or


[10/28/10 - 09:22 AM]
ABC Wednesday Comedies Hit Highs Against World Series
ABC spins the numbers for Wednesday, October 27.

[via press release from ABC]

ABC Wednesday Comedies Hit Highs Against World Series

Some early points for ABC's Wednesday night, ahead of the regular press release.

Posting strong year-over-year gains against the start of the World Series in viewers (+20%) and young adults (+13%), ABC delivered its best numbers against Game 1 of the Fall Classic in 3 years � since 2007. ABC was up from the year-ago Wednesday for the 4th straight week. In addition, ABC's 8-10pm Halloween-themed comedy block continued to grow year to year, building by 2.3 million viewers and by 21% in Adults 18-49 from the same night a year ago.

Growing for the 2nd straight week to season-highs, ABC's The Middle marked its most-competitive finish this season against CBS' Survivor: Nicaragua and dominated NBC's Undercovers by its biggest margins yet in viewers and young adults. In fact the ABC sophomore was up sharply from its year-ago performance, when it aired in the 8:30pm half-hour, jumping by 2.9 million viewers and by 27% in Adults 18-49. Despite facing Game 1 of the World Series, The Middle produced its most-watched telecast ever and hit its 2nd highest-ever Adult 18-49 number.

Building its numbers week to week against the game, Better with You continued to dominate its freshman competition in the half-hour, beating NBC's Undercovers by a best-ever advantage of 47% in Total Viewers and by 79% in Adults 18-49. Better with You improved its half-hour ABC from the same night last year in both Total Viewers (+20%) and Adults 18-49 (+14%). The new ABC comedy matched a series-high in Adults 18-49 and drew the series' 2nd-largest audience to date.

Qualifying as Wednesday's #1 TV show for the 6th straight week this season, ABC's Modern Family jumped into the lead at 9pm, topping Fox's World Series by 16% in the preliminary Fast Affiliate ratings and defeated CBS' Criminal Minds by a season-best 50% in Adults 18-49. Modern Family outdelivered its year-ago performance for the 6th week running this season, catapulting over its year-ago night performance by 3.8 million viewers and by 38% in Adults 18-49. Modern Family hit a new series high in Total Viewers and equaled its highest-ever rating with Adults 18-49.

Building its overall audience for the 4th week running at 9:30pm, Cougar Town pulled in its best viewer and young adult results since its season opener 5 weeks ago, pulling in its 2nd biggest audience since September 2009 � since 9/30/09. The ABC comedy won its half hour with Women 18-34 for the 4th week in a row and finished #2 in Adults 18-34 (behind only the World Series).

Quick Take for Wednesday, October 27, 2010 (Fast Affiliate Live + Same Day Ratings)

Boosted by its Best-of-Season 8-10pm Halloween-Themed Comedy Block, ABC Marks its Strongest Results Against the Start of the World Series in 3 Years

Upsetting Game 1 of the 2010 World Series, "Modern Family" Finishes as Wednesday's No. 1 TV Show for the 6th Straight Week

"The Middle" Generates its Most-Watched Telecast Ever

"Better with You" Hits Series Highs with Key Adults, Women and Kids

Besting its Year-Ago Performance for the 6th Week in a Row, "Modern Family" Achieves Series Highs with Viewers and Adults 18-49

Building its Total Viewer Count for the 4th Straight Week, ABC's "Cougar Town" Scores its 2nd Biggest Audience Since September 2009

Wednesday Night (8:00-11:00 p.m.)

Posting strong year-over-year gains against the start of the World Series in viewers (+20% - 7.9 million vs. 6.6 million) and young adults (+13% - 2.7/8 vs. 2.4/6), ABC delivered its best numbers opposite Game 1 of the Fall Classic in 3 years - since 2007. ABC was up from the year-ago Wednesday for the 4th straight week.

· ABC's 8:00-10:00 p.m. Halloween-themed Wednesday comedy block continued to grow year to year, building by 2.3 million viewers (9.6 million vs. 7.3 million) and by 21% in Adults 18-49 (3.4/9 vs. 2.8/7) from the same night a year ago. In fact the 2-hour comedy block posted its highest numbers this season in Total Viewers and Adults 18-49 (tie).

"The Middle" (8:00-8:30 p.m.)

