or


[09/23/10 - 12:57 AM]
The Futon's Ratings Survival Guide: "Outsourced" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

OUTSOURCED (NBC)
(Thursdays at 9:30/8:30c)

"30 Rock" has kept the post-"The Office" slot warm in recent years, retaining 77.36% of said lead-in this past season. That's certainly a good target for "Outsourced" as it's obviously a number NBC has grown accustomed to. It's however not unprecedented for a new show to come in and perform better here: "Community" held 81.72% of "The Office's" lead-in during its initial three-week window (before moving to the 8:00/7:00c slot), while "SNL Weekend Update," during its blockbuster election coverage in 2008, actually built from "The Office's" audience. Nevertheless with the 10:00/9:00c hour already having sprung a leak with "The Apprentice," drawing "30 Rock"-esque numbers should certainly keep the cancellation clock from ticking.

Here's how NBC has fared on Thursday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

thursdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
SNL Weekend Update 20089:30 PM9.50
(111.76%)
4.33
(102.36%)
The Office: Season 59:00 PM8.34
(156.77%)
4.21
(183.84%)
The Office: Season 69:00 PM7.65
(163.81%)
3.85
(185.99%)
30 Rock: Season 39:30 PM6.87
(86.20%)
3.30
(82.50%)
ER: Season 15**10:00 PM8.63
(116.46%)
3.29
(92.94%)
Community: Season 19:30 PM6.29
(83.20%)
3.13
(81.72%)
30 Rock: Season 49:30 PM5.94
(80.16%)
2.87
(77.36%)
My Name Is Earl8:00 PM6.15
(N/A)
2.42
(N/A)
Southland: Season 110:00 PM7.43
(125.30%)
2.37
(84.64%)
Parks & Recreation: Season 18:30 PM5.38
(98.72%)
2.35
(104.44%)
The Marriage Ref: Season 110:00 PM5.47
(95.46%)
2.34
(84.48%)
Kath & Kim8:30 PM5.07
(82.17%)
2.18
(90.46%)
Community: Season 18:00 PM5.02
(N/A)
2.08
(N/A)
Parks & Recreation: Season 28:30 PM4.69
(92.14%)
2.08
(100.48%)
SNL Weekend Update 20098:00 PM5.16
(N/A)
1.87
(N/A)
The Jay Leno Show10:00 PM4.98
(86.01%)
1.62
(59.34%)

** includes only first-run, in-season airings in the specified time period

COMING TOMORROW: CBS's "Blue Bloods" and FOX's "The Good Guys."





  [september 2010]  
S
M
T
W
T
F
S
   


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· OUTSOURCED (NBC)





most recent ratings | view all posts
[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.