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[01/20/11 - 08:59 AM]
ABC Posts Strong Year-Over-Year Gains Against the "Idol" Opener
ABC spins the numbers for Wednesday, January 19.

[via press release from ABC]

ABC Posts Strong Year-Over-Year Gains Against the "Idol" Opener

Up against the 2-hour season premiere of Fox's American Idol, ABC posted a solid second-place finish on Wednesday night in Adults 18-49, beating out third-place CBS by 42% and fourth-place NBC by 69%. In addition, the Net was up by strong margins over the Wednesday last year when it also went up against the Idol opener from 8-9:30pm (1/13/10) in both Total Viewers (+28%) and Adults 18-49 (+23%). In fact ABC was the only major net up year to year against the Wednesday premiere of Idol.

At 8pm, ABC's The Middle defeated its non-Idol competition in viewers and young adults. Among Adults 18-49, The Middle topped NBC's original Minute to Win It by 93% CBS' original Live to Dance by 170%. Despite facing Idol, The Middle held 100% of its season averages for original episodes among Adults 18-49. In fact The Middle posted its highest-ever numbers on the night when airing against Idol.

Like its lead-in, ABC's Better With You bested its non-Idol competition at 8:30pm in viewers and young adults, leading the second half hours of Minute to Win It (+22%) and Live to Dance (+120%) by wide margins in Adults 18-49. The ABC freshman essentially held even with Adult 18-49 season averages for original episodes (96% retention), despite going up against the start of Idol.

Standing as the definitive #1 scripted TV program on Wednesday among Adults 18-49, ABC's Modern Family built on its lead-in against the third half-hour of Idol at 9pm, towering its closest scripted competition in its time slot by 64% in Adults 18-49 (CBS' original Criminal Minds). Modern Family surged over its performance on the year-ago night of the Idol opener by double-digit percentages in both Total Viewers (+42%) and Adults 18-49 (+39%). In viewers and young adults, the ABC sophomore comedy scored its best-ever results against American Idol.

At 9:30pm against the final half-hour of Idol, ABC's Cougar Town earned second against its scripted competition in Adults 18-49, beating NBC's time-period premiere of Chase by 150%. Cougar Town registered as the #1 scripted program in the hour with Adults 18-34, Women 18-34 and Men 18-34.

Retaining an impressive 91% of its week-ago series debut among Adults 18-49 in the 10pm hour, ABC's Off the Map ran a close second to NBC's veteran Law & Order: SVU (tied in audience share) and beat out CBS' time-period premiere of Blue Bloods. Off the Map ranked #1 against its drama competition in the hour with Men 18-49, Men 18-34 and Teens 12-17. ABC's Off the Map delivered strong year-over-year improvement for the Network in the hour, building sharply over the same night last year with original programming (Ugly Betty on 1/20/10) by 1.3 million viewers and by 31% in Adults 18-49

Quick Take for Wednesday, January 19, 2011 (Fast Affiliate Live + Same Day Ratings)

Finishing a Solid Second in Adults 18-49, ABC Posts Big Year-to-Year Increases And is the Only Major Net to Grow Opposite the Wednesday Premiere of "Idol"

Dominating its Non-"Idol" Competitors at 8pm, ABC's "The Middle" Pulls its Top Adult 18-34 Number Since Early November and Hits a Season High in Men 18-34

Improving its Slot, ABC's "Better with You" Beats Out its Non-"Idol" Competition

Marking its Best-Ever Numbers Against Fox's "American Idol," ABC's "Modern Family" is Wednesday's No. 1 Scripted TV Show in Adults 18-49

ABC's "Cougar Town" is the No. 1 Scripted Show at 9:30pm with Adults 18-34

Exhibiting Strong Retention of its Week-Ago Debut, "Off the Map" Turns in a Competitive Performance and Scores Big Year-to-Year Gains for the Net in the Hour

Wednesday Night (8:00-11:00 p.m.)

Up against the 2-hour season premiere of Fox's "American Idol," ABC posted a solid second-place finish on Wednesday night in Adults 18-49 (2.7/7), beating out third-place CBS by 42% (1.9/5) and fourth-place NBC by 69% (1.6/4).