Growing for the 2nd straight week to season-highs in both Total Viewers (9.4 million) and Adults 18-49 (2.8/9), ABC's "The Middle" marked its most-competitive finish this season against CBS' "Survivor: Nicaragua," while topping NBC's "Undercovers" by its biggest margins yet. The ABC sophomore won the half-hour with Women 18-34, beating out the World Series and "Survivor."

· "The Middle" rose sharply from its year-ago performance, when it aired in the 8:30pm half-hour, jumping by 2.9 million viewers and by 27% in Adults 18-49 (6.5 million and 2.2/6 on 10/28/09).

· Despite facing Game 1 of the World Series, "The Middle" produced its most-watched telecast ever and hit its 2nd-highest ever Adult 18-49 number.

"Better with You" (8:30-9:30 p.m.)

Building its numbers week to week against the game, ABC's "Better with You" continued to dominate its freshman competition in the half-hour, beating NBC's "Undercovers" by a best-ever advantage of 47% in Total Viewers (7.8 million vs. 5.3 million) and by 79% in Adults 18-49 (2.5/7 vs. 1.4/4).

· "Better with You" improved its half-hour for ABC from the same night last year in both Total Viewers (+20%) and Adults 18-49 (+14%).

· The new ABC comedy matched a series-high in Adults 18-49 and drew the series' 2nd-largest audience to date. "Better with You" also posted series-highs with Adults 25-54, Women 18-49, Women 18-34 and Kids 2-11.

"Modern Family" (9:00-9:30 p.m.)

Qualifying as Wednesday's No. 1 TV show for the 6th straight week this season, ABC's "Modern Family" upset Fox's Game 1 of World Series on the night by a solid margin in the preliminary Fast Affiliate Adult 18-49 ratings (+19% - 5.1/13 vs. 4.3/12 from 8:00-11:00 p.m.). In the 9:00 p.m. half-hour, the ABC comedy defeated CBS' "Criminal Minds" (3.4/9) by a season-best 50% in the key young adult sales demo.

· "Modern Family" outdelivered its year-ago performance for the 6th week running this season, catapulting over the same night last year by 3.8 million viewers and by 38% in Adults 18-49 (9.3 million and 3.7/9).

· "Modern Family" hit a new series high in Total Viewers and equaled its highest-ever rating with Adults 18-49. The broad-appealing comedy also achieved its best-ever ratings in Adults 25-54, all key Women and Kids 2-11.

"Cougar Town" (9:30-10:00 p.m.)

ABC's "Cougar Town" won its half-hour with Women 18-34 (3.7/11) for the 4th week in a row and also led with Women 18-49 (4.3/11). In addition, the ABC comedy finished No. 2 in the half-hour among Adults 18-34, behind only the World Series.

· Building its overall audience for the 4th week running at 9:30pm, "Cougar Town" pulled in its best viewer (8.3 million) and young adult (3.3/9) results since its season opener 5 weeks ago (on 9/22/10), generating its 2nd-biggest audience since September 2009 - since 9/30/09.

· "Cougar Town" was up from its performance on the same night last year in both viewers and young adults (7.5 million and 3.2/8). A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Program Ratings), 10/27/10.

Quick Take for Wednesday, October 27, 2010 (National Live + Same Day Program Ratings)

Boosted by its Best-of-Season 8-10pm Halloween-Themed Comedy Block, ABC Marks its Strongest Results Against the Start of the World Series in 3 Years

Upsetting Game 1 of the 2010 World Series, "Modern Family" Finishes as Wednesday's No. 1 TV Show for the 6th Straight Week

"The Middle" Generates Series-High Numbers in Viewers and Adults 18-49

"Better with You" Hits Series Highs with Key Adults, Women and Kids

Besting its Year-Ago Performance for the 6th Week in a Row, "Modern Family" Achieves Series Highs with Viewers and Adults 18-49

Building its Total Viewer Count for the 4th Straight Week, ABC's "Cougar Town" Scores its 2nd Biggest Audience Since September 2009

Wednesday Night (8:00-11:00 p.m.)

Posting strong year-over-year gains against the start of the World Series in viewers (+20% - 7.9 million vs. 6.6 million) and young adults (+13% - 2.7/8 vs. 2.4/6), ABC delivered its best numbers opposite Game 1 of the Fall Classic in 3 years - since 2007. ABC was up from the year-ago Wednesday for the 4th straight week.

