Quick Take for Tuesday, September 14, 2010
(Fast Affiliate Live + Same Day Ratings)
ABC Posts its Top Tuesday Since June, Up on the Same Night Last Year for the 10th Straight Week and on 16 of the Last 17 Weeks in Viewers and Young Adults
ABC's "Wipeout" is No. 1 at 8pm in Adults 18-49 for the 4th Straight Telecast, Dominating NBC's Original "Minute To Win It" by 47% in Young Adults
At 9pm, ABC's Season Finale of "Wipeout" Scores the Net's Best
Non-Sports Performance Among Adults 18-49 in Over 3 Months
"Final Witness" Draws ABC's Largest Non-Sports Audience at 10pm Since June, Topping CBS' "Fashion's Night Out" by 60% in Viewers and 133% in Adults 18-49
Tuesday Night (8:00-11:00 p.m.)
ABC placed second on Tuesday in Adults 18-49 (2.3/7), turning in the Net's best non-sports performance on the night in the key young adult demo in over 3 months - since 6/1/10.
· Growing on the night for the 10th consecutive week, ABC built solidly over the year-ago Tuesday (9/15/09) in Total Viewers (+35% - 6.2 million vs. 4.6 million) and Adults 18-49 (+53% - 2.3/7 vs. 1.5/4). The Net has been up year to year on Tuesday evening on 16 of the last 17 weeks.
"Wipeout-TUES" (8:00-9:00 p.m.)
In its final telecast in the time period this season, ABC's "Wipeout" won the 8:00-9:00 p.m. hour among Adults 18-49 (2.8/9) for the 4th straight telecast, dominating its second-place competition, NBC's original "Minute to Win It," (1.9/6) by 47% in the key young adult demo.
· "Wipeout" stood as Tuesday's No. 2 TV show among Adults 18-49, behind only NBC's Tuesday finale of "America's Got Talent" and topping the "Talent"-led season premiere of "Parenthood."
"Wipeout" (9:00-10:00 p.m.)
Opposite NBC's "America's Got Talent", the season finale of ABC's "Wipeout" scored in the Net's strongest non-sports delivery in the 9 o'clock hour in Adults 18-49 (2.6/7) since June - since 6/1/10.
"Final Witness" (10:00-11:00 p.m.)
ABC's special "Final Witness" drew the Net's largest non-sports audience (4.8 million) at 10:00 p.m. in over 3 months - since 6/1/10. "Final Witness" outperformed CBS' "Fashion's Night Out 2010" by 60% in Total Viewers (4.8 million vs. 3.0 million) and by 133% in Adults 18-49 (1.4/4 vs. 0.6/2).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight
next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 9/14/10.