or


[10/26/10 - 10:48 AM]
ABC Ranks No. 1 on Monday Night in Total Viewers for the 6th Week in a Row
ABC spins the numbers for Monday, October 25.

[via press release from ABC]

Quick Take for Monday, October 25, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Monday Night in Total Viewers for the 6th Week in a Row, Beating CBS by a Season-Best 7.1 Million Viewers and by 15% in Adults 18-49

"Dancing with the Stars" Wins its 2-Hour Time Slot in Viewers and Adults 18-49, Towering Over CBS' Comedy Block by 9.8 Million Viewers and 20% in Young Adults

ABC's "Castle" Beats CBS' "Hawaii Five-0" in Adults 18-49 for the First Time Ever, While Outdrawing the CBS Drama in Viewers for the 2nd Week in a Row

Monday Night (8:00-11:00 p.m.)

ABC ranked No. 1 on Monday night in Total Viewers for the 6th week in a row. During prime, ABC beat CBS by a season-best 7.1 million viewers (17.3 million vs. 10.2 million) and 15% in Adults 18-49 (3.8/10 vs. 3.3/9). In addition, ABC turned in its strongest performance on the night in both viewers and young adults in 4 weeks - since 9/27/10.

· Growing its Monday results year to year for the 6th straight week, ABC was up over the same night last season by 2.3 million viewers and by 19% in Adults 18-49 (15.0 million and 3.2/8 on 10/26/09).

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's "Dancing with the Stars" led its 2-hour time period in Total Viewers (20.1 million) and Adults 18-49 (4.2/11), winning its time slot in viewers for the 6th time in 6 weeks. "DWTS" defeated CBS' original comedy block (10.3 million & 3.5/9) by 9.8 million viewers and by 20% in Adults 18-49.

· Season to date, "DWTS" is improving substantially over its year-ago averages by 3.3 million viewers (20.8 million vs. 17.5 million) and by 21% among Adults 18-49 (4.6/11 vs. 3.8/9).

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" outperformed CBS' high-profile reboot, "Hawaii Five-0," for the first-time ever in Adults 18-49 (+7% - 3.0/8 vs. 2.8/7), while outdrawing the CBS drama in Total Viewers (+18% - 11.8 million vs. 10.0 million) for the 2nd week in a row. In addition, "Castle" hit season-best numbers in viewers and young adults, delivering the ABC drama's strongest performance in both measures since April - since 4/12/10.

· More than doubling the performance of its NBC drama competition, ABC's "Castle" towered over NBC's "Chase" for the 6th week running with its widest margins to date in both Total Viewers (+141% - 11.8 million vs. 4.9 million) and Adults 18-49 (+131% - 3.0/8 vs. 1.3/4).

· Topping its performance on the same night last year for the 6th consecutive telecast, "Castle" is up over its averages over the same weeks last year by 1.6 million viewers (12.2 million vs. 10.6 million) and by 19% in Adults 18-49 (3.2/8 vs. 2.7/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/25/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· CASTLE (ABC)
· CHASE (NBC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)





most recent ratings | view all posts
[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.