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[11/18/10 - 03:07 PM]
Discovery Channel's "Mythbusters" and "Storm Chasers" Are Top 2 Non-Fiction Cable Programs Among Men in Prime on Wednesday
Discovery spins the numbers for Wednesday, November 17.

[via press release from Discovery]

DISCOVERY CHANNEL'S "MYTHBUSTERS" AND "STORM CHASERS" ARE TOP 2 NON-FICTION CABLE PROGRAMS AMONG MEN IN PRIME ON WEDNESDAY

The Wednesday, November 17, 2010 premiere episode of MYTHBUSTERS, Reverse Engineering, earned a 1.17 HH / 0.74 P25-54 AA%, making it the #1 primetime (8P-11P) non-fiction cable program among men 25-54/18-49 delivery (excluding sports).

Further, the night's premiere telecast of STORM CHASERS, Perfect Storm, was the #2 primetime non-fiction cable program (excluding sports/news) among men 25-54/ 18-49 delivery (behind MYTHBUSTERS). The premiere telecast of STORM CHASERS posted double-digit gains in all key demos, compared to the year-ago time slot (4Q09, Wednesday 10PM).

Both shows return next Wednesday, November 24, with all-new episodes.

Source: NHI. Live+SD AA(000).





  [november 2010]  
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· MYTHBUSTERS (DISCOVERY)
· STORM CHASERS (DISCOVERY)





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