· ABC's 8:00-10:00 p.m. Halloween-themed Wednesday comedy block continued to grow year to year, building by 2.3 million viewers (9.6 million vs. 7.3 million) and by 25% in Adults 18-49 (3.5/10 vs. 2.8/7) from the same night a year ago. In fact the 2-hour comedy block posted its highest numbers this season in Total Viewers and Adults 18-49.

"The Middle" (8:00-8:30 p.m.)

Growing for the 2nd straight week to season-highs in both Total Viewers (9.5 million) and Adults 18-49 (2.9/9), ABC's "The Middle" marked its most-competitive finish this season against CBS' "Survivor: Nicaragua," while topping NBC's "Undercovers" by its biggest margins yet. The ABC sophomore won the half-hour with Women 18-34, beating out the World Series and "Survivor."

· "The Middle" rose sharply from its year-ago performance, when it aired in the 8:30pm half-hour, jumping by 3.0 million viewers and by 32% in Adults 18-49 (6.5 million and 2.2/6 on 10/28/09).

· Despite facing Game 1 of the World Series, "The Middle" produced its most-watched telecast ever and matched its highest-ever Adult 18-49 number.

"Better with You" (8:30-9:00 p.m.)

Building its numbers week to week against the game, ABC's "Better with You" continued to dominate its freshman competition in the half-hour, beating NBC's "Undercovers" by 43% in Total Viewers (7.7 million vs. 5.4 million) and by a best-ever margin of 79% in Adults 18-49 (2.5/7 vs. 1.4/4).

· "Better with You" improved its half-hour for ABC from the same night last year in both Total Viewers (+18%) and Adults 18-49 (+14%).

· The new ABC comedy matched a series-high in Adults 18-49 and drew the series' 2nd-largest audience to date. "Better with You" also posted series-highs with Adults 25-54, Women 18-49, Women 18-34 and Kids 2-11.

"Modern Family" (9:00-9:31 p.m.)

Qualifying as Wednesday's No. 1 TV show for the 6th straight week this season, ABC's "Modern Family" upset Fox's World Series opener on the night, beating out Game 1 by 9% in Adults 18-49 (5.1/14 vs. 4.7/14 from 7:53-11:36 p.m.). In doing so, "Modern Family" became the first program to top any Game 1 of the World Series since at least 1991 - pre-dating the start of Nielsen's electronic database. In the 9:00 p.m. half-hour, the ABC comedy defeated CBS' "Criminal Minds" (3.4/9) by a season-best 50% in the key young adult sales demo.

· "Modern Family" outdelivered its year-ago performance for the 6th week running this season, catapulting over the same night last year by 3.9 million viewers (13.2 million vs. 9.3 million) and by 38% in Adults 18-49 (5.1/14 vs. 3.7/9).

· "Modern Family" hit a new series high in Total Viewers and equaled its highest-ever rating with Adults 18-49. The broad-appealing comedy also achieved its best-ever ratings in Adults 25-54, all key Women and Kids 2-11.

"Cougar Town" (9:31-10:01 p.m.)

ABC's "Cougar Town" won its half-hour with Women 18-34 (3.7/11) for the 4th week in a row and also led with Women 18-49 (4.2/11). In addition, the ABC comedy finished No. 2 in the half-hour among Adults 18-34, behind only the World Series.

· Building its overall audience for the 4th week running at 9:30pm, "Cougar Town" pulled in its best viewer (8.2 million) and young adult (3.3/9) results since its season opener 5 weeks ago (on 9/22/10), generating its 2nd-biggest audience since September 2009 - since 9/30/09.

· "Cougar Town" was up from its performance on the same night last year in both viewers and young adults (7.5 million and 3.2/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (National, Live + Same Program Ratings), 10/27/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· BETTER WITH YOU (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SURVIVOR (CBS)
· UNDERCOVERS (NBC)











most recent ratings | view all posts
[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:22 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Tops Viewers, Demos for CBS
The Eye closes the May sweeps period on top in both categories.

[05/20/15 - 08:41 AM]
ABC Is the Most-Watched TV Net on the Final Tuesday of the Season as the "Dancing with the Stars" Finale Ranks as the Night's Top Show
ABC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:35 AM]
"The Voice" Jumps 33% Week to Week and Beats NBC's Season Average in the Slot by 65%
NBC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:25 AM]
Tuesday's Broadcast Ratings: "The Voice" Wraps Season on Top in Demos for NBC
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.