[09/27/10 - 09:57 AM]
Sunday Night Football Wins Night Again; Dominates Premiere Competition
NBC spins the numbers for Sunday, September 26.

[via press release from NBC]


SNF is No. 1 Broadcast of Sunday Night For 3rd Straight Week

13.0 is Up 10% From Last Year's Week 3 Game

Rating Peaked at 14.1 at 11:30 p.m. ET

Best Regular-Season Primetime Overnight for AFC Matchup in September in Eight Years

NEW YORK - Sept. 27, 2010 - "Sunday Night Football" was the No. 1 broadcast on Sunday night for the third consecutive week. SNF won the night on a night that included nine network season premieres, according to overnight data released today by The Nielsen Company.

"Sunday Night Football" featuring the New York Jets 31-23 victory over the Miami Dolphins, earned a 13.0 overnight rating and 21 share (from 8:30-11:45 p.m. ET), a 10 percent increase over last year's Week 3 SNF game (Colts-Cardinals, 11.8/19).

The rating peaked at a 14.1/20 from 11:30-11:45 p.m. ET as the outcome was still in doubt in the final minutes.

DOMINATED DEBUT COMPETITION: Last night's "Sunday Night Football" broadcast dominated against premiere programs including ABC's Extreme Makeover: Home Edition, Desperate Housewives and Brothers & Sisters, CBS's 60 Minutes, Amazing Race and Undercover Boss and Fox's The Simpsons, The Cleveland Show and Family Guy.

SNF also faced considerable sports competition in the NY market with the Yankees and Red Sox playing on ESPN.

NBC led the night among metered markets in primetime (7-11 p.m. ET) with a 9.9/16 topping the 9.5/15 for second-place CBS, which was boosted by an NFL overrun of about 45 minutes. NBC also beat ABC by 55 percent (6.4/10) and Fox by 94 percent (5.1/8).

When the viewership is available tomorrow from Nielsen, "Sunday Night Football" is expected to be the most-watched Sunday night show for the third consecutive week. Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).


1. Miami, 24.0/36
2. West Palm Beach, 23.0/33
3. Las Vegas, 22.2/32
4. Ft. Myers, 17.9/29
5. New Orleans, 17.6/24
6. Milwaukee, 16.4/25
7. Nashville, 16.1/26
8. Norfolk, 15.4/22
9. New York, 15.1/23
10. Buffalo, 14.9/22

EMBED NBC SPORTS VIDEO: Video from NBC Sports' NFL coverage, including clips from "Sunday Night Football" and "Football Night in America," is available to be embedded on media websites at NBCSports.com http://nbcsports.msnbc.com/id/22825103/vp/21428022#39375010

Clips include:

· Al Michaels and Cris Collinsworth wrapping up last night's game

· Andrea Kremer's postgame interview with Mark Sanchez and Braylon Edwards

· Bob Costas and Mike Florio discuss profootballtalk.com's Monday 10-Pack

· Jets-Dolphins highlights

· Rex Ryan and Tony Sporano's postgame press conferences

· Dan Patrick, Tony Dungy and Rodney Harrison discussing Week 3 hot topics

· Mike Florio and Rodney Harrison discussing the Chiefs and other topics

· Dan Patrick and Peter King discussing Adrian Peterson and other topics

· Commentary from last night's "Football Night in America"

· A preview of Sunday Night Football's Week 4 matchup: Bears@Giants

Follow NBC Sports PR on Twitter at Twitter.com/NBCSportsPR

Follow "Sunday Night Football" on Twitter at Twitter.com/SNFonNBC

Become a fan of "Sunday Night Football" on Facebook at: Facebook.com/SNFonNBC

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named �Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: �NBC Sunday Night Football,' which is the premier primetime NFL game of the week; �Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL �Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.

  [september 2010]  


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