or


[01/13/11 - 09:01 AM]
ABC's Wins Wednesday as "Off the Map" Opens Strong Despite Viewing Disruptions
ABC spins the numbers for Wednesday, January 12.

[via press release from ABC]

ABC's Wins Wednesday as "Off the Map" Opens Strong Despite Viewing Disruptions

Please note that due to coverage of the Tucson Memorial, Nielsen's Fast Affiliate estimates for Wednesday's programming between 8:30-10pm are approximate and subject to change with the release of the National ratings later today. Also because of the irregular start and end times and last-minute scheduling changes, normal television viewing patterns were disrupted throughout the evening.

With 2 repeat and 2 original comedies, scheduled around the Tucson Memorial, and the series debut of Off the Map from 10-11pm, ABC won Wednesday night in Total Viewers and Adults 18-49. In fact ABC finished #1 on Wednesday in Adults 18-49 for the 3rd week in a row..

· The Net was up sharply over the same night last year in both viewers (+55%) and young adults (+32%).

Starting off the evening with a dominant victory at 8pm, ABC's The Middle marked its 4th consecutive week as the #1 TV show in its half-hour among Adults 18-49. The ABC sophomore comedy was also the most-watched television show overall in its half-hour for the 2nd week in a row.

· Building its numbers for the 2nd straight week, The Middle hit series highs in both Total Viewers and Adults 18-49.

Airing at different times across in various time zones (9:20-9:51pm ET/9-9:31pm PT), ABC's Modern Family qualified as Wednesday's #1 TV show for its 12th straight first-run airing this season in Adults 18-49.

From 10-11pm, ABC's series debut of Off the Map delivered big time period improvement for the Net, bringing 70% more Total Viewers and 83% more Adults 18-49 to the hour over its performance with regular programming this season. In fact among young adults, the new show topped the season averages of ABC's last 7 dramas in the hour.

· In viewers and young adults, Off the Map achieved 15-month time-period highs for ABC with regular programming in the hour - since 9/23/09 and 9/30/09, respectively.

· The new ABC drama took second place in the hour among Total Viewers and Adults 18-49, beating CBS programming, and ranked #1 with key Men (M18-49/M25-54) and Teens 12-17.

Quick Take for Wednesday, January 12, 2011 (Fast Affiliate Live + Same Day Ratings)

Winning the Night with Year-Over-Year Gains in Viewers and Young Adults, ABC is No. 1 on Wednesday in Adults 18-49 for the 3rd Consecutive Week

Dominating its Slot and Finishing No. 1 in Adults 18-49 for the 4th Week in Row, ABC's "The Middle" Achieves New Series-Highs in Total Viewers and Adults 18-49

Airing at Various Times Across the Country, ABC's "Modern Family" Is Wednesday's No. 1 TV Show in Adults 18-49 for its 12th Straight Original

ABC's "Off the Map" Opens with Big Time Period Improvement in Viewers and Young Adults, Scoring 15-Month Highs for the Net in Wednesday's 10pm Hour

Please note: Due to coverage of the Tucson Memorial, Nielsen's Fast Affiliate estimates for Wednesday's programming between 8:30-10:00 p.m. are approximate and subject to change with the release of the National ratings later today. Also because of the irregular start and end times and last-minute scheduling changes, normal television viewing patterns were disrupted throughout the evening.

Wednesday Night (8:00-11:00 p.m.)

With 2 repeat and 2 original comedies scheduled around the Tucson Memorial, and the series debut of "Off the Map" from 10:00-11:00 p.m., ABC won Wednesday night by wide margins over its nearest competition (NBC) in Total Viewers (+2.7 million - 9.0 million vs. 6.3 million) and Adults 18-49 (2.9/8 vs. 1.8/5). In fact the Network finished No. 1 on Wednesday in Adults 18-49 for the 3rd week in a row.

· ABC marked its 2nd-highest-rated Wednesday this season in Total Viewers and Adults 18-49, trailing only the night of its "CMA Awards" telecast in November.

· The Net was up sharply over the same night last year (5.8 million and 2.2/6 on 1/13/10) in both viewers (+55%) and young adults (+32%).

"The Middle" (8:00-8:30 p.m.)

Starting off the evening with a dominant victory at 8pm, ABC's "The Middle" marked its 4th consecutive week as the No. 1 TV show in its half-hour among Adults 18-49 (3.1/9). The ABC sophomore comedy was also the most-watched (10.5 million) television show overall in its half-hour for the 2nd week in a row.

· Building its numbers for the 2nd straight week, "The Middle" hit series highs in both Total Viewers and Adults 18-49.

"Modern Family" (Various Times)

Airing at different times across various time zones (9:20-9:51pm ET/9-9:31pm PT), ABC's "Modern Family" qualified as Wednesday's No. 1 TV show for its 12th straight first-run airing this season in Adults 18-49 (estimated 3.7/10).

"Off the Map" (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC's series debut of "Off the Map" delivered big time period improvement for the Net, bringing 70% more Total Viewers (7.5 million vs. 4.4 million) and 83% more Adults 18-49 (2.2/6 vs. 1.2/4) to the hour over its performance with regular programming this season. In fact among young adults, the new show topped the season averages of ABC's last 7 drama series that have aired in the time period.

· In viewers and young adults, "Off the Map" achieved 15-month time-period highs for ABC with regular programming in the hour - since 9/23/09 and 9/30/09, respectively.

· The new ABC drama earned second place in the hour among Total Viewers and Adults 18-49, beating CBS programming, and ranked No. 1 with key Men (M18-49/M25-54) and Teens 12-17.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/12/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· OFF THE MAP (ABC)





most recent ratings | view all posts
[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.