or


[01/11/11 - 07:59 AM]
BCS National Championship: Cable's Highest Overnight Rating
ESPN spins the numbers for Monday, January 10.

[via press release from ESPN]

BCS National Championship: Cable's Highest Overnight Rating

Record College Football Audience for ESPN3.com

ESPN's telecast of the Tostitos Bowl Championship Series (BCS) National Championship - a last-second 22-19 Auburn victory over Oregon -- posted a 16.1 overnight metered market rating, according to Nielsen, the highest in the history of cable television (records go back to 2001). The previous high was 14.4 for an ESPN Monday Night Football game - New England at New Orleans on November 30, 2009. The 16.1 overnight rating is higher than two of the previous six BCS title games (2008 - 15.6, 2005 - 14.6), and spurred ESPN to "win the night" among all networks, broadcast or cable.

The game drew huge audiences in the teams' markets - Birmingham, Ala. (67.0) and Portland, Ore. (37.5). Rounding out the top five were Nashville (28.8), New Orleans (28.6), and Knoxville (27.7).

The telecast likely will become the most-viewed program in the history of cable television, once fast national ratings become available this afternoon. The current top spot is another ESPN MNF contest, Green Bay at Minnesota on October 5, 2009, with an audience of 21,839,000 viewers (P2+) and 15,136,000 homes, based on a 15.3 rating.

Record College Football Audience on ESPN3.com; Huge Success for Digital Platforms

On ESPN3.com, the game was watched by more than 619,000 unique viewers, making it the most unique viewers ever for a college football game on ESPN3.com and it ranks fourth all-time in unique viewers behind three 2010 FIFA World Cup contests (source: Adobe). The previous college football record was last week's Allstate Sugar Bowl (248,000 viewers), a total that was more than doubled with the Auburn-Oregon matchup.

The BCS National Championship audience also set ESPN3.com records (excluding World Cup) with an average of 173,000 people per minute and close to 42 million minutes consumed (an average of 67 minutes/viewer), making it the third most-watched event ever on the network and third all-time in minutes consumed.

Across ESPN's digital platforms (ESPN.com, ESPN Mobile Web & ScoreCenter App, and ESPN3.com), January 10 saw 144.6 million total minutes of usage to college football content, an average of over 100,000 users per minute. Highlights for the day include ESPN.com's 15 million visits, 37.2 million page views and 77.1 million total minutes to college football content, increases of 26%, 33% and 52%, respectively, compared to the day of last year's BCS National Championship game. Additionally, college football content on the ESPN Mobile Web generated 7.1 million visits (up 60%), 14.5 million page views (up 47%) and 25.9 million total minutes (up 59%).

ESPN & BCS

ESPN's first year of exclusive coverage of the five BCS matchups comprised ESPN, ESPN Radio and ESPN3.com presenting all five BCS Bowl games with ESPN 3D providing exclusive 3D coverage of the Tositios Fiesta Bowl and Tostitos BCS National Championship Game.

ESPN provided extensive on-site studio programming and reports across multiple shows and platforms, dedicated web pages for each bowl, re-airs of classic BCS games, international telecasts of all five games, encore presentations of the National Championship and more.

ESPN's year-round commitment to college football includes more than 400 games, culminating with 33 bowls, and approximately 200 million people tuned in to college football 2010 regular-season coverage on ESPN, ESPN2 and ABC.





  [january 2011]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.

[08/10/17 - 08:20 AM]
Wednesday's Broadcast Ratings: "Got Talent" Recap Puts NBC on Top
The Peacock wins the night in total viewers and adults 18-49.