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[10/15/10 - 11:55 AM]
Jay Leno and Jimmy Fallon Deliver #1 Ratings for the Late-Night Week of Oct. 4-8
NBC spins the late-night numbers for the week of October 4-8.

[via press release from NBC]

JAY LENO AND JIMMY FALLON DELIVER #1 RATINGS FOR THE LATE-NIGHT WEEK OF OCT. 4-8

JAY TIES DAVE AND 'NIGHTLINE' HEAD-TO-HEAD IN 18-49 RATING, WHILE WINNING IN TOTAL VIEWERS

JIMMY OUT-RATES 'LATE LATE SHOW' IN 18-49, 18-34 AND OTHER KEY DEMOS

SEASON TO DATE, 'TONIGHT' MATCHES ITS YEAR-AGO 18-49 RATING AND IS UP SIGNIFICANTLY IN TOTAL VIEWERS WHILE 'LATE SHOW' AND 'NIGHTLINE' ARE DOWN

THROUGH THE SEASON'S FIRST THREE WEEKS, JIMMY FALLON TIES HIS YEAR-AGO 18-49 RATING AND IS UP SUBSTANTIALLY IN TOTAL VIEWERS WHILE 'LATE LATE SHOW' IS DOWN

'LAST CALL WITH CARSON DALY' IS UP VS. THE SAME WEEK LAST YEAR BY 23 PERCENT IN 18-49 VIEWERS AND 28 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - October 15, 2010 - NBC's "The Tonight Show with Jay Leno" has averaged a 0.9 rating, 4 share in adults 18-49 and 3.5 million viewers overall for the week of October 4-8. In adult 18-49 ratings, "Tonight" tied CBS's "Late Show with David Letterman" for the week (0.9 rating each) and tied ABC's "Nightline" head to head from 11:35 p.m.-midnight ET (1.0 rating each for that half-hour), while winning head-to-head over both in total viewers (3.504 million vs. 3.429 million for "Late Show" for the hour and 4.036 million vs. 3.824 million for "Nightline" from 11:35 p.m.-midnight). "Tonight" also topped "Late Show" in viewer totals for adults 18-49, adults, men and women 18-34 and other key categories.

Through the first three weeks of the 2010-11 season, "Tonight" is leading "Late Show" by a 5 percent margin in adult 18-49 viewers (1.275 million vs. 1.212 million), reversing the order at this point one year ago, when "Late Show" held a 12 percent lead (1.509 million vs. 1.349 million). In total viewers, "Tonight" leads "Late Show" through three weeks of the new season by a 3 percent margin (3.746 million vs. 3.620 million), reversing the order of one year ago, when "Late Show" led by an 87 percent margin (4.696 million vs. 2.512 million).

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" out-delivered CBS's "Late Late Show with Craig Ferguson" for the week in adults 18-49, adults, men and women 18-34 and other key demographics.

Through the first three weeks of the 2010-11 season, Jimmy Fallon is leading "Late Late Show" by a 13 margin in adult 18-49 viewers (777,000 vs. 688,000), stretching his lead of one year ago that stood at 0.1 percent (805,000 vs. 804,000). In total viewers, Jimmy has cut the year-ago "Late Late Show" lead down to 2 percent (1.787 million vs. 1.745 million) from its year-ago 43 percent (2.016 million vs. 1.405 million).

Versus the first three weeks of last season, "Tonight" is matching its adult 18-49 rating (1.0 vs. 1.0) and is running within 5 percent of its year-ago 18-49 viewership (1.275 million vs. 1.349 million) while "Late Show" is down 20 percent (1.212 million vs. 1.509 million), "Nightline" is down 9 percent (1.280 million vs. 1.414 million) and "Kimmel" is down 2 percent (708,000 vs. 720,000). At 12:35 a.m. ET, Jimmy Fallon is matching his year-ago 0.6 rating in adults 18-49 and is running within 3 percent of last year in 18-49 viewers (777,000 vs. 805,000) while "Late Late Show" is down 14 percent (688,000 vs. 804,000).

In total viewers, "Tonight" is up 49 percent versus its average viewership for the first three weeks of last season (3.746 million vs. 2.512 million) while "Late Show" is down 23 percent (3.620 million vs. 4.696 million), "Nightline" is down 7 percent (3.738 million vs. 4.028 million) and "Kimmel" is down 1 percent (1.674 million vs. 1.686 million). At 12:35 a.m. ET, Jimmy Fallon is up 24 percent versus his year-ago pace in total viewers (1.745 million vs. 1.405 million) while "Late Late Show" is down 11 percent (1.787 million vs. 2.016 million).

For the week at 1:35 a.m. ET, "Last Call with Carson Daly" (0.4 rating in 18-49, 0.3 in 18-34) finished within a tenth of a rating point of ABC's "Kimmel" and CBS's "Late Late Show" in 18-49 and tied both shows in adult 18-34 rating despite starting two hours later than "Kimmel" and 90 minutes later than "Late Late Show."

Versus the same week last year, "Last Call" was up 23 percent in 18-49 viewers (478,000 vs. 390,000) and up 28 percent in total viewers (992,000 vs. 773,000). Through the first three weeks of the season, Carson Daly is up 9 percent in 18-49 viewers (490,000 vs. 448 million) and up 22 percent in total viewers (1.001 million vs. 823,000).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 4-8. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3 (in encore telecasts)

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.5 million viewers
CBS "Late Show," 3.4 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.8 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.6 million viewers (in encore telecasts)

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.7 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* Monday's "Last Call" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.7 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 4-8

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.8 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million





  [october 2010]  
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