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[10/07/10 - 11:55 AM]
Jay Leno and Jimmy Fallon Generate Sept. 27-Oct. 1 Late-Night Ratings Wins
NBC spins the late-night numbers for the week of September 27-October 1.

[via press release from NBC]

JAY LENO AND JIMMY FALLON GENERATE SEPT. 27-OCT. 1 LATE-NIGHT RATINGS WINS

JAY TOPS ALL CABLE AND BROADCAST ENTERTAINMENT COMPETITION IN 18-49 AND TOTAL VIEWERS

'TONIGHT' INCREASES ITS LEADS OVER 'LATE SHOW' BOTH VERSUS THE PRIOR WEEK AND THE SAME WEEK LAST YEAR

AT 12:35 A.M. ET, JIMMY FALLON TOPS 'LATE LATE SHOW' IN 18-49, MAINTAINING HIS MARGIN FOR THE SAME WEEK LAST YEAR

AT 1:35 A.M., 'LAST CALL WITH CARSON DALY' IS UP VS. THE SAME WEEK LAST YEAR BY 13 PERCENT IN 18-49 VIEWERS AND 24 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - October 7, 2010 - NBC's late-night lineup has delivered ratings wins for the week of September 27-October 1, as "The Tonight Show with Jay Leno" out-delivered all cable and broadcast entertainment competition in the time period in adult 18-49 viewers and total viewers.

For the week, "Tonight" increased its margin of victory over CBS's "Late Show with David Letterman" to 10 percent (1.330 million adults 18-49 vs. 1.214 million), up from 7 percent for the prior week and 5 percent for the same week last year. In total viewers, the "Tonight" margin over "Late Show" for the week was 9 percent (3.861 million vs. 3.555 million), reversing the order for the same week last year, when "Late Show" won by a 66 percent advantage.

At 12:35 a.m. ET last week, "Late Night with Jimmy Fallon" led CBS's "Late Late Show with Craig Ferguson" by a 3 percent margin (738,000 vs. 715,000), matching its year-ago advantage. In total viewers, "Late Night" cut the "Late Late Show" lead last week down to 4 percent (1.771 million vs. 1.695 million), versus a 36 percent advantage for "Late Late Show" during the same week last year.

For the week at 1:35 a.m. ET, "Last Call with Carson Daly" (0.4 rating in 18-49, 0.2 in 18-34) finished within a tenth of a rating point of ABC�s "Jimmy Kimmel Live" and CBS's "Late Late Show" in 18-49 despite starting two hours later than "Kimmel" and 90 minutes later than "Late Late Show." Versus the same week last year, "Last Call" was up 13 percent in 18-49 viewers (497,000 vs. 440,000) and up 24 percent in total viewers (998,000 vs. 806,000).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of September 27-October 1. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.7 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* Monday's "Last Call" and Friday's "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/4
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 3.7 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.7 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF SEPTEMBER 27 - OCTOBER 1

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.7

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million





  [october 2010]  
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