or


[10/18/10 - 09:25 AM]
ABC's Builds its Sunday Audience
ABC spins the numbers for Sunday, October 17.

[via press release from ABC]

ABC's Builds its Sunday Audience/Housewives is #1 Non-Sports

Preliminary highlights for ABC's Tuesday, ahead of the regular press release:

Airing against sports-driven competition on the night on CBS (NFL overrun), NBC (Sunday Night Football) and Fox (NFL overrun/National League Championship Series - Game 2), ABC was up week to week in Total Viewers, while holding 100% retention among Adults 18-49.

At 7pm, ABC's America's Funniest Home Videos hit season-highs in Adults 18-34, Women 18-34, Teens 12-17 and Kids 12-17.

Building on its lead-in at 8pm, ABC's Extreme Makeover: Home Edition saw its audience grow over the previous week, while turning in a season-high performance among Teens 12-17 and Kids 2-11.

Against stiff competition on the night, including another big Sunday Night Football match-up on NBC (Indianapolis Colts-Washington Redskins) and Game 2 of the NLCS on Fox, ABC's Desperate Housewives registered as Sunday's #1 entertainment TV show among Adults 18-49, for the 3rd week in a row. Housewives also finished #1 against its non-sports competition in its 9 o'clock time slot in viewers and young adults for the 2nd week running. Housewives stood as Sunday's #1 TV program overall across all key Women demos (W18-34/W18-49/W25-54) for the 4th consecutive week.

Opposite the conclusion of the NFL game and CBS' combo of Undercover Boss and CSI: Miami, ABC's Brothers & Sisters finished as the No. 1 TV show at 10pm among Women 18-49 and Women 25-54, taking the top spot among Women 18-49 for the 3rd time in 4 telecasts this season.

Quick Take for Sunday, October 17, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Sports-Driven Programming on CBS, NBC and Fox, ABC Grows its Overall Sunday Audience Week to Week

"America's Funniest Home Videos" Hits Season-Highs in Adults 18-34, Teens and Kids

"Home Edition" is Up in Total Viewers Over the Previous Week and Hits a Season-Best in Teens and Kids

"Desperate Housewives" Stands as Sunday's No. 1 Entertainment Program in Adults 18-49 for the 3rd Week in a Row

"Brothers & Sisters" is No. 1 at 10pm in Women 18-49 for the 3rd Time in 4 Weeks

Sunday Night (7:00-11:00 p.m.)

Airing against sports-driven competition on the night on CBS (NFL overrun), NBC ("Sunday Night Football") and Fox (NFL overrun/"National League Championship Series - Game 2"), ABC was up week to week in Total Viewers (9.3 million vs. 9.0 million), while holding 100% retention among Adults 18-49 (2.6/7).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

At 7:00 p.m., ABC's "America's Funniest Home Videos" hit season-highs in Adults 18-34 (1.5/5), Women 18-34 (1.7/6), Teens 12-17 (1.2/5) and Kids 12-17 (1.7/7).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m., ABC's "Extreme Makeover: Home Edition" saw its audience grow over the previous week (8.6 million vs. 8.2 million), while turning in a season-high performance among Teens 12-17 (1.9/6) and Kids 2-11 (1.8/6).

"Desperate Housewives" (9:00-10:00 p.m.)

Against stiff competition on the night, including another big Sunday Night Football match-up on NBC (Indianapolis Colts-Washington Redskins) and Game 2 of the NLCS on Fox, ABC's "Desperate Housewives" registered as Sunday's No. 1 entertainment TV show among Adults 18-49 (3.8/9), for the 3rd week in a row. "Housewives" also finished No. 1 against its non-sports competition in its 9 o'clock time slot in viewers (12.4 million) and young adults (3.8/9) for the 2nd week running. "Housewives" stood as Sunday's No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54) for the 4th consecutive week.

"Brothers & Sisters" (10:00-11:00 p.m.)

Opposite the conclusion of the NFL game and CBS' combo of "Undercover Boss" and "CSI: Miami," ABC's "Brothers & Sisters" finished as the No. 1 TV show at 10:00 p.m. among Women 18-49 (4.0/11-tied) and Women 25-54 (4.8/12), taking the top spot among Women 18-49 for the 3rd time in 4 telecasts this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/17/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNDERCOVER BOSS (CBS)









most recent ratings | view all posts
[11/28/14 - 10:29 AM]
Thursday's Broadcast Ratings: NFL Cooks Up Thanksgiving Victory for NBC
A special Thursday edition of "Sunday Night Football" leads the night for the Peacock.

[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.