or


[11/02/10 - 12:14 PM]
Disney XD Sets October Highs in Total Day and Prime Across the Board
Disney XD spins the numbers for the month of October.

[via press release from Disney XD]

Ratings Highlights for October 2010 -- Final National Ratings

Disney XD Sets October Highs in Total Day and Prime Across the Board; Is the Month's Growth Leader in Boys 9-14 Among Kid-Targeting Networks

October '10 is Disney XD's 2nd-Most-Watched Month Ever in Prime in Boys 6-11

Posts its 22nd Consecutive Month of Year-to-Year Increases in Prime in Kids 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14, and 20th Straight Month in Boys 6-14 and Boys 6-11 - Currently the Longest Streak its Kind for Any Kid-Catering Network

Surpasses Nicktoons by Double-Digit Percent Margins Across All Key Kid Demos

Original Series "Pair of Kings" Hits Series-Highs During October 2010; More Than Doubles Key Competitors in its Time Period Across Core Kids

October '10

Total Day

October '10 wrapped as Disney XD's most-watched October in the network's history in Total Day in Total Viewers (255,000), Kids 6-14 (129,000), Boys 6-14 (84,000), Kids 6-11 (104,000), Boys 6-11 (68,000), Tweens 9-14 (80,000) and Boys 9-14 (51,000), posting hefty double-digit, year-to-year percent increases across-the-board.

Impressively, Disney XD has increased its Total Day audience year-to-year for 22 consecutive months among Boys 6-14 and Boys 6-11 - currently the longest streak of its kind among kid networks.

Also impressive, Disney XD stood as the month's growth leader among kid-targeting cable networks among Boys 9-14 (+42% - 51,000 vs. 36,000), registering its 24th consecutive month of year-to-year increases in Total Day in the Boys 9-14 target demo.

· Disney XD held a wide margin of victory over Nicktoons, defeating the kid-targeting cable network by 57% among Kids 6-14 (129,000 vs. 82,000), by 35% among Boys 6-14 (84,000 vs. 62,000), by 60% among Kids 6-11 (104,000 vs. 65,000), by 36% among Boys 6-11 (68,000 vs. 50,000), by 70% among Tweens 9-14 (80,000 vs. 47,000) and by 55% among Boys 9-14 (51,000 vs. 33,000).

· Year-to-year, Disney XD generated across-the-board double-digit percent increases among Total Viewers (+15% - 255,000 vs. 222,000), Kids 6-14 (+26% - 129,000 vs. 102,000), Boys 6-14 (+35% - 84,000 vs. 62,000), Kids 6-11 (+25% - 104,000 vs. 83,000), Boys 6-11 (+33% - 68,000 vs. 51,000), Tweens 9-14 (+33% - 80,000 vs. 60,000) and Boys 9-14 (+42% - 51,000 vs. 36,000).

Prime

Disney XD registered new October highs in Prime across the board: Total Viewers (350,000), Kids 6-14 (185,000), Boys 6-14 (127,000), Kids 6-11 (149,000), Boys 6-11 (103,000), Tweens 9-14 (115,000) and Boys 9-14 (79,000), registering considerable gains over year-ago levels.

In fact, Disney XD delivered the largest year-to-year growth of any kid cable network in Prime among Tweens 9-14 (+55% - 115,000 vs. 74,000) and Boys 9-14 (+68% - 79,000 vs. 47,000), growing its audience for 22 consecutive months in the key demos, also the longest streak of its kind among kid-targeting cable networks.

October '10 now stands as Disney XD's 2nd-most-watched month on record in Boys 6-11, behind only June '10, and tied December '09 as the network's No. 2 month ever among Boys 9-14, behind June '10. In addition, October '10 wrapped as the channel's 3rd-most-watched month of all time in the remaining key kid demos: Kids 6-14, Boys 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14.

· Disney XD surpassed Nicktoons by 26% among Kids 6-14 (185,000 vs. 147,000), by 14% among Boys 6-14 (127,000 vs. 111,000), by 25% among Kids 6-11 (149,000 vs. 119,000), by 11% among Boys 6-11 (103,000 vs. 93,000), by 42% among Tweens 9-14 (115,000 vs. 81,000) and by 44% among Boys 9-14 (79,000 vs. 55,000).

· Year-to-year, Disney XD generated its 22nd consecutive month of year-to-year gains among Kids 6-14 (+46% - 185,000 vs. 127,000), Kids 6-11 (+49% - 149,000 vs. 100,000), Tweens 9-14 (+55% - 115,000 vs. 74,000) and Boys 9-14 (+68% - 79,000 vs. 47,000), and 20th straight month among Boys 6-14 (+59% - 127,000 vs. 80,000) and Boys 6-11 (+66% - 103,000 vs. 62,000), representing the longest streak of its kind among cable networks catering to a kid audience.

Programming Highlights

On Wednesday, October 27, "Pair of Kings" (8:00 - 8:30 p.m.) delivered series-highs in Total Viewers (891,000) and across all target kid demos including Kids 6-14 (539,000/1.5 rating), Boys 6-14 (324,000/1.7 rating), Boys 6-11 (284,000/2.2 rating) and Boys 9-14 (199,000/1.6 rating).

· On Wednesdays at 8 o'clock during October '10, "Pair of Kings" more than doubled Nicktoons in the half-hour among Kids 6-14 (107% - 417,000 vs. 201,000), Kids 6-11 (131% - 355,000 vs. 154,000) and Tweens 9-14 (108% - 250,000 vs. 120,000), and held the definitive edge among Boys 6-14 (52% - 244,000 vs. 161,000), Boys 6-11 (69% - 214,000 vs. 127,000) and Boys 9-14 (48% - 133,000 vs. 90,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. October 2010: 9/27/10-10/31/10. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [november 2010]  
S
M
T
W
T
F
S
 


· PAIR OF KINGS (DISNEY XD)





most recent ratings | view all posts
[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
NASCAR on the Peacock and a rebroadcast of its Princess Diana special on the Eye lead the evening.

[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.