or


[11/15/10 - 10:22 AM]
ABC's "Desperate Housewives" Outperforms CBS's "Undercover Boss" in Viewers and Young Adults by its Widest Margins to Date
ABC spins the numbers for Sunday, November 14.

[via press release from ABC]

Quick Take for Sunday, November 14, 2010 (Fast Affiliate Live + Same Day Ratings)

"Desperate Housewives" Outperforms CBS' "Undercover Boss" in Viewers and Young Adults by its Widest Margins to Date in Head-to-Head Competition

At 10pm, "Brothers & Sisters" Beats CBS' "CSI: Miami" in Adults 18-49 and Across All Key Women Demos

"Desperate Housewives" (9:00-10:00p.m.)

ABC's "Desperate Housewives" ranked as the top non-sports program in the hour in both Total Viewers and Adults 18-49 for the 6th week in a row. In head-to-head competition, "Housewives" outperformed CBS' "Undercover Boss" by its widest margins to date, by 1.5 million viewers (11.8 million vs. 10.3 million) and by 37% in Adults 18-49 (3.7/9 vs. 2.7/6). In addition, "Desperate Housewives" topped Fox's animated comedies ("Family Guy"/"American Dad" - 6.2 million & 2.9/7) in the hour by 5.6 million viewers and by 28% in Adults 18-49.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" beat CBS' "CSI: Miami" among Adults 18-49 (2.5/7 vs. 2.4/6). In addition, "Brothers & Sisters" topped its CBS drama competition by strong margins across each of the key Women demographics: Women 18-34 (+33% - 2.4/7 vs. 1.8/5), Women 18-49 (+37% - 3.7/10 vs. 2.7/7) and Women 25-54 (+22% - 4.5/11 vs. 3.7/9).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/14/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· AMERICAN DAD (TBS)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· UNDERCOVER BOSS (CBS)





most recent ratings | view all posts
[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.

[09/01/15 - 11:31 AM]
NBC's Saturday Afternoon Coverage of American Pharoah's 2nd Place Finish Is Most Watched Travers Stakes in 20 Years
NBC spins the numbers for Saturday, August 29.

[09/01/15 - 10:56 AM]
"Ninja Warrior" Ties Its Top 18-49 Rating in Three Years and Delivers Its #2 Most-Watched Episode Ever
NBC spins the numbers for Monday, August 31.

[09/01/15 - 10:27 AM]
"The Whispers" Season Finale Hits 4-Week Highs in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 31.

[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.