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[11/28/10 - 08:57 AM]
Saturday's Broadcast Ratings: College Football Gives ABC Spark
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, november 27, 2010)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (6.90 million viewers, #1; adults 18-49: 2.0, #1) pulled in front on Saturday thanks to its weekly "Saturday Night College Football" (6.90 million viewers, #2; adults 18-49: 2.0, #1) coverage.

CBS (6.27 million viewers, #2; adults 18-49: 1.2, #T2) then claimed the silver with repeats of "CSI: Crime Scene Investigation" (5.36 million viewers, #4; adults 18-49: 1.0, #T5), "CSI: Miami" (6.27 million viewers, #3; adults 18-49: 1.2, #4) and a new "48 Hours Mystery" (7.16 million viewers, #1; adults 18-49: 1.4, #2).

Next up was NBC (3.85 million viewers, #3; adults 18-49: 1.2, #T2) with encores of "Merry Madagascar" (3.49 million viewers, #6; adults 18-49: 1.0, #T5), "Kung Fu Panda Holiday Special" (3.35 million viewers, #7; adults 18-49: 1.0, #T5) and the feature "Bee Movie" (4.06 million viewers, #5; adults 18-49: 1.3, #3).

And finally, FOX (2.93 million viewers, #4; adults 18-49: 1.0, #4) was out of the hunt with its broadcast of "Click" (2.93 million viewers, #8; adults 18-49: 1.0, #T5).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/28/09):

The penultimate week of "Saturday Night College Football" (5.99 million viewers, #3; adults 18-49: 1.7, #T1) lifted ABC (5.99 million viewers, #1; adults 18-49: 1.7, #1) to victory on Saturday.

The silver then went to FOX (5.06 million viewers, #3; adults 18-49: 1.6, #2) with its usual mix of "Cops" (5.16 million viewers, #4; adults 18-49: 1.7, #T1) and "America's Most Wanted" (4.96 million viewers, #5; adults 18-49: 1.6, #3).

Next up was NBC (3.65 million viewers, #4; adults 18-49: 1.3, #3) with repeats of "Merry Madagascar" (3.27 million viewers, #8; adults 18-49: 1.0, #7) and "The Incredibles" (3.72 million viewers, #7; adults 18-49: 1.4, #4).

And finally, repeats of "The Good Wife" (3.98 million viewers, #6; adults 18-49: 0.6, #8) and "Criminal Minds" (6.30 million viewers, #2; adults 18-49: 1.2, #6) lead into a new "48 Hours Mystery" (6.49 million viewers, #1; adults 18-49: 1.3, #5) on CBS (5.59 million viewers, #2; adults 18-49: 1.0, #4).

Source: Nielsen Media Research





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