[09/28/10 - 01:49 PM]
60 Minutes 43rd Season Premiere Lands on Nielsen's Top 10
CBS spins the numbers for the weekend of September 25-26.

[via press release from CBS]


Pageviews of 60 MINUTES Online Properties Spike With Premiere of 60minutesovertime.com

60 MINUTES began its 43rd season on the Nielsen Top 10 List, finishing at #9 for the week with 14.41 million viewers. The broadcast also made the top 10 in the households measurement, scoring a 9.0 rating and 15 share to tie for #7, according to Nielsen live-plus-same-day ratings for Sunday, Sept. 26th.

The high ratings made 60 MINUTES the night's # 1 non-sports program.

Pageviews of 60 MINUTES online properties saw a big increase over normal viewing thanks to a boost from the new Web site launched Sunday night, 60minutesovertime.com. Pageviews of the new site, featuring originally produced content, when combined with that of 60minutes.com, increased page views of 60 MINUTES online content by nearly 60 percent.

Sunday's broadcast of 60 MINUTES featured Lara Logan's report about troops in Afghanistan under constant fire near the Pakistan border, Scott Pelley's look at the people behind the controversial proposal to build an Islamic Center and prayer room near ground zero in New York, and a Steve Kroft profile of Super Bowl champ quarterback Drew Brees.

60minutesovertime.com featured a segment on how Logan's crew reported, videotaped and survived an intense firefight, a personal challenge Brees makes to his throwing accuracy and a story about 60 MINUTES' premiere broadcast in 1968.

The executive producer of 60 MINUTES is Jeff Fager.


On Saturday, Sept. 25, CBS News' 48 HOURS MYSTERY (10:00-11:00PM) was the night's #1 program in both households (4.3/08) and viewers (6.28m) according to Nielsen live plus same day ratings. The program also posted a 2.0/06 in adults 25-54, an increase of +5% compared to the same night last year.

The season premiere, entitled "The Killing Game," followed the case of serial killer, Rodney James Alcala, whose 40-year odyssey of rape, murder and eluding justice finally came to an end in 2010. Featuring exclusive interviews with Alcala's ex-girlfriend, investigators and victims' family members, the program marked the final report by the late correspondent Harold Dow who died suddenly last month. Dow's nephew, Jay Dow, a correspondent for WCBS in New York and a contributor for CBS News, presented the broadcast in tribute to the longtime CBS correspondent.

This broadcast was produced by Gayane Keshishyan. Paul Ryan was the senior producer. Al Briganti was the executive editor. Susan Zirinsky was the executive producer.

  [september 2010]  

· 48 HOURS (CBS)

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