or


[10/07/10 - 09:33 AM]
ABC's Wednesday Numbers Grow
ABC spins the numbers for Wednesday, October 6.

[via press release from ABC]

ABC's Wednesday Numbers Grow

Please Note: MLB Playoff coverage on cable provided increased competition week to week for ABC and the other broadcast nets, with post-season baseball games featuring major-market teams (including the NY Yankees) boosting TBS' National ratings during prime.

Some early info on ABC's Wednesday night numbers, ahead of the regular press release:

Producing improved year-to-year returns, ABC was up over the same Wednesday last year (10/6/09) by 6% in Total Viewers (7.1 million vs. 6.7 million) and by 9% in Adults 18-49 (2.5/7 vs. 2.3/7). The Net was also up 4% over the prior week among Adults 18-49.

Leading off the night, ABC's The Middle (8.0 million) opened as the 2nd-most-watched TV show in the 8pm half-hour to CBS' Survivor: Nicaragua, attracting 29% more viewers than NBC's Undercovers (6.2 million) and 31% more than Fox's Hell's Kitchen (6.1 million). The ABC sophomore comedy generated substantial year-to-year time period improvement for ABC, growing the half-hour by 1.5 million viewers (8.0 million vs. 6.5 million) and by 50% in Adults 18-49 (2.4/8 vs. 1.6/5) from the same night a year ago. In fact on average over the course of 3 airings, The Middle is growing its half-hour for ABC over the same point last season by 14% in Total Viewers and by 32% in Adults 18-49. The Middle is also up over its own performance last season in viewers (14%) and young adults (9%).

Growing by 5% week to week and showing its strongest-yet lead-in retention for ABC at 8:30pm (96%) on its third telecast, Better with You (2.3/7) continued to dominate its freshman competition in the half-hour in Adults 18-49, leading NBC's Undercovers by a best-yet margin of 44% (1.6/5) in Week 3 of the season - building steadily from a 19% advantage on Week 1 and a 29% advantage on Week 2. In addition, Better with You boosted the half-hour for ABC by 10% year to year in Adults 18-49 (2.3/7 vs. 2.1/6). The show equaled series-high ratings with key Men (M18-34/M25-54).

Finishing as Wednesday's dominant #1 TV show for the 3rd consecutive week this season, ABC's Modern Family once again led its 9pm half-hour by a strong margin, outdelivering second-place CBS' Criminal Minds by 29% in Adults 18-49 (4.5/12 vs. 3.5/9). Modern Family built sharply on its year-ago performance, gaining 2.5 million viewers (11.3 million vs. 8.8 million) and 32% in Adults 18-49 (4.5/12 vs. 3.4/9). On average in its sophomore season, Modern Family's numbers are up over the same point last season by 14% in Total Viewers and by 24% in Adults 18-49. Modern Family posted the series' 3rd-highest-ever Adult 18-49 number, while tallying its 2nd-highest-ever numbers with Adults 18-34 and Women 18-34 (behind only its second-season premiere).

At 9:30pm, Cougar Town was up week to week by 11% in Adults 18-49 (3.1/8 vs. 2.8/8), pulling in the series' 2nd-highest viewer and young adult numbers since January (behind only its season premiere) - since 1/20/10. The ABC comedy ranked a strong #1 in its time period with Women 18-34, beating its nearest competition by 16% (3.7/10 vs. 3.2/9 - the final half-hour of Fox's 2-hour Hell's Kitchen)

Qualifying as the only new network drama to grow week to week in Wednesday's 10 o'clock hour, as NBC's Law & Order: Los Angeles and CBS' The Defenders both declined sharply, ABC's The Whole Truth surged by 17% over the prior week in Adults 18-49 rating (1.4/4 vs. 1.2/4).

Quick Take for Wednesday, October 6 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is Improves its Wednesday Numbers Year to Year and Week to Week

"Modern Family" is Wednesday's No. 1 TV Show for the 3rd Week Running

"The Middle" Grows its New Time Slot and Builds on its Own Year-Ago Results

"Better with You" is Up Week to Week, Posting its Best-Yet Lead-in Retention and Widening its Lead Over its Freshman Competition at 8:30pm

Rising Sharply Over the Same Point Last Season, "Modern Family" Scores Its 3rd-Highest Ever Adult 18-49 Number and 2nd-Best Adults 18-34 Number

Winning its Hour with Key Women, "Cougar Town" Builds Week to Week, Pulling its 2nd-Biggest Numbers Since January in Viewers and Young Adults

As its New Drama Competition Slides Week to Week in the 10 O'clock Hour, ABC's "The Whole Truth" Surges Over the Prior Week by 17% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

Producing improved year-to-year returns, ABC was up over the same Wednesday last year (10/6/09) by 6% in Total Viewers (7.1 million vs. 6.7 million) and by 9% in Adults 18-49 (2.5/7 vs. 2.3/7). The Net was also up 4% over the prior week among Adults 18-49.

"The Middle" (8:00-8:30 p.m.)

Leading off the night, ABC's "The Middle" (8.0 million) opened as the 2nd-most-watched TV show in the 8:00 p.m. half-hour to CBS' "Survivor: Nicaragua," attracting 29% more viewers than NBC's "Undercovers" (6.2 million) and 31% more than Fox's "Hell's Kitchen" (6.1 million). The ABC sophomore comedy generated substantial year-to-year time period improvement for ABC, increasing the half-hour by 1.5 million viewers (8.0 million vs. 6.5 million) and by 50% in Adults 18-49 (2.4/8 vs. 1.6/5) from the same night a year ago.

· In fact on average, "The Middle" is growing its new earlier time period for ABC from the same point last season by 14% in Total Viewers and by 32% in Adults 18-49. "The Middle" is also up over its own performance at the same point last year in both viewers (+14%) and young adults (+9%).

