or


[01/20/11 - 08:59 AM]
ABC Posts Strong Year-Over-Year Gains Against the "Idol" Opener
ABC spins the numbers for Wednesday, January 19.

[via press release from ABC]

ABC Posts Strong Year-Over-Year Gains Against the "Idol" Opener

Up against the 2-hour season premiere of Fox's American Idol, ABC posted a solid second-place finish on Wednesday night in Adults 18-49, beating out third-place CBS by 42% and fourth-place NBC by 69%. In addition, the Net was up by strong margins over the Wednesday last year when it also went up against the Idol opener from 8-9:30pm (1/13/10) in both Total Viewers (+28%) and Adults 18-49 (+23%). In fact ABC was the only major net up year to year against the Wednesday premiere of Idol.

At 8pm, ABC's The Middle defeated its non-Idol competition in viewers and young adults. Among Adults 18-49, The Middle topped NBC's original Minute to Win It by 93% CBS' original Live to Dance by 170%. Despite facing Idol, The Middle held 100% of its season averages for original episodes among Adults 18-49. In fact The Middle posted its highest-ever numbers on the night when airing against Idol.

Like its lead-in, ABC's Better With You bested its non-Idol competition at 8:30pm in viewers and young adults, leading the second half hours of Minute to Win It (+22%) and Live to Dance (+120%) by wide margins in Adults 18-49. The ABC freshman essentially held even with Adult 18-49 season averages for original episodes (96% retention), despite going up against the start of Idol.

Standing as the definitive #1 scripted TV program on Wednesday among Adults 18-49, ABC's Modern Family built on its lead-in against the third half-hour of Idol at 9pm, towering its closest scripted competition in its time slot by 64% in Adults 18-49 (CBS' original Criminal Minds). Modern Family surged over its performance on the year-ago night of the Idol opener by double-digit percentages in both Total Viewers (+42%) and Adults 18-49 (+39%). In viewers and young adults, the ABC sophomore comedy scored its best-ever results against American Idol.

At 9:30pm against the final half-hour of Idol, ABC's Cougar Town earned second against its scripted competition in Adults 18-49, beating NBC's time-period premiere of Chase by 150%. Cougar Town registered as the #1 scripted program in the hour with Adults 18-34, Women 18-34 and Men 18-34.

Retaining an impressive 91% of its week-ago series debut among Adults 18-49 in the 10pm hour, ABC's Off the Map ran a close second to NBC's veteran Law & Order: SVU (tied in audience share) and beat out CBS' time-period premiere of Blue Bloods. Off the Map ranked #1 against its drama competition in the hour with Men 18-49, Men 18-34 and Teens 12-17. ABC's Off the Map delivered strong year-over-year improvement for the Network in the hour, building sharply over the same night last year with original programming (Ugly Betty on 1/20/10) by 1.3 million viewers and by 31% in Adults 18-49

Quick Take for Wednesday, January 19, 2011 (Fast Affiliate Live + Same Day Ratings)

Finishing a Solid Second in Adults 18-49, ABC Posts Big Year-to-Year Increases And is the Only Major Net to Grow Opposite the Wednesday Premiere of "Idol"

Dominating its Non-"Idol" Competitors at 8pm, ABC's "The Middle" Pulls its Top Adult 18-34 Number Since Early November and Hits a Season High in Men 18-34

Improving its Slot, ABC's "Better with You" Beats Out its Non-"Idol" Competition

Marking its Best-Ever Numbers Against Fox's "American Idol," ABC's "Modern Family" is Wednesday's No. 1 Scripted TV Show in Adults 18-49

ABC's "Cougar Town" is the No. 1 Scripted Show at 9:30pm with Adults 18-34

Exhibiting Strong Retention of its Week-Ago Debut, "Off the Map" Turns in a Competitive Performance and Scores Big Year-to-Year Gains for the Net in the Hour

Wednesday Night (8:00-11:00 p.m.)

Up against the 2-hour season premiere of Fox's "American Idol," ABC posted a solid second-place finish on Wednesday night in Adults 18-49 (2.7/7), beating out third-place CBS by 42% (1.9/5) and fourth-place NBC by 69% (1.6/4).

· The Net grew by strong margins over the Wednesday last year, when "Idol" premiered from 8:00-9:30 p.m. (1/13/10), in both Total Viewers (+28% - 7.4 million vs. 5.8 million) and Adults 18-49 (+23% - 2.7/7 vs. 2.2/6). In fact ABC was the only major net up year to year against the Wednesday premiere of "Idol."

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's "The Middle" defeated its non-"Idol" competition in viewers and young adults. Among Adults 18-49 (2.7/8), "The Middle" topped NBC's original "Minute to Win It" by 93% (1.4/4) and CBS' original "Live to Dance" by 170% (1.0/3).

· Marking the series' highest-ever numbers against "Idol," "The Middle" jumped over its year-ago performance opposite the Fox opener by 2.7 million viewers (8.7 million vs. 6.0 million) and by 29% in Adults 18-49 (2.7/8 vs. 2.1/5).

