[11/16/10 - 10:15 AM]
"SpongeBob SquarePants" Ranks as Basic Cable's Number-One Entertainment Telecast With Total Viewers for Week
Nickelodeon spins the numbers for the week of November 8-14.

[via press release from Nickelodeon]


Nickelodeon Close the Week as Number-One Cable Net with Kids and Total Viewers

NEW YORK - Nov. 16, 2010 - Nickelodeon's SpongeBob SquarePants "Mystery with a Twistery" (Thursday, Nov. 11, 8 p.m. [ET/PT]) half hour-special ranks as basic cable's top entertainment telecast for the week with total viewers, drawing 6.1 million viewers P2+. The special also ranks as the week's number-one telecast with kids 2-11 on broadcast and basic cable.

The "Mystery with a Twistery" premiere ranked as the top program for Thursday (Nov. 11) night with all kid and tween demos, posting double- and triple-digit gains for Nick and averaging a 9.5/3.4 million K2-11 (+111%), 10.8/2.3 million K6-11 (+125%), and 8.4/1.8 million T9-14 (+95%). The special also averaged 1.4/1.6 million A18-49, drawing more adult viewers than TBS' Conan for the night.

In "Mystery with a Twistery," SpongeBob embarks on railway mystery caper. In an effort to stop Plankton from stealing the Krabby Patty recipe once and for all, Mr. Krabs sends the formula to a far away vault for safe keeping. However, when Mr. Krabs forgets the recipe himself, he entrusts the key to the vault to SpongeBob and sends him on a journey across the ocean to retrieve it. When the key goes missing aboard the Oceanic Express train, SpongeBob must identify the culprit and reclaim the key before the Krabby Patty recipe is lost forever.

Nickelodeon also closed the week as the number-one total day cable net with K2-11 (3.4/1.2 million), K6-11 (3.0/640,000) and total viewers (2.3 million), driven by solid performances by animated fan favorites SpongeBob SquarePants and Planet Sheen - which rank as the week's top two animated series with kids 2-11 and kids 6-11, respectively.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

  [november 2010]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/09/15 - 08:31 AM]
Versus NFL and Baseball-Playoff Competition, "Blacklist" Tops Its Average from Last May's Sweep
NBC spins the numbers for Thursday, October 8.

[10/09/15 - 08:23 AM]
ABC's TGIT Lineup Towers Over Its Non-Sports Competition for 3rd Straight Week
ABC spins the numbers for Thursday, October 8.

[10/09/15 - 07:38 AM]
Week 4 of "Thursday Night Football" on CBS and NFL Network Earns Overnight Ratings Increase Over Last Year
CBS spins the numbers for Thursday, October 8.

[10/08/15 - 03:18 PM]
"Jay Leno's Garage" Premiere Night Delivers Over 1.1 Million Total Viewers
CNBC spins the numbers for Wednesday, October 7.

[10/08/15 - 12:58 PM]
American Pharoah Leads NBC Sports Group to 136% Viewership Increase for Breeders' Cup Challenge Series
NBC spins the numbers for its horse racing coverage to date.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 10:11 AM]
"The Late Show with Stephen Colbert" Grows 200% in Adults 18-34, 40% in Adults 18-49 and 17% in Viewers Versus a Year Ago
CBS spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."