Quick Take for Tuesday, November 2, 2010
(National Live + Same Day Program Ratings)
ABC is the Winner on Election Night in Viewers and Adults 18-49,
Generating its Most-Watched Tuesday Evening Since September
Tuesday's No. 1 TV Show in Viewers and Young Adults, ABC's "DWTS: The Results" Attracts its Biggest Audience in 5 Weeks, Despite Shifting into an Earlier Time Slot
ABC News is the Viewers' Choice for Election Night Coverage,
Outdrawing NBC by 6%, CBS by 15% and Fox by 143%
Tuesday Night (8:00-11:00 p.m.)
ABC finished as the clear winner on midterm election night, defeating its nearest competitors on Tuesday by 2.7 million viewers (12.0 million vs. 9.3 million - CBS) and by 14% in Adults 18-49 (2.4/7 vs. 2.1/6 - NBC).
· The Network generated its most-watched Tuesday since September - since 9/28/10.
"Dancing with the Stars: The Results Show" (8:00-9:30 p.m.)
Towering over its competition during its 90-minute time period from 8:00-9:30 p.m., ABC's "Dancing with the Stars: The Results" stood as Tuesday's No. 1 TV show in Total Viewers (16.9 million) and Adults 18-49 (3.2/9). Former Los Angeles Lakers' star Rick Fox was the seventh celebrity to leave the ABC dance competition this season.
· Despite shifting into an earlier time period, "DWTS: The Results" attracted its biggest audience in 5 weeks - since 9/28/10.
· "DWTS: The Results" outdrew its year-ago telecast for the 7th consecutive week this season.
"ABC News: Vote 2010" (9:30-10:55 p.m.)
"ABC News: Vote 2010," anchored by Diane Sawyer and George Stephanopoulos, was the viewers' choice for election night coverage on broadcast television. Drawing an average audience of 6.8 million viewers from 9:30-10:55 p.m., ABC News' election night coverage topped second-place NBC News' special by 6% (6.4 million - "Decision 10 Prime" 9:00-10:54 p.m.), third-place CBS News' special by 15% (5.9 million - "Campaign 2010: Election" 10:00-11:00 p.m.) and fourth-place Fox News' special by 143% (2.8 million - "Fox News Election Coverage-11/2" 9:00-10:00 p.m.).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (National, Live + Same Day Program Ratings), 11/2/10.