or


[11/02/10 - 09:43 AM]
Oxygen Media Scores Its Best October Ever
Oxygen spins the numbers for the month of October.

[via press release from Oxygen]

OXYGEN MEDIA SCORES ITS BEST OCTOBER EVER

Network Up 55% in Key W18-34 Demo and Pacing for Its Third Consecutive Best Year Ever Under NBCU

New York, November 2, 2010 - Oxygen Media marked its best October ever with double digit increases across all key demos including A18-34 (up +59%), W18-34 (up +55%), A18-49 (up +28%), W18-49 (up +31%), and total viewers (up +14%) compared to October 2009, according to Nielsen Media Research. Oxygen also boasted a median age of 36.7 years in October, shaving off 8.2 years versus last year (10/09). Year-to-date, 2010 is pacing to be Oxygen's best year ever - its third consecutive under the NBCU banner.

Year-to-date, Oxygen now ranks #21 among the network's key demo of W18-34 (up from #23 last year), and ranks #22 among W18-49, (up from #23 last year).

Driving Oxygen's success this October was the highly rated season of "Bad Girls Club Miami," and newest competition series "Hair Battle Spectacular." Season five of "Bad Girls Club" continues to out-deliver The CW in the 9pm hour on Tuesdays among W18-34, A18-34, A18-49 and W18-49. Season to date (8/3/10-10/25/10), "Bad Girls Club" averages 1,683,000 total viewers, 1,118,000 (A18-49), 824,000 (W18-49), 615,000 (W18-34), 811,000 (A18-34). And "Hair Battle Spectacular" became Oxygen's most watched freshman series in history averaging 1,063,000 total viewers, 358,000 (W18-34), 430,000 (A18-34), 669,000 (A18-49), and 531,000 (W18-49).

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 10/17/10, blended with Live + Same Day through 10/31/10. October 2009 (9/28/09-10/25/09) vs October 2010 (9/27/10-10/31/10). Program points based on Live + Same Day data. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com , or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [november 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)





most recent ratings | view all posts
[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/23/17 - 02:15 PM]
History's "The Curse of Oak Island" Delivers Series High 3.8 Million Viewers in Season Four Finale
History spins the numbers for Tuesday, February 21.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.