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[11/22/10 - 10:01 AM]
Reality Rises on Sunday: "The Amazing Race" and "Undercover Boss" Post Week-to-Week Gains
CBS spins the numbers for Sunday, November 21.

[via press release from CBS]

REALITY RISES ON SUNDAY

"The Amazing Race" and "Undercover Boss" Post Week-to-Week Gains

CBS's Sunday reality series - THE AMAZING RACE and UNDERCOVER BOSS - posted week-to-week increases in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for Nov. 21.

Note: Due to live sports programming on CBS (12 minutes of late-running football), ratings for CBS are tentative and subject to change.

THE AMAZING RACE 17 (6.9/11, 11.65m) averaged a 4.2/09 in adults 25-54 and 3.1/08 in adults 18-49. Compared to last week, THE AMAZING RACE 17 was up +15% in households (from 6.0/09), +11% in both adults 25-54 (from 3.8/08) and adults 18-49 (from 2.8/07) and added +1.31m viewers (from 10.34m, +13%). Note: The Fast NTI average includes 12 minutes of 60 MINUTES.

UNDERCOVER BOSS (7.1/11, 11.88m) averaged a 4.2/09 in adults 25-54 and 3.3/06 in adults 18-49 (3.3/06). Compared to last week, UNDERCOVER BOSS was up +15% in households (from 6.2/09), +17% in adults 25-54 (from 3.6/08), +22% in adults 18-49 (from 2.7/06) and added +1.46m viewers (from 10.42m, +14%). NOTE: The Fast NTI average includes 12 minutes of THE AMAZING RACE.

Updated Sunday ratings will be available tomorrow.





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· UNDERCOVER BOSS (CBS)









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