or


[10/26/10 - 10:48 AM]
ABC Ranks No. 1 on Monday Night in Total Viewers for the 6th Week in a Row
ABC spins the numbers for Monday, October 25.

[via press release from ABC]

Quick Take for Monday, October 25, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Monday Night in Total Viewers for the 6th Week in a Row, Beating CBS by a Season-Best 7.1 Million Viewers and by 15% in Adults 18-49

"Dancing with the Stars" Wins its 2-Hour Time Slot in Viewers and Adults 18-49, Towering Over CBS' Comedy Block by 9.8 Million Viewers and 20% in Young Adults

ABC's "Castle" Beats CBS' "Hawaii Five-0" in Adults 18-49 for the First Time Ever, While Outdrawing the CBS Drama in Viewers for the 2nd Week in a Row

Monday Night (8:00-11:00 p.m.)

ABC ranked No. 1 on Monday night in Total Viewers for the 6th week in a row. During prime, ABC beat CBS by a season-best 7.1 million viewers (17.3 million vs. 10.2 million) and 15% in Adults 18-49 (3.8/10 vs. 3.3/9). In addition, ABC turned in its strongest performance on the night in both viewers and young adults in 4 weeks - since 9/27/10.

· Growing its Monday results year to year for the 6th straight week, ABC was up over the same night last season by 2.3 million viewers and by 19% in Adults 18-49 (15.0 million and 3.2/8 on 10/26/09).

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's "Dancing with the Stars" led its 2-hour time period in Total Viewers (20.1 million) and Adults 18-49 (4.2/11), winning its time slot in viewers for the 6th time in 6 weeks. "DWTS" defeated CBS' original comedy block (10.3 million & 3.5/9) by 9.8 million viewers and by 20% in Adults 18-49.

· Season to date, "DWTS" is improving substantially over its year-ago averages by 3.3 million viewers (20.8 million vs. 17.5 million) and by 21% among Adults 18-49 (4.6/11 vs. 3.8/9).

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" outperformed CBS' high-profile reboot, "Hawaii Five-0," for the first-time ever in Adults 18-49 (+7% - 3.0/8 vs. 2.8/7), while outdrawing the CBS drama in Total Viewers (+18% - 11.8 million vs. 10.0 million) for the 2nd week in a row. In addition, "Castle" hit season-best numbers in viewers and young adults, delivering the ABC drama's strongest performance in both measures since April - since 4/12/10.

· More than doubling the performance of its NBC drama competition, ABC's "Castle" towered over NBC's "Chase" for the 6th week running with its widest margins to date in both Total Viewers (+141% - 11.8 million vs. 4.9 million) and Adults 18-49 (+131% - 3.0/8 vs. 1.3/4).

· Topping its performance on the same night last year for the 6th consecutive telecast, "Castle" is up over its averages over the same weeks last year by 1.6 million viewers (12.2 million vs. 10.6 million) and by 19% in Adults 18-49 (3.2/8 vs. 2.7/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/25/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· CASTLE (ABC)
· CHASE (NBC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)





most recent ratings | view all posts
[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[10/12/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest FOX Victory
The network once again takes home top honors in total viewers and adults 18-49.

[10/11/18 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hang Onto Demo Crown
The network's flagship drama and "Survivor" on CBS lead the night among adults 18-49.

[10/10/18 - 08:10 AM]
Tuesday's Broadcast Ratings: ABC Gets Boost from "American Music Awards"
The Alphabet shares the adults 18-49 crown with NBC, however said telecast is down 25% from a year ago.

[10/09/18 - 08:11 AM]
Monday's Broadcast Ratings: NBC Rides "The Voice," "Manifest" to Another Victory
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/09/18 - 07:17 AM]
ESPN's "Monday Night Football": Redskins-Saints Up Four Percent Year-Over-Year
ESPN spins the numbers for Monday, October 8.

[10/08/18 - 01:01 PM]
TLC Finishes 3rd Quarter as #1 Cable Network on Sunday Nights and #2 Overall in Ad-Supported Cable
TLC further spins the numbers for the quarter to date.

[10/08/18 - 08:15 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Powers NBC to Top Honors
The Peacock wins the night in total viewers and adults 18-49, both up from a year ago.

[10/07/18 - 08:31 AM]
Saturday's Broadcast Ratings: College Football Puts ABC on Top
The Alphabet's weekly franchise once again wins the night in total viewers and adults 18-49.

[10/06/18 - 08:23 AM]
Friday's Broadcast Ratings: "Last Man Standing" Powers FOX to Demo Victory
The comedy is down nearly 28% from last week's return but remains the night's top adults 18-49 draw.

[10/05/18 - 01:16 PM]
Discovery Channel's Ratings Soar in 3rd Quarter with 4th Straight Month of Year-to-Year Growth Among Key Demos
Discovery Channel further spins the numbers for the quarter to date.