or


[10/18/10 - 09:25 AM]
ABC's Builds its Sunday Audience
ABC spins the numbers for Sunday, October 17.

[via press release from ABC]

ABC's Builds its Sunday Audience/Housewives is #1 Non-Sports

Preliminary highlights for ABC's Tuesday, ahead of the regular press release:

Airing against sports-driven competition on the night on CBS (NFL overrun), NBC (Sunday Night Football) and Fox (NFL overrun/National League Championship Series - Game 2), ABC was up week to week in Total Viewers, while holding 100% retention among Adults 18-49.

At 7pm, ABC's America's Funniest Home Videos hit season-highs in Adults 18-34, Women 18-34, Teens 12-17 and Kids 12-17.

Building on its lead-in at 8pm, ABC's Extreme Makeover: Home Edition saw its audience grow over the previous week, while turning in a season-high performance among Teens 12-17 and Kids 2-11.

Against stiff competition on the night, including another big Sunday Night Football match-up on NBC (Indianapolis Colts-Washington Redskins) and Game 2 of the NLCS on Fox, ABC's Desperate Housewives registered as Sunday's #1 entertainment TV show among Adults 18-49, for the 3rd week in a row. Housewives also finished #1 against its non-sports competition in its 9 o'clock time slot in viewers and young adults for the 2nd week running. Housewives stood as Sunday's #1 TV program overall across all key Women demos (W18-34/W18-49/W25-54) for the 4th consecutive week.

Opposite the conclusion of the NFL game and CBS' combo of Undercover Boss and CSI: Miami, ABC's Brothers & Sisters finished as the No. 1 TV show at 10pm among Women 18-49 and Women 25-54, taking the top spot among Women 18-49 for the 3rd time in 4 telecasts this season.

Quick Take for Sunday, October 17, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Sports-Driven Programming on CBS, NBC and Fox, ABC Grows its Overall Sunday Audience Week to Week

"America's Funniest Home Videos" Hits Season-Highs in Adults 18-34, Teens and Kids

"Home Edition" is Up in Total Viewers Over the Previous Week and Hits a Season-Best in Teens and Kids

"Desperate Housewives" Stands as Sunday's No. 1 Entertainment Program in Adults 18-49 for the 3rd Week in a Row

"Brothers & Sisters" is No. 1 at 10pm in Women 18-49 for the 3rd Time in 4 Weeks

Sunday Night (7:00-11:00 p.m.)

Airing against sports-driven competition on the night on CBS (NFL overrun), NBC ("Sunday Night Football") and Fox (NFL overrun/"National League Championship Series - Game 2"), ABC was up week to week in Total Viewers (9.3 million vs. 9.0 million), while holding 100% retention among Adults 18-49 (2.6/7).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

At 7:00 p.m., ABC's "America's Funniest Home Videos" hit season-highs in Adults 18-34 (1.5/5), Women 18-34 (1.7/6), Teens 12-17 (1.2/5) and Kids 12-17 (1.7/7).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m., ABC's "Extreme Makeover: Home Edition" saw its audience grow over the previous week (8.6 million vs. 8.2 million), while turning in a season-high performance among Teens 12-17 (1.9/6) and Kids 2-11 (1.8/6).

"Desperate Housewives" (9:00-10:00 p.m.)

Against stiff competition on the night, including another big Sunday Night Football match-up on NBC (Indianapolis Colts-Washington Redskins) and Game 2 of the NLCS on Fox, ABC's "Desperate Housewives" registered as Sunday's No. 1 entertainment TV show among Adults 18-49 (3.8/9), for the 3rd week in a row. "Housewives" also finished No. 1 against its non-sports competition in its 9 o'clock time slot in viewers (12.4 million) and young adults (3.8/9) for the 2nd week running. "Housewives" stood as Sunday's No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54) for the 4th consecutive week.

"Brothers & Sisters" (10:00-11:00 p.m.)

Opposite the conclusion of the NFL game and CBS' combo of "Undercover Boss" and "CSI: Miami," ABC's "Brothers & Sisters" finished as the No. 1 TV show at 10:00 p.m. among Women 18-49 (4.0/11-tied) and Women 25-54 (4.8/12), taking the top spot among Women 18-49 for the 3rd time in 4 telecasts this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/17/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNDERCOVER BOSS (CBS)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.