or


[11/15/10 - 10:22 AM]
ABC's "Desperate Housewives" Outperforms CBS's "Undercover Boss" in Viewers and Young Adults by its Widest Margins to Date
ABC spins the numbers for Sunday, November 14.

[via press release from ABC]

Quick Take for Sunday, November 14, 2010 (Fast Affiliate Live + Same Day Ratings)

"Desperate Housewives" Outperforms CBS' "Undercover Boss" in Viewers and Young Adults by its Widest Margins to Date in Head-to-Head Competition

At 10pm, "Brothers & Sisters" Beats CBS' "CSI: Miami" in Adults 18-49 and Across All Key Women Demos

"Desperate Housewives" (9:00-10:00p.m.)

ABC's "Desperate Housewives" ranked as the top non-sports program in the hour in both Total Viewers and Adults 18-49 for the 6th week in a row. In head-to-head competition, "Housewives" outperformed CBS' "Undercover Boss" by its widest margins to date, by 1.5 million viewers (11.8 million vs. 10.3 million) and by 37% in Adults 18-49 (3.7/9 vs. 2.7/6). In addition, "Desperate Housewives" topped Fox's animated comedies ("Family Guy"/"American Dad" - 6.2 million & 2.9/7) in the hour by 5.6 million viewers and by 28% in Adults 18-49.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" beat CBS' "CSI: Miami" among Adults 18-49 (2.5/7 vs. 2.4/6). In addition, "Brothers & Sisters" topped its CBS drama competition by strong margins across each of the key Women demographics: Women 18-34 (+33% - 2.4/7 vs. 1.8/5), Women 18-49 (+37% - 3.7/10 vs. 2.7/7) and Women 25-54 (+22% - 4.5/11 vs. 3.7/9).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/14/10.





  [november 2010]  
S
M
T
W
T
F
S
 


· AMERICAN DAD (TBS)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· UNDERCOVER BOSS (CBS)









most recent ratings | view all posts
[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.