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[10/05/10 - 03:08 PM]
ESPN's Monday Night Football Wins the Night in Key Male and Adult Demos among All Networks in Prime Time
ESPN spins the numbers for Monday, October 4.
[via press release from ESPN]

ESPN's Monday Night Football Wins the Night in Key Male and Adult Demos among All Networks in Prime Time

Last night, ESPN's Monday Night Football - a 41-14 New England Patriots' road victory over the Miami Dolphins - earned a 10.4 household coverage rating (9.0 US rating), representing an average of 10,404,000 households (13,971,000 viewers - P2+), according to Nielsen. MNF led all programs (broadcast or cable) in all key male and adult demos and helped ESPN win the night among all networks in those same categories. The game also ranks as the fifth most-viewed program on cable television this year.

Through the first four weeks (five games), ESPN's MNF is averaging a 10.8 household rating, 10,755,000 households (14,786,000 viewers). ESPN MNF games rank as the six biggest audiences among households and the five biggest among total viewers for cable television in 2010 (including the 2009 MNF season finale - Minnesota vs. Chicago, 12/28/09 - which falls within the Nielsen 2010 calendar).

ESPN.com had more than 200 million page views and 290 million minutes (a 17 percent increase) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had 14.4 million page views and more than 90 million minutes (up 24 percent), spent with NFL content on the ESPN mobile web site and ScoreCenter App.

NEXT WEEK ON MNF

ESPN's MNF returns next week (Oct. 11) with Brett Favre and the Minnesota Vikings facing Mark Sanchez and the New York Jets at the New Meadowlands Stadium at 8:30 p.m. ET. ESPN's game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.





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· MONDAY NIGHT FOOTBALL (ESPN)




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