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nielsen ratings
(fast national numbers for friday, november 5, 2010)
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:
CBS (9.17 million viewers, #1; adults 18-49: 1.7, #1) maintained the adults 18-49 crown on Friday with its usual mix of "Medium" (6.91 million viewers, #3; adults 18-49: 1.5, #5), "CSI: NY" (10.44 million viewers, #1; adults 18-49: 2.0, #1) and "Blue Bloods" (10.16 million viewers, #2; adults 18-49: 1.7, #T2).
ABC (5.26 million viewers, #2; adults 18-49: 1.5, #2) then snagged the silver with the return of "Supernanny" (4.79 million viewers, #7; adults 18-49: 1.2, #7) followed by new episodes of "Primetime: What Would You Do?" (5.67 million viewers, #5; adults 18-49: 1.7, #T2) and "20/20" (5.32 million viewers, #6; adults 18-49: 1.6, #4).
Next up was NBC (4.71 million viewers, #3; adults 18-49: 1.1, #T3) with fresh installments of "School Pride" (2.26 million viewers, #12; adults 18-49: 0.6, #12) and "Dateline NBC" (5.93 million viewers, #4; adults 18-49: 1.3, #6).
Sharing the bronze was The CW (2.52 million viewers, #5; adults 18-49: 1.1, #T3) with new episodes of "Smallville" (2.61 million viewers, #10; adults 18-49: 1.1, #T8) and "Supernatural" (2.42 million viewers, #11; adults 18-49: 1.1, #T8).
And finally, a repeat of "House" (3.40 million viewers, #8; adults 18-49: 1.0, #10) led into a new "The Good Guys" (2.72 million viewers, #9; adults 18-49: 0.8, #11) on FOX (3.06 million viewers, #4; adults 18-49: 0.9, #5).
Week-to-week changes (adults 18-49): CSI: NY (11.10%),
Medium (7.10%),
Primetime: What Would You Do? (0.00%),
20/20 (0.00%),
Dateline NBC (0.00%),
Supernatural (0.00%),
The Good Guys (0.00%),
School Pride (0.00%),
Blue Bloods (-5.60%),
Smallville (-8.30%).
Late-night metered market ratings will appear on Monday.
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/6/09):
CBS (7.87 million viewers, #1; adults 18-49: 1.8, #T1) was the network to beat on Friday thanks to new episodes of "Ghost Whisperer" (7.93 million viewers, #5; adults 18-49: 1.8, #T3), "Medium" (7.58 million viewers, #6; adults 18-49: 1.8, #T3) and "NUMB3RS" (8.09 million viewers, #3; adults 18-49: 1.8, #T3).
Sharing the adults 18-49 crown then was ABC (5.90 million viewers, #3; adults 18-49: 1.8, #T1) with its mix of "Supernanny" (4.75 million viewers, #8; adults 18-49: 1.3, #T7), "Ugly Betty" (4.76 million viewers, #7; adults 18-49: 1.3, #T7) and "20/20" (8.18 million viewers, #2; adults 18-49: 2.7, #1).
Next up was NBC (7.00 million viewers, #2; adults 18-49: 1.6, #3) with a new "Law & Order" (7.99 million viewers, #4; adults 18-49: 1.8, #T3), a second hour of "Law & Order" (8.41 million viewers, #1; adults 18-49: 1.9, #2) and "The Jay Leno Show" (4.60 million viewers, #9; adults 18-49: 1.2, #T9).
Meanwhile, FOX (4.00 million viewers, #4; adults 18-49: 1.2, #4) offered up repeats of "House" (3.91 million viewers, #11; adults 18-49: 1.2, #T9) and "Bones" (4.09 million viewers, #10; adults 18-49: 1.2, #T9).
And finally, a new "Smallville" (2.76 million viewers, #12; adults 18-49: 1.2, #T9) lead into a repeat of "America's Next Top Model" (1.15 million viewers, #13; adults 18-49: 0.5, #13) on The CW (1.96 million viewers, #5; adults 18-49: 0.9, #5).
Source: Nielsen Media Research
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