or


[09/28/10 - 12:08 PM]
Discovery Communications Marks Ratings Highs and Milestones in 3q10
Discovery Networks spins the numbers for the third quarter of 2010.

[via press release from Discovery]

Discovery Communications Marks Ratings Highs and Milestones in 3Q10

September 28, 2010

(New York, N.Y.) Led by numerous successes in 3Q10, Discovery Communications (DCI) portfolio of networks are up +12% in P25-54 primetime delivery vs.3Q09, while non-DCI cable and broadcast are down -2% and -1%, respectively.*

Individual network claims are referenced below.

All Primetime Data based on 3Q10 vs. 3Q09 and Among All Ad-Supported Cable Unless Otherwise Noted

DISCOVERY CHANNEL

Best 3Q ever in M25-54 (426k).

Most watched Shark Week in history among P2+, P/W18-49, averaging 2.1M P2+, a 10% increase vs. the prior highest rated Shark Week in 2008.

#4 network in M18-49, and top ten in M25-54 (#5), P25-54 (#7), P18-49 (#7) and M18-34 (#8).

Top 3 non-sports programs in all of cable in 3Q in P/M25-54 and P18-49: premieres of Deadliest Catch (#1), Deadliest Catch: Captain Phil Tribute (#2) and After the Catch (#3).

Fueled by new series Dual Survival, Man, Woman, Wild and Beyond Survival with Les Stroud, the network posted delivery gains in all key demos, including P2+, +9% (1256k v 1157k); P25-54, +9% (685k v 629k); P18-34, +13% (319k v 282k); M25-54, +6% (426k v 402k) and M18-34, +7% (194k v 181k).

TLC

21 series averaging 1.1M P2+ or more, including American Chopper(2.5M), Sister Wives (2.3M), Kate Plus 8 (1.7M), Cake Boss (1.6M), Little People Big World (1.5M), 19 Kids and Counting (1.4M), Say Yes to the Dress Atlanta (1.3M), Strange Sex (1.2M) and DC Cupcakes (1.2M).

Premiere of newest hit, Sister Wives (9/26) garnered 2.3M P2+, a 77% increase vs. the prior six week prime premiere average, and best series premiere since Cake Boss (5/25/09) in P/W18-49, P/W18-34 and W25-54.

Top 5 network in W18-34 (#5), and top 10 in W25-54 (#9) and W18-49 (#10).

Highest 3Q in 6 years in P2+ and P25-54.

Up in key demos, including P2+, +10% (1.1M v 1M) and P25-54, +4% (527k v 506k).

ANIMAL PLANET

Best 3Q ever in P18-49.

11 straight quarters of year-over-year gains in P18-49, and 8 straight quarters among P/M/W 25-54.

Up double-digits in all key demos: P25-54, +10% (261k v 237k); W25-54, +9% (128k v 117k); M25-54, +11% (133k v 120k) and P18-49, +12% (256k v 229k).

Whale Wars season 3 outpaced season 2 by double-digits in all key demos, including P25-54 (+27%) and P18-49 (+29%), and the finale (8/27) ranks as the most watched regularly scheduled Animal Planet telecast ever in P25-54 (1.1M) and P18-49 (1.1M).

INVESTIGATION DISCOVERY (ID)

Best quarter ever in HH.

7 consecutive quarters of year-over-year growth in HH, P2+ and P/W/M25-54.

Fastest growing cable network in prime year-to-date in HH, P2+, P/W/M25-54 and P/W18-49.

Ranked #38 in P25-54 and #37 in W25-54, both up 10 positions vs. 3Q09.

Fueled by premieres of top series delivering more than 500k P2+, including On the Case with Paula Zahn (588k), Who the (Bleep) Did I Marry?(566k) and Very Bad Men (505k), ID once again posted solid double-digit gains in all demos, including HH, +60% (284k v 178k); P2+, +64% (347k v 212k); P25-54, +62% (172k v 106k); W25-54 , +64% (108k v 66k).