"Better with You" (8:30-9:30 p.m.)

Growing by 5% week to week and exhibiting its strongest-yet lead-in retention for ABC at 8:30pm (96%) on its third telecast, "Better with You" (2.3/7) continued to dominate its freshman competition in the half-hour in Adults 18-49, leading NBC's "Undercovers" by a best-yet margin of 44% (1.6/5) in Week 3 of the season - building steadily from a 19% advantage on Week 1 and a 29% advantage on Week 2. The new comedy series also boosted the half-hour for ABC by 10% year to year in Adults 18-49 (2.3/7 vs. 2.1/6).

· In addition to building it young adult audience week to week, "Better with You" equaled series-high ratings with key Men (M18-34/M25-54).

"Modern Family" (9:00-9:30 p.m.)

Finishing as Wednesday's dominant No. 1 TV show for the 3rd consecutive week this season, ABC's "Modern Family" once again led its 9:00 p.m. half-hour by a strong margin, outdelivering second-place CBS' "Criminal Minds" by 29% in Adults 18-49 (4.5/12 vs. 3.5/9).

· "Modern Family" built sharply on its year-ago performance, gaining 2.5 million viewers (11.3 million vs. 8.8 million) and 32% in Adults 18-49 (4.5/12 vs. 3.4/9). On average in its sophomore season, Modern Family's numbers are up over the same point last season by 14% in Total Viewers and by 24% in Adults 18-49.

· "Modern Family" posted the series' 3rd-highest-ever Adult 18-49 number, while tallying its 2nd-highest-ever numbers with Adults 18-34 and Women 18-34 (behind only its second-season premiere).

"Cougar Town" (9:30-10:00 p.m.)

At 9:30 p.m., "Cougar Town" was up week to week by 11% in Adults 18-49 (3.1/8 vs. 2.8/8), pulling in the series' 2nd-highest viewer and young adult numbers since January (behind only its season premiere) - since 1/20/10.

· The ABC comedy ranked a strong No. 1 in its time period with Women 18-34, beating its nearest competition by 16% (3.7/10 vs. 3.2/9 - the final half-hour of Fox's 2-hour "Hell's Kitchen").

"The Whole Truth" (10:00-11:00 p.m.)

Qualifying as the only new network drama to grow week to week in Wednesday's 10 o'clock hour, as NBC's "Law & Order: Los Angeles" and CBS' "The Defenders" each declined sharply, ABC's "The Whole Truth" surged by 17% over the prior week in Adults 18-49 rating (1.4/4 vs. 1.2/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/6/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· BETTER WITH YOU (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· DEFENDERS, THE (CBS)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: LOS ANGELES (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SURVIVOR (CBS)
· UNDERCOVERS (NBC)
· WHOLE TRUTH, THE (ABC)





most recent ratings | view all posts
[08/26/25 - 12:01 PM]
Netflix Top 10 Week of August 18: "KPop Demon Hunters" Reigns as Netflix's Most Popular Film, Claims No. 1 in Top 10
"Wednesday" stayed on top of the English TV list for a third week with Wednesday Season 2, Part 1 claiming another 13.4 million views.

[08/26/25 - 08:24 AM]
"Sunday Night Baseball Presented by Capital One": Boston Red Sox vs. New York Yankees Draws ESPN's Second-Largest Audience of MLB Season: 2,572,000 Viewers
The game peaked with 2,889,000 viewers at 8:15 p.m. ET, according to Nielsen.

[08/20/25 - 11:07 AM]
Alicia Silverstone-Led Crime Drama "Irish Blood" Is the Biggest New Series Premiere in Acorn TV History
The August 11 premiere also drove the biggest day of subscriber sign-ups on Acorn TV's direct-to-consumer platforms in nearly two years.

[08/19/25 - 04:03 PM]
FX's "Alien: Earth" Premiere Episode Launches with 9.2 Million Views Globally After Six Days of Streaming
Future episodes of the eight-episode season will premiere each following Tuesday on Hulu beginning at 8 p.m. ET and on FX at 8 p.m. ET/PT.

[08/19/25 - 12:01 PM]
Netflix Top 10 Week of August 11: "Wednesday" Charms at No. 1 For Another Top 10 Week
"Fit for TV: The Reality of the Biggest Loser," a three-part documentary exploring the reality show's biggest scandals, debuted at No. 2 in English TV with 7.5 million views.

[08/19/25 - 10:13 AM]
NBC Sports Delivers Most-Watched Premier League Opening Weekend in U.S., Headlined by Record-Setting Manchester United-Arsenal Match on NBC & Peacock
The Manchester United-Arsenal match on NBC, Peacock, and NBC Sports Digital platforms on Sunday, featuring 2024-25 PL runner-up Arsenal earning a 1-0 victory, averaged 2.0 million viewers.

[08/19/25 - 09:03 AM]
FOX Sports Delivers Network's Most-Watched NFL Preseason Game Since 2021
This past Sunday, 5.1 million viewers tuned in to FOX's preseason coverage of the Chicago Bears 38-0 victory over the Buffalo Bills.

[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.

[08/12/25 - 12:01 PM]
Netflix Top 10 Week of August 4: "Wednesday" Wins the Week - Season 2 Snaps Its Way to No. 1 in Top 10
Like the view from the top of El Capitan, "Untamed" held its place among the metaphorical clouds of the English TV List, now in the No. 3 spot with 7.2 million views.

[08/12/25 - 07:44 AM]
August 10 Edition of ESPN "Sunday Night Baseball Presented by Capital One" Draws Nearly Two Million Viewers for Chicago Cubs vs. St. Louis Cardinals Game
The audience peaked with 2,115,000 viewers at 9:15 p.m. ET.

[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).