or


[11/01/10 - 10:18 AM]
"Desperate Housewives" Stands as Sunday's No. 1 Entertainment Program on Halloween in Total Viewers and Adults 18-49
ABC spins the numbers for Sunday, October 31.

[via press release from ABC]

Quick Take for Sunday, October 31, 2010 (Fast Affiliate Live + Same Day Ratings)

"Desperate Housewives" Stands as Sunday's No. 1 Entertainment Program on Halloween in Total Viewers and Adults 18-49 for the 3rd Week in a Row

"Brothers & Sisters" Beats CBS' "CSI: Miami" at 10pm in All Key Women Demos

"Desperate Housewives" (9:00-10:00 p.m.)

On Halloween, airing against NBC's "Sunday Night Football" (Pittsburgh Steelers vs. New Orleans Saints) and Fox's 2010 World Series - Game 4, ABC's "Desperate Housewives" stood as Sunday's No. 1 entertainment TV show in both Total Viewers (11.0 million) and Adults 18-49 (3.5/9) for the 3rd week in a row. "Housewives" beat its regular time period competition, CBS' "Undercover Boss," (10.4 million & 2.9/7) by 6% in Total Viewers and by 21% in Adults 18-49.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" beat its CBS drama competition, "CSI: Miami," across each of the key Women demographics: Women 18-34 (2.4/7 vs. 2.2/6), Women 18-49 (3.3/9 vs. 3.1/8) and Women 25-54 (4.4/11 vs. 3.9/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/31/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNDERCOVER BOSS (CBS)





most recent ratings | view all posts
[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.

[12/02/16 - 03:09 PM]
Science Channel Delivers Double-Digit Primetime and Total Day Increases Across Key Demos Including Adults 25-54 and Total Viewership in November
Science Channel further spins the numbers for the month of November.

[12/02/16 - 11:38 AM]
"DC's Legends of Tomorrow" Hits Series Highs in The CW's #DCWeek Finale
The CW spins the numbers for Thursday, December 1.

[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/02/16 - 06:53 AM]
HGTV's "Fixer Upper" Season Four Scores Its Highest-Rated Premiere Ever
HGTV spins the numbers for Tuesday, November 29.

[12/01/16 - 12:19 PM]
"Arrow" Shoots to Season Highs as #DCWeek Continues
The CW spins the numbers for Wednesday, November 30.

[12/01/16 - 09:09 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Big with Total Viewers
The Peacock's "Dolly Parton's Christmas of Many Colors: Circle of Love" is the most-watched program last night.

[11/30/16 - 02:11 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 28.

[11/30/16 - 01:30 PM]
FXX Surges on Strength of Historic "The Simpsons 600 Marathon"
FXX spins the numbers for the recent stunt.

[11/30/16 - 01:05 PM]
A&E's "Leah Remini: Scientology and the Aftermath" Becomes the Network's #1 Original Series Debut in More Than 2 Years
A&E spins the numbers for Tuesday, November 29.

[11/30/16 - 12:12 PM]
"The Flash" Races to Its Most Watched Episode in Two Years as #DCWeek Speeds Up
The CW spins the numbers for Tuesday, November 29.

[11/30/16 - 11:46 AM]
Hallmark Channel's "Countdown to Christmas" Celebration Serves Up Ratings and Delivery Success
The Hallmark Channel spins the numbers for the week of November 21-27.

[11/30/16 - 10:31 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Their Reign
The Peacock wins the night in total viewers as well as adults 18-49.