SCIENCE CHANNEL

Best quarter ever in HH, P2+ and P/M 25-54.

8 straight quarters of year-over-year growth in HH, P2+, P25-54/18-49.

Fueled by the success of new series Through the Wormhole with Morgan Freeman and Wonders of the Solar System, both of which are posting double and triple-digit gains in all key demos vs. the 3Q prime average, the network posted sizable double-digit gains in all demos, including HH, +44% (186k v 129k); P2+, +45% (242k v 167k); P25-54, +41% (110k v 78k) and M25-54, +43% (76k v 53k).

MILITARY CHANNEL

Driven by War Birds of Europe and Military Channel's airing of movies such as Windtalkers, the network posted gains in all key demos, including P2+, +5% (140k vs. 133k); P25-54, +7% (59k v 55k); M25-54, +14% (49 v 43k) and M18-49, +9% (38k v35k).

DISCOVERY EN ESPANOL**

Best 3Q ever in all key demos.

Driven by top specials and series, including El Caso Colosio, Crudo Y Sin Sensura and the debut of original series Norte A Sur, the network is up +28% in HH and P18-49 and +42% in M18-49.

#2 Hispanic Pay-TV Network among all primary demos, topping all sports cable networks.

*Does not include Discovery en Espa�ol

**Source: NHIH/NTIH, 3Q10 vs. 3Q09, Live+SD, Mon-Sun 7-11pm





  [september 2010]  
S
M
T
W
T
F
S
   


· 19 KIDS & COUNTING (TLC)
· AMERICAN CHOPPER (DISCOVERY)
· BEYOND SURVIVAL WITH LES STROUD (DISCOVERY)
· CAKE BOSS (TLC)
· DC CUPCAKES (TLC)
· DEADLIEST CATCH (DISCOVERY)
· DUAL SURVIVAL (DISCOVERY)
· KATE PLUS 8 (TLC)
· LITTLE PEOPLE, BIG WORLD (TLC)
· MAN, WOMAN, WILD (DISCOVERY)
· ON THE CASE WITH PAULA ZAHN (ID)
· SAY YES TO THE DRESS: ATLANTA (TLC)
· SISTER WIVES (TLC)
· STRANGE SEX (TLC)
· THROUGH THE WORMHOLE WITH MORGAN FREEMAN (SCIENCE)
· VERY BAD MEN (ID)
· WHALE WARS (ANIMAL PLANET)
· WHO THE (BLEEP) DID I MARRY? (ID)





most recent ratings | view all posts
[12/12/17 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Viewers, Demos
The Peacock holds off the competition in both categories last night.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Tops Night with "Thursday Night Football"
The Peacock holds off the competition in both total viewers and adults 18-49.

[12/07/17 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
A tight race last night sees "Empire" and "Survivor: Heroes vs. Healers vs. Hustlers" both share the adults 18-49 crown.

[12/06/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock's reality franchise wins the evening in both categories.

[12/05/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Voice"
The Peacock tops both adults 18-49 and total viewers last night.

[12/04/17 - 12:06 PM]
Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[12/04/17 - 08:17 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Continue Reign
The Peacock cruises to another victory in total viewers and adults 18-49.

[12/03/17 - 11:15 AM]
FOX Sports Super Saturday Records Huge Viewership Numbers for Big Ten and Big 12 Championships
FOX Sports spins the numbers for Saturday, December 3.

[12/03/17 - 08:27 AM]
Saturday's Broadcast Ratings: College Football Pushes FOX to Top Spot
The network leads the night in both total viewers and adults 18-49.

[12/02/17 - 08:52 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges the night in adults 18-49, easily tops total viewers.

[12/01/17 - 08:18 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Hold Off Competition
The Peacock takes home top honors in total viewers and adults 18-49.

[11/30/17 - 08:15 AM]
Wednesday's Broadcast Ratings: CBS Edges Tight Demo Race with NBC, FOX
The Eye wins the night among adults 18-49 while NBC is the most-watched broadcaster.