· The Net grew by strong margins over the Wednesday last year, when "Idol" premiered from 8:00-9:30 p.m. (1/13/10), in both Total Viewers (+28% - 7.4 million vs. 5.8 million) and Adults 18-49 (+23% - 2.7/7 vs. 2.2/6). In fact ABC was the only major net up year to year against the Wednesday premiere of "Idol."

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's "The Middle" defeated its non-"Idol" competition in viewers and young adults. Among Adults 18-49 (2.7/8), "The Middle" topped NBC's original "Minute to Win It" by 93% (1.4/4) and CBS' original "Live to Dance" by 170% (1.0/3).

· Marking the series' highest-ever numbers against "Idol," "The Middle" jumped over its year-ago performance opposite the Fox opener by 2.7 million viewers (8.7 million vs. 6.0 million) and by 29% in Adults 18-49 (2.7/8 vs. 2.1/5).

· "The Middle" generated its highest Adult 18-34 number since the beginning of November (11/3/10), while hitting a season-high rating with Men 18-34.

"Better with You" (8:30-9:00 p.m.)

Like its lead-in, ABC's "Better With You" bested its non-"Idol" competition at 8:30 p.m. in viewers and young adults, leading the second half-hours of "Minute to Win It" (+22% - 1.8/5) and "Live to Dance" (+120% - 1.0/3) by wide margins in Adults 18-49 (2.2/6).

· The freshman comedy improved its time period for ABC over the year-ago Wednesday against the "Idol" premiere in both Total Viewers (+13% - 6.8 million vs. 6.0 million) and Adults 18-49 (+5% - 2.2/6 vs. 2.1/5).

"Modern Family" (9:00-9:30 p.m.)

Standing as the definitive No. 1 scripted TV program on Wednesday among Adults 18-49, ABC's "Modern Family" (4.6/12) built on its lead-in against the third half-hour of "Idol" at 9:00 p.m., towering above its closest scripted competition in its time slot by 64% (CBS' original "Criminal Minds" � 2.8/7). In fact the ABC comedy topped its combined CBS and NBC scripted competition by 21% in the half-hour (4.6/12 vs. 3.8/10).

· In viewers and young adults, the ABC sophomore comedy scored its best-ever results against "American Idol." The show surged over its performance on the year-ago night of the "Idol" opener by double-digit percentages in both Total Viewers (+42% - 11.1 million vs. 7.8 million) and Adults 18-49 (+39% - 4.6/12 vs. 3.3/8).

· "Modern Family" produced its highest Adult 18-34 number since November and its top Men 18-34 number since October � since 11/17/10 and 10/20/10, respectively.

"Cougar Town" (9:30-10:00 p.m.)

At 9:30 p.m. against the final half-hour of "Idol," ABC's "Cougar Town" earned second against its scripted competition in Adults 18-49 (2.5/6), beating NBC's time-period premiere of "Chase" by 150% (1.0/3). "Cougar Town" registered as the No. 1 scripted program in the hour with Adults 18-34, Women 18-34 and Men 18-34.

"Off the Map" (10:00-11:00 p.m.)

Retaining an impressive 91% of its week-ago series debut among Adults 18-49 (2.1/6 vs. 2.3/6) in Wednesday's 10:00 p.m. hour, ABC's "Off the Map" ran a close second to NBC's veteran "Law & Order: SVU" (2.3/6 - tied in audience share) and beat out CBS' time-period premiere of "Blue Bloods" (2.0/6). "Off the Map" ranked No. 1 against its drama competition in the hour with Men 18-49, Men 18-34 and Teens 12-17.

· "Off the Map" delivered strong year-over-year improvement for the Network in the hour, building over the same night last year with original programming ("Ugly Betty" on 1/20/10) by 1.3 million viewers (5.8 million vs. 4.5 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/19/11.





  [january 2011]  
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T
W
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F
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· AMERICAN IDOL (FOX)
· BETTER WITH YOU (ABC)
· BLUE BLOODS (CBS)
· CHASE (NBC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LIVE TO DANCE (CBS)
· MIDDLE, THE (ABC)
· MINUTE TO WIN IT (GSN)
· MODERN FAMILY (ABC)
· OFF THE MAP (ABC)









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