or


[09/27/10 - 08:52 AM]
ABC Sunday Dramas Score Best Numbers Since January
ABC spins the numbers for Sunday, September 26.

[via press release from ABC]

ABC Sunday Dramas Score Best Numbers since January

Some early info on ABC's Sunday drama premieres, ahead of the regular press release.

Opposite heavy competition on the night from sports-boosted CBS (NFL overrun) and NBC (Sunday Night Football) and Fox (back-to-back Family Guy premieres), ABC's seventh-season premiere of Desperate Housewives stood as Sunday's most-watched entertainment program. Housewives won its 9 o'clock time slot with all key Women (W18-34/W18-49/W25-54), registering as Sunday's # 1 TV show on all 3 counts.

· Desperate Housewives built 5% among Adults 18-49 from up from where it finished out last season on its May finale, outperforming its 2010 May Sweep averages in both viewers (+6%) and young adults (+8%). Housewives drew its biggest audience and highest Adult 18-49 rating in nearly 9 months - since 1/10/10.

Opposite NBC's Sunday Night Football and CBS' special premiere of Undercover Boss, ABC's fifth-season premiere of Brothers & Sisters finished #1 in the 10 o'clock hour across all key Women demos (W18-34/W18-49/W25-54).

· Like its lead-in, Brothers & Sisters picked up where it left off last season, outperforming its May 2010 averages by 8% in Total Viewers and by 15% in Adults 18-49. In fact the ABC drama posted its highest Adult 18-49 number since January - since 1/10/10.

Quick Take for Sunday, September 26, 2010 (Fast Affiliate Live + Same Day Ratings)

7th-Season Opener of ABC's "Desperate Housewives" Stands as Sunday's Most-Watched Entertainment Show and No. 1 Overall in Key Women Demos

"Housewives" Marks the Series' Strongest Results in Nearly 9 Months

On its 5th-Season Premiere, ABC's "Brothers & Sisters" Leads its Hour in Key Women and Post its Highest Adult 18-49 Number Since Early January

"Brothers & Sisters" Builds on its Year-Ago Season Premiere in Overall Viewers

"Desperate Housewives" (9:00-10:00 p.m.)

Opposite heavy competition on the night from CBS' football-boosted season premieres (from an approximate 47-minute primetime NFL overrun), NBC ("Sunday Night Football") and Fox (back-to-back "Family Guy" premieres), ABC's 7th-season premiere of "Desperate Housewives" stood as Sunday's most-watched entertainment program (12.8 million). "Housewives" won its 9 o'clock time slot with all key Women (W18-34/W18-49/W25-54), registering as Sunday's No. 1 TV show on all 3 counts.

· "Desperate Housewives" was up 5% among Adults 18-49 from where it finished out last season on its May finale (4.2/10 vs. 4.0/10 on 5/16/10), outperforming its 2010 May Sweep averages in both viewers (+6% - 12.8 million vs. 12.1 million) and young adults (+8% - 4.2/10 vs. 3.9/10). "Housewives" drew its biggest audience and highest Adult 18-49 rating in nearly 9 months - since 1/10/10.

"Brothers & Sisters" (10:00-11:00 p.m.)

Opposite NBC's "Sunday Night Football" and CBS' special premiere of "Undercover Boss" in the time slot, ABC's 5th-season premiere of "Brothers & Sisters" finished No. 1 in the 10 o'clock hour across all key Women demos (W18-34/W18-49/W25-54).

· "Brothers & Sisters" was up over its year-ago season opener among Total Viewers (9.6 million vs. 9.4 million), while retaining 100% of its Adult 18-49 delivery year to year (3.0/8). The ABC drama also built on last season's opener with Adults 18-34 and Women 18-34.

· Like its lead-in, "Brothers & Sisters" picked up where it left off last season, outperforming its May 2010 by 8% in Total Viewers (9.6 million vs. 8.9 million) and by 15% in Adults 18-49 (3.0/8 vs. 2.6/7). In fact the ABC drama posted its highest Adult 18-49 since January - since 1/10/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/26/10.





  [september 2010]  
S
M
T
W
T
F
S
   


· BROTHERS & SISTERS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNDERCOVER BOSS (CBS)





most recent ratings | view all posts
[04/23/18 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Reclaim Demo Crown
The Alphabet tops the night among adults 18-49 while CBS is the most-watched network.

[04/22/18 - 08:48 AM]
Saturday's Broadcast Ratings: FOX, NBC Share Demo Honors with NASCAR, NHL
Said duo leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/21/18 - 08:31 AM]
Friday's Broadcast Ratings: FOX, "MasterChef Junior" Claim Top Demo Spot
The network edges both CBS and NBC in a tight race among adults 18-49.

[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.