or


[11/30/10 - 04:52 PM]
Disney XD Sets November Highs in Total Day and Prime
Disney XD spins the numbers for the month of November.

[via press release from Disney XD]

Ratings Highlights for November 2010 -- Final National Ratings

Disney XD Sets November Highs in Total Day and Prime; Becomes the Network's 2nd-Most-Watched Month Ever in Prime Across All Boy Demos

Delivers its 23rd Straight Month of Year-to-Year Increases in Prime in Kids 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14, and 21st Straight Month in Boys 6-14 and Boys 6-11 - Currently the Longest Streak of its Kind for Any Kid-Catering Network

Exceeds Nicktoons by Double-Digit Percent Margins Across All Target Kid Demos

"Pair of Kings" Doubles to Quintuples Nicktoons on Mondays at 8 O'Clock

November '10

Total Day

November '10 wrapped as Disney XD's most-watched November in the network's history in Total Day in Total Viewers (275,000), Kids 6-14 (142,000), Boys 6-14 (92,000), Kids 6-11 (117,000), Boys 6-11 (76,000), Tweens 9-14 (84,000) and Boys 9-14 (55,000), posting hefty double-digit, year-to-year percent increases across the board.

Impressively, Disney XD has increased its Total Day audience year to year for 23 consecutive months among Boys 6-14 and Boys 6-11 - currently the longest streak of its kind among kid networks.

· Disney XD held a wide margin of victory over Nicktoons, defeating the kid-targeting cable network by 58% among Kids 6-14 (142,000 vs. 90,000), by 35% among Boys 6-14 (92,000 vs. 68,000), by 65% among Kids 6-11 (117,000 vs. 71,000), by 41% among Boys 6-11 (76,000 vs. 54,000), by 56% among Tweens 9-14 (84,000 vs. 54,000) and by 38% among Boys 9-14 (55,000 vs. 40,000).

· Year to year, Disney XD generated across-the-board double-digit percent increases in core demos: Kids 6-14 (+17% - 142,000 vs. 121,000), Boys 6-14 (+16% - 92,000 vs. 79,000), Kids 6-11 (+23% - 117,000 vs. 95,000), Boys 6-11 (+25% - 76,000 vs. 61,000), Tweens 9-14 (+14% - 84,000 vs. 74,000) and Boys 9-14 (+12% - 55,000 vs. 49,000).

Prime

Disney XD registered new November highs in Prime across the board -- Total Viewers (341,000), Kids 6-14 (187,000), Boys 6-14 (127,000), Kids 6-11 (153,000), Boys 6-11 (104,000), Tweens 9-14 (117,000) and Boys 9-14 (80,000) -- exceeding year-ago levels by significant double-digit percent margins and becoming the network's 2nd-most-watched month on record in Boys 6-14, Boys 6-11 and Boys 9-14, behind only June '10. In addition, November '10 wrapped as the channel's 3rd-most-watched month of all time in the Kids 6-14, Kids 6-11 and Tweens 9-14.

Disney XD currently holds the longest growth streak of any kid-targeting cable network, growing its monthly audience year to year for the 23rd consecutive month among Kids 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14, and 21st straight month among Boys 6-14 and Boys 6-11.

· Disney XD surpassed Nicktoons by 31% among Kids 6-14 (187,000 vs. 143,000), by 14% among Boys 6-14 (127,000 vs. 111,000), by 38% among Kids 6-11 (153,000 vs. 111,000), by 20% among Boys 6-11 (104,000 vs. 87,000), by 33% among Tweens 9-14 (117,000 vs. 88,000) and by 19% among Boys 9-14 (80,000 vs. 67,000).

· Year to year, Disney XD posted double-digit percent increases across all key demos: Total Viewers (+14% - 341,000 vs. 299,000), Kids 6-14 (+22% - 187,000 vs. 153,000), Boys 6-14 (+22% - 127,000 vs. 104,000), Kids 6-11 (+34% - 153,000 vs. 114,000), Boys 6-11 (+39% - 104,000 vs. 75,000), Tweens 9-14 (+17% - 117,000 vs. 100,000) and Boys 9-14 (+18% - 80,000 vs. 68,000).

Programming Highlights

On November 22, "Pair of Kings" (8:00 - 8:30 p.m.) delivered its best ratings since relocating to its new Monday 8 o'clock time period in Total Viewers (753,000) and across all target kid demos, including Kids 6-14 (513,000/1.4 rating), Boys 6-14 (332,000/1.8 rating), Kids 6-11 (402,000/1.6 rating), Boys 6-11 (255,000/2.0 rating), Tweens 9-14 (331,000/1.4 rating) and Boys 9-14 (201,000/1.6 rating).

· On Mondays at 8 o'clock, "Pair of Kings" more than tripled Nicktoons in the half-hour among Kids 6-14 (240% - 438,000 vs. 129,000), Kids 6-11 (241% - 344,000 vs. 101,000) and more than quintupled among Tweens 9-14 (402% - 306,000 vs. 61,000). Among the channel's core boy demos, "Pair of Kings" more than doubled Nicktoons Boys 6-14 (161% - 258,000 vs. 99,000), Boys 6-11 (162% - 207,000 vs. 79,000), and nearly quadrupled among Boys 9-14 (298% - 179,000 vs. 45,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. November 2010: 11/1/10-11/28/10. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.). "Pair of Kings": 11/8-11/22/10, Mondays at 8:00 p.m..





  [november 2010]  
S
M
T
W
T
F
S
 


· PAIR OF KINGS (DISNEY XD)





most recent ratings | view all posts
[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.