or


[01/20/11 - 04:16 PM]
TV Land's "Hot in Cleveland" Second Season Premiere Wins 10PM Cable Timeslot
TV Land spins the numbers for Wednesday, January 19.

[via press release from TV Land]

TV LAND'S "HOT IN CLEVELAND" SECOND SEASON PREMIERE WINS 10PM CABLE TIMESLOT

Sitcom is #1 Scripted Show for the Night on Cable Among Adults and Women 25-54

"Retired at 35" Scores Triple Digit Increases Across All Demos for Series Premiere

New York, New York, January 20, 2011 - Against fierce competition from premieres on the broadcast networks, TV Land's critically-acclaimed hit original sitcom "Hot in Cleveland" scored huge numbers for its second season premiere last night (Wednesday, January 19th at 10 p.m. ET/PT). The series was the most-watched show in its 10 p.m. timeslot in all of cable with nearly 3 million total viewers as well as the #1 scripted series for the night on cable among Adults 25-54 and Women 25-54. Additionally, the series premiere of TV Land's second original sitcom, "Retired at 35," which premiered right after "Hot in Cleveland," averaged over 2 million total viewers and posted impressive triple-digit gains across all key demos versus the channel's primetime average.

Nominated for two Screen Actors Guild Awards�, including: Outstanding Performance by an Ensemble in a Comedy Series and Outstanding Performance by a Female Actor in a Comedy Series - Betty White, "Hot in Cleveland" starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White, posted a 1.4 rating and 1.4 million viewers among the network's target Adults 25-54 audience, up a whopping +243% in rating and +239% in delivery over the network's primetime average. TV Land averaged nearly 3 million total viewers, an increase of +199% over primetime. Among Women 25-54, TV Land scored a 1.6/819,000, up +244% in rating and delivery over network channel average. Among the channel's core audience of Adults 40-54, the network scored a 1.9/1.1 million, an increase of +248% in rating and +247% in delivery over TV Land primetime average.

"Retired at 35" starring veteran actors George Segal and Jessica Walter as well as Johnathan McClain, Josh McDermitt and Ryan Michelle Bathe posted impressive gains for its series premiere with over 2 million total viewers, up +104% over channel primetime average. The sitcom scored a 0.9/982,000, up +135% in rating and +134% in delivery among A25-54 versus TV Land primetime average. Among Women 25-54, it scored a 1.1/555,000, up +133% in rating and delivery over channel norm. Among A40-54, the network posted a 1.4/798,000, up 157% in rating and delivery over channel average.

Yesterday, the day of the premiere of both shows, TV Land.com saw six times their January daily average audience, making it the second highest day ever for the site.

Filmed in front of a live studio audience, "Hot in Cleveland" is executive produced by Emmy� Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy� Award-winning Suzanne Martin ("Frasier," "Ellen") serving as executive producer, show runner and writer. Lynda Obst also serves as executive producer.

Chris Case ("Reba," "Spin City") is the writer for "Retired at 35" and Michael Hanel and Mindy Schultheis ("Rita Rocks," "Reba," "Titus") are the executive producers. Keith Cox serves as executive producer for TV Land. "Retired at 35" is filmed in front of a live studio audience.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and a full-service Web site, TV Land is now seen in over 98 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.





  [january 2011]  
S
M
T
W
T
F
S
      


· HOT IN CLEVELAND (TV LAND)
· RETIRED AT 35 (TV LAND)





most recent ratings | view all posts
[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[10/22/25 - 03:06 PM]
FOX Sports Delivers Most-Watched ALCS Game Since 2017
9,028,000 viewers tuned in across FOX, FS1, FOX Deportes & FOX Sports streaming services for the Toronto Blue Jays' ALCS Game 7 victory over the Seattle Mariners.

[10/22/25 - 08:07 AM]
ESPN College Football on ABC Delivers Top Three Games Across All Networks for Saturday, Oct. 18 - Off to Best Start Since '09
Coverage of Ole Miss at Georgia averaged 9.8 million viewers.

[10/22/25 - 08:03 AM]
FOX NFL's America's Game of the Week Delivers 25,630,000 Average Viewers for Commanders-Cowboys
Season-to-date, the NFL on FOX is off to its best start to the season since 2014, averaging 19,646,000 viewers and up +4% over last year's season-to-date average.

[10/22/25 - 07:44 AM]
"9-1-1: Nashville" Debuts with Over 12 Million Total Audience to Date
The star-studded, high-octane first-responder drama delivered 7.80 million Total Viewers and 1.51 rating among Adults 18-49, excluding encores.

[10/22/25 - 06:21 AM]
ABC's Telecast of Formula 1 U.S. Grand Prix Draws Event's Largest TV Audience on Record
Viewership peaked at 1.6 million between 4:15-4:30 p.m. as Max Verstappen drove to victory, further tightening up the battle for the F1 driver's championship with only five races left in the season.

[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.

[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.

[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.

[10/16/25 - 06:01 AM]
ESPN's Monumental 2025 WNBA Season Sets New Viewership Records
Across all networks, the 2025 WNBA Postseason was the most-viewed since 1999.

[10/15/25 - 04:02 PM]
"20/20" Is Friday's No. 1 Program on Broadcast TV
"20/20" increased its lead week to week over "Dateline" in Total Viewers to post its largest of the season.