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[09/02/10 - 09:20 AM]
Big Brother Wednesday Sweeps Time Period in Viewers and Key Demographics
CBS spins the numbers for Wednesday, September 1.

[via press release from CBS]

"BIG BROTHER WEDNESDAY" SWEEPS TIME PERIOD IN VIEWERS AND KEY DEMOGRAPHICS

"Big Brother" is the Night's #1 Program in Adults 18-49, Adults 18-34 and Adults 25-54

CBS Places First on Wednesday in Adults 18-49

BIG BROTHER WEDNESDAY won its time period in viewers and all key demographics and was the night's #1 program in key demos, according to Nielsen preliminary live plus same day ratings for Sept. 1.

From 8:00-9:00 PM, BIG BROTHER WEDNESDAY was first in households (4.7/08), viewers (7.70m), adults 25-54 (3.3/10), adults 18-49 (2.8/10) and adults 18-34 (2.6/10).

BIG BROTHER WEDNESDAY was the night's top-rated program in both adults 18-49 and adults 18-34, and tied as the top program in adults 25-54.

Versus the comparable broadcast last year, BIG BROTHER WEDNESDAY was up +8% in adults 18-49 (from 2.6/07) and +18% in adults 18-34 (from 2.2/07).

For the night, CBS was tied for first in adults 25-54 (2.5/07, with NBC) and adults 18-49 (2.0/06, with FOX); it was second in viewers (6.67m).

Updated Wednesday ratings will be available this afternoon.





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· BIG BROTHER (CBS)











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