· "The Middle" generated its highest Adult 18-34 number since the beginning of November (11/3/10), while hitting a season-high rating with Men 18-34.

"Better with You" (8:30-9:00 p.m.)

Like its lead-in, ABC's "Better With You" bested its non-"Idol" competition at 8:30 p.m. in viewers and young adults, leading the second half-hours of "Minute to Win It" (+22% - 1.8/5) and "Live to Dance" (+120% - 1.0/3) by wide margins in Adults 18-49 (2.2/6).

· The freshman comedy improved its time period for ABC over the year-ago Wednesday against the "Idol" premiere in both Total Viewers (+13% - 6.8 million vs. 6.0 million) and Adults 18-49 (+5% - 2.2/6 vs. 2.1/5).

"Modern Family" (9:00-9:30 p.m.)

Standing as the definitive No. 1 scripted TV program on Wednesday among Adults 18-49, ABC's "Modern Family" (4.6/12) built on its lead-in against the third half-hour of "Idol" at 9:00 p.m., towering above its closest scripted competition in its time slot by 64% (CBS' original "Criminal Minds" � 2.8/7). In fact the ABC comedy topped its combined CBS and NBC scripted competition by 21% in the half-hour (4.6/12 vs. 3.8/10).

· In viewers and young adults, the ABC sophomore comedy scored its best-ever results against "American Idol." The show surged over its performance on the year-ago night of the "Idol" opener by double-digit percentages in both Total Viewers (+42% - 11.1 million vs. 7.8 million) and Adults 18-49 (+39% - 4.6/12 vs. 3.3/8).

· "Modern Family" produced its highest Adult 18-34 number since November and its top Men 18-34 number since October � since 11/17/10 and 10/20/10, respectively.

"Cougar Town" (9:30-10:00 p.m.)

At 9:30 p.m. against the final half-hour of "Idol," ABC's "Cougar Town" earned second against its scripted competition in Adults 18-49 (2.5/6), beating NBC's time-period premiere of "Chase" by 150% (1.0/3). "Cougar Town" registered as the No. 1 scripted program in the hour with Adults 18-34, Women 18-34 and Men 18-34.

"Off the Map" (10:00-11:00 p.m.)

Retaining an impressive 91% of its week-ago series debut among Adults 18-49 (2.1/6 vs. 2.3/6) in Wednesday's 10:00 p.m. hour, ABC's "Off the Map" ran a close second to NBC's veteran "Law & Order: SVU" (2.3/6 - tied in audience share) and beat out CBS' time-period premiere of "Blue Bloods" (2.0/6). "Off the Map" ranked No. 1 against its drama competition in the hour with Men 18-49, Men 18-34 and Teens 12-17.

· "Off the Map" delivered strong year-over-year improvement for the Network in the hour, building over the same night last year with original programming ("Ugly Betty" on 1/20/10) by 1.3 million viewers (5.8 million vs. 4.5 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/19/11.





  [january 2011]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· BETTER WITH YOU (ABC)
· BLUE BLOODS (CBS)
· CHASE (NBC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LIVE TO DANCE (CBS)
· MIDDLE, THE (ABC)
· MINUTE TO WIN IT (GSN)
· MODERN FAMILY (ABC)
· OFF THE MAP (ABC)











most recent ratings | view all posts
[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:22 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Tops Viewers, Demos for CBS
The Eye closes the May sweeps period on top in both categories.

[05/20/15 - 08:41 AM]
ABC Is the Most-Watched TV Net on the Final Tuesday of the Season as the "Dancing with the Stars" Finale Ranks as the Night's Top Show
ABC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:35 AM]
"The Voice" Jumps 33% Week to Week and Beats NBC's Season Average in the Slot by 65%
NBC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:25 AM]
Tuesday's Broadcast Ratings: "The Voice" Wraps Season on Top in Demos for NBC
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/20/15 - 07:04 AM]
NBA Western Conference Finals Game 1 Up 38 Percent from Last Time on ESPN
ESPN spins the numbers for Tuesday, May 19.

[05/19/15 - 12:48 PM]
Turner Broadcasting Portfolio Once Again Tops the Demo Charts in Both Primetime and Total Day for the First Week of May
Turner further spins the numbers for the week of April 27-May 3.

[05/19/15 - 11:39 AM]
Saturday's NASCAR Sprint All-Star Race on FOX Sports 1 Most-Watched Since 2011
FOX Sports spins the numbers for Saturday, May 16.

[05/19/15 - 10:06 AM]
CBS Wins the 2014-2015 Season in Viewers for the Seventh Consecutive Year - Its 12th Win of the Last 13 Seasons
CBS spins the numbers for the season to date.

[05/19/15 - 09:56 AM]
"Live with Kelly and Michael" Is the No. 2 Syndie Talker for the 4th Straight Week
Disney/ABC Domestic Television spins the numbers for the week of May 4-8.