or


[10/26/10 - 10:00 AM]
Nickelodeon's "The Boy Who Cried Werewolf" Scores Basic Cable's Top Spot on Saturday Night With Almost 6 Million Viewers
Nickelodeon spins the numbers for Saturday, October 23.

[via press release from Nickelodeon]

NICKELODEON'S THE BOY WHO CRIED WEREWOLF STARRING VICTORIA JUSTICE AND BROOKE SHIELDS SCORES BASIC CABLE'S TOP SPOT ON SATURDAY NIGHT WITH ALMOST 6 MILLION VIEWERS

TV Movie Ranks as Top Telecast for the Week with all Kid and Tween Demos

NEW YORK - Oct. 26, 2010 - Nickelodeon notched another ratings win with the premiere of The Boy Who Cried Werewolf (Saturday, Oct. 23, 2010, 8 p.m. ET/PT), a teen comedy with a sci-fi twist, starring Victoria Justice (Victorious) in her first-ever headlining TV movie role and Brooke Shields (Lipstick Jungle) as a stern Romanian housekeeper. The two-hour Halloween-themed movie ranked as basic cable's top telecast for the night, drawing 5.8 million total viewers, and topped broadcast and basic cable with kids and tweens for the week, posting high triple-digit gains with all key demos, and averaging a 10.5/2.3 million K6-11 (+163%), 9.3/2.0 million T9-14 (+182%) and 8.2/2.9 million K2-11 (+165%).

Nickelodeon closed the week (10/18/10-10/24/10) as the number-one total day cable net with K2-11 (3.4/1.2 million, +6%) and total viewers (2.3 million, +13%), fueled by solid performances by The Boy Who Cried Werewolf and hit animated series SpongeBob SquarePants and The Penguins of Madagascar, which rank as the top two animated series with kids 2-11 for the week.

The Boy Who cried Werewolf follows Jordan Sands (Justice), a shy and unpopular teen who, through an accident, is transformed into a werewolf during a visit to Wolfsberg, Romania where her family has inherited an ancient castle. Jordan's dark, hairy side is dangerous to others, and the change confuses her new suitor, Goran (Steven Grayhm), the town's young, attractive butcher. In order to salvage her crush and return back to her normal self, Jordan must rely on her stern Romanian housekeeper Madame Varcolac (Shields) - the longtime proprietor of the castle who is the only one privy to all of its peculiarities - and her pesky little brother (Chase Ellison, Tooth Fairy) to save her before it's too late.

The Boy Who Cried Werewolf will encore as part of Nick's week-long Halloween-themed programming (all times ET/PT) on Friday, Oct. 29, at 7 p.m.; Saturday, Oct. 30, at 6 p.m.; and Sunday, Oct. 31, at 5 p.m. on Nickelodeon.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [october 2010]  
S
M
T
W
T
F
S
     


· VICTORIOUS (NICKELODEON)





most recent ratings | view all posts
[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.

[07/17/16 - 01:17 PM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Got Talent" Encore
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[07/15/16 - 09:09 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as "Big Brother" Rises
The Eye leads the night in both total viewers and adults 18-49.

[07/14/16 - 08:46 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Claim Top Spots
The Peacock's summer franchise holds off "The ESPY Awards" on ABC and "Big Brother" on CBS.

[07/13/16 - 12:40 PM]
"VH1's Hip Hop Honors" Scores More Than Three Million Viewers
VH1 spins the numbers for Monday, July 11.

[07/13/16 - 09:12 AM]
Tuesday's Broadcast Ratings: FOX, MLB All-Star Game Edge Out Demo Competition
"America's Got Talent"-powered NBC falls just short of the annual telecast among adults 18-49.