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[10/05/10 - 09:20 AM]
Freshman Comedy "Mike & Molly" Posts Week-to-Week Gains in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 4.

[via press release from CBS]

FRESHMAN COMEDY "MIKE & MOLLY" POSTS WEEK-TO-WEEK GAINS IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

"Two and a Half Men" Is Monday's #1 Program in Adults 18-49

"Hawaii Five-0" Wins Time Period in Viewers, Adults 18-49 and Adults 25-54 for the Third Straight Week

"Men" and "Rules" Post Gains in Viewers

Freshman comedy MIKE & MOLLY posted week-to-week gains in viewers and key demographics, TWO AND A HALF MEN was the #1 program in adults 18-49 and HAWAII FIVE-0 won its time period in key measures for the third straight week, according to Nielsen preliminary live plus same day ratings for Monday, Oct. 4.

At 8:00 PM, HOW I MET YOUR MOTHER (5.3/08, 8.59m) was second in adults 18-34 (3.0/09) and averaged a 3.4/10 in adults 18-49 and 4.0/10 in adults 25-54.

At 8:30 PM, RULES OF ENGAGEMENT (5.1/08, 8.45m) averaged a 3.0/09 in adults 18-49 and 3.8/09 in adults 25-54. Compared to last week, RULES OF ENGAGEMENT was up +2% in households (from 5.0/07), even in adults 25-54 and added +300,000 viewers (from 8.15m, +4%).

At 9:00 PM, TWO AND A HALF MEN was second in households (8.5/13), viewers (14.24m), adults 25-54 (5.8/13) and adults 18-49 (4.5/11, -0.1 behind ABC). Compared to last week, TWO AND A HALF MEN was even in adults 25-54 and added +320,000 viewers (from 13.92m, +2%). TWO AND A HALF MEN was the night's #1 program in adults 18-49 and tied for #1 in adults 25-54 (with "Dancing with the Stars").

At 9:30 PM, MIKE AND MOLLY was second in households (7.4/11), viewers (12.29m), adults 25-54 (5.0/11) and adults 18-49 (3.8/09). Compared to last week, MIKE AND MOLLY was up +7% in households (from 6.9/10), +6% in adults 25-54 (from 4.7/10), +3% in adults 18-49 (from 3.7/09) and added +1.17m viewers (from 11.12m, +11%).

At 10:00 PM, HAWAII FIVE-0 (7.6/13, 12.03m) was first in viewers, adults 25-54 (4.6/11) and adults 18-49 (3.5/09).

For the night, CBS was second in households (6.9/11), viewers (11.27m), adults 25-54 (4.6/11) and adults 18-49 (3.6/09).

Updated Monday ratings will be available this afternoon.





  [october 2010]  
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T
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· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MIKE & MOLLY (CBS)
· RULES OF ENGAGEMENT (CBS)
· TWO AND A HALF MEN (CBS)





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