (987,000). PSYCH beat every other network on television, broadcast or cable, in delivering M18-49 in its Wednesday 10pm timeslot this summer, placing second only to NBC in P18-49 delivery and outperforming every broadcast network in P18-34 delivery. PSYCH delivered more P25-54 and total viewers than ABC head-to-head.

· IN PLAIN SIGHT wrapped up its 3rd season as the #1 series on Wednesday nights among P25-54 (2.07 million) and total viewers (4.93 million). When USA aired IN PLAIN SIGHT Wednesdays at 10pm this summer it outperformed ABC in total viewers and all key demos: P25-54, P18-49, and P18-34.

*Data includes L7 data through 8/8 and LS data 8/9 -8/22

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2010]  
S
M
T
W
T
F
S


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· IN PLAIN SIGHT (USA)
· PSYCH (USA)
· ROYAL PAINS (USA)
· WHITE COLLAR (USA)











most recent ratings | view all posts
[03/05/15 - 11:17 AM]
Jimmy Fallon and Seth Meyers Deliver Decisive February Sweep Wins
NBC spins the late-night numbers for the February sweeps period.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:44 AM]
"Best of the Blinds" Encore Recap of "The Voice" Delivers NBC's Best Ratings in Its Slot Since November 12
NBC spins the numbers for Wednesday, March 4.

[03/05/15 - 08:41 AM]
ABC Delivers 3 of the Top 4 TV Shows on Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, March 4.

[03/05/15 - 08:30 AM]
Wednesday's Broadcast Ratings: "Empire" Remains Unstoppable for FOX
The network's juggernaut climbs to a 5.7 rating among adults 18-49.

[03/05/15 - 07:27 AM]
"Nightline" Wins First-Ever February Sweep in New Time Period; Wins Third of the Last Fourth Sweeps
ABC spins the late-night numbers for the February sweeps period.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 08:29 AM]
ABC Takes Second on Tuesday in Adults 18-49 and Grows Year to Year
ABC spins the numbers for Tuesday, March 3.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.