[10/19/10 - 03:29 PM]
"Weeds" Marathon Delivers Highest Rated Sunday Night of the Year and Triple Digit Increases Among Key Demos on TV Guide Network
TV Guide Network spins the numbers for Sunday, October 17.

[via press release from TV Guide]


Nearly Three Million Viewers Watched "Weeds" During TV Guide Network's Sunday Night Marathon Kick-Off

LOS ANGELES (October 19, 2010) - TV Guide Network announced today that the Sunday night marathon premiere of the award-winning comedy series "Weeds" delivered the network's highest Sunday night ratings of 2010, excluding its live Red Carpet specials, among total households and persons 18-49. The telecasts, which aired from 9:00 p.m. to 2:00 a.m. ET/PT on Sunday evening, delivered a 109 percent increase among persons 18-49 and a 78 percent increase among households versus prior year. The Sunday night marathon was watched by more than 2.9 million viewers (persons 2+) and delivered an average household coverage rating of .32 (259,000 HHs). Moreover, the 11:30 p.m. ET/PT "Weeds" telecast on Sunday was TV Guide Network's highest rated 11:30 p.m. telecast in history among households.

"'Weeds' is one of the best comedy series on television today and a show that nearly 80 million viewers haven't been exposed to until now," said Diane Robina, Executive Vice President, Programming, Production and Marketing, TV Guide Network. "Our brand celebrates television and TV Guide Network is pleased to offer viewers some of the highest quality shows available on basic cable today."

On Sunday, October 17, TV Guide Network launched a tongue-in-cheek marketing and programming campaign - "National Weeds Awareness Week" - to promote the popular comedy series "Weeds" with viewers. Modeled after a cause-related initiative, "National Weeds Awareness Week" reaches out to the nearly 80 million TV viewers who may never have seen or heard of "Weeds" because they don't subscribe to pay cable. As part of the campaign, TV Guide Network launched a six-day marathon of "Weeds" which kicked-off on Sunday night and airs each weeknight this week from 9:00 p.m. to 2:00 a.m. ET/PT. The series will settle into its regularly scheduled time period of Sunday at 9:00 p.m. ET/PT starting October 24. For more information, viewers can visit www.weedsawareness.com.

About "Weeds"

TV Guide Network is the basic cable home for the critically acclaimed comedy series "Weeds." Produced by Lionsgate Television in association with Tilted Productions, the series follows the complicated life of a single suburban mom Nancy Botwin (Mary-Louise Parker), who struggles to support her family and maintain her upper-middle class lifestyle after her husband suddenly dies. Created by Emmy(R) Award winner Jenji Kohan, the series also stars Kevin Nealon, Elizabeth Perkins, Hunter Parrish, Alexander Gould and Justin Kirk. "Weeds" is executive produced by Jenji Kohan, Roberto Benabib and Matthew Salsberg. The series is currently in its sixth season on Showtime and has been picked-up for its seventh season.

"Weeds" has received multiple awards including: 10 Golden Globe(R) nominations, including one win for Outstanding Lead Actress in a Comedy Series (Mary-Louise Parker); 19 Emmy(R) nominations, including nods for Best Comedy Series, Best Actress (Mary-Louise Parker), Best Supporting Actress (Elizabeth Perkins) and Best Directing; and multiple Screen Actors Guild(R) Award nominations for Mary-Louise Parker and the entire ensemble.

About TV Guide Network

TV Guide Network is the true entertainment insider and the only network that celebrates Hollywood, its stars and the shows that fans adore. Committed to buzz-worthy, breakout programming and a rich, multi-platform viewing experience, TV Guide Network is seen in more than 80 million homes nationwide and online at TVGuide.com, a one-stop fan destination reaching more than 23 million unique users per month. TV Guide Network is home to some of America's fan-favorite series including "Curb Your Enthusiasm," "Weeds" and "Ugly Betty." The network also takes fans behind-the-scenes of Hollywood cptfc with original programming that delivers the latest news on entertainment and pop culture, as well as live coverage of the industry's biggest events such as the Red Carpet at the Academy Awards(R) and Primetime Emmy(R) Awards. TV Guide Network, TVGuide.com and the TV Guide brand are owned by Lionsgate (NYSE: LGF), the leading next-generation studio, which produces the award-winning series "Mad Men" and "Weeds" and co-produces the acclaimed "Nurse Jackie," and One Equity Partners, the private equity arm of JPMorgan Chase.

  [october 2010]  


most recent ratings | view all posts
[10/25/16 - 01:00 PM]
CMT's Annual "Artists of the Year" Celebration Continues to Rise Attracting Nearly 2 Million Viewers with Ratings Soaring More Than 20%
CMT spins the numbers for Thursday, October 